Head of Lifecycle Marketing
Confidential
Head of Lifecycle Marketing About the Company Expanding financial technology (FinTech) & wealth management platform Industry Internet Type Privately Held, VC-backed Founded 2009 Employees 51-200 Funding $101-$200 million Categories Internet Technology Financial Services Specialties lending credit unions consumer finance credit card debt consolidation and fintech Business Classifications Mobile B2C About the Role The Company is seeking a Head of Lifecycle Marketing to take on a pivotal role in the organization. The successful candidate will be responsible for setting and owning the post-funding lifecycle strategy, with a focus on maximizing the value of every customer relationship. This includes anticipating market trends, making data-driven decisions on the next-best-offer, and treating LTV, repeat-borrow rate, and portfolio yield as key performance indicators. The role demands a leader who can operate with a high level of analytical and financial fluency, and who is adept at working with cross-functional teams to drive performance. The Head of Lifecycle Marketing will also be instrumental in evolving the business model to view the borrower relationship as a long-term engagement, rather than a single transaction. Applicants for the Head of Lifecycle Marketing position at the company should have a minimum of 8 years' experience in lifecycle, CRM, retention, or growth marketing, with a strong preference for those with a background in lending or fintech. The role requires a candidate with a proven track record in owning and executing LTV or retention strategies, and who is adept at running rigorous experiments to inform decision-making. Deep expertise in lifecycle marketing, including journey design, automation workflows, and next-best-offer logic, is essential. The ideal candidate will be hands-on with modern marketing tools and be prepared to build and lead a team as the function scales. A strategic mindset, the ability to operate in ambiguity, and a commitment to driving results through a disciplined operating cadence are also key attributes for this role. Hiring Manager Title Chief Revenue Officer Travel Percent Less than 10% Functions Marketing
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Worthington, OH2 days ago - ...Head of Marketing About the Company International iGaming game provider developing innovative, data-driven gaming products and unique gameplay experiences. Industry Gambling & Casinos Type Privately Held About the Role The Company is seeking a Head...Suggested
$15k
...matters, we’d love to hear from you. The Team Upstart’s Growth Marketing team drives scalable, data-informed customer acquisition and... ...thoughtful, well-timed interactions across channels. Senior Lifecycle Marketing Manager (Emerging Products) As the Senior Lifecycle...SuggestedBi-weekly payHourly payContract workTemporary workFor contractorsSummer workRemote workWork from home- ...Senior Head of Organic Content Marketing About the Company Premier organization providing digital product business services Industry Management Consulting Type Privately Held Employees 11-50 About the Role The Company is seeking a Senior Head of Organic Content Marketing...SuggestedFull time
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Worthington, OH1 day ago - ...Head of Marketing & Growth About the Company World’s largest direct-to-consumer genomics platform for accessible, actionable personalized... ...the end-to-end growth strategy, including paid acquisition, lifecycle marketing, product marketing, and brand positioning. They...Suggested
- ...Head of Brand Marketing About the Company Well-funded document platform Industry Internet Type Privately Held About the Role The Company is seeking a Head of Brand Marketing to spearhead the launch of a new AI-native platform that is set to disrupt the PDF industry. The...Agency work
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Worthington, OH21 hours ago - Upstart is looking for a Senior Lifecycle Marketing Manager (Emerging Products) to lead lifecycle marketing for new products like Cash Line. The role involves owning and scaling lifecycle strategies, optimizing customer journeys across multiple channels, and collaborating...Remote job
- BEREC Bellwether Enterprise Real Estate Capital, LLC is seeking a seasoned marketing professional in Columbus, Ohio, specialized in B2B lifecycle marketing. This role requires 7-10 years of experience and involves designing and managing audience segmentation strategies...
- Overview Job summary BWE is seeking a results-driven marketing professional to design, optimize, and manage B2B lifecycle marketing programs and audience segmentation strategies across the end-to-end client experience. This role requires 7-10 years of professional experience...
- ...Head of Marketing, Growth Marketing About the Company Innovative virtual care company specializing in treatment for complex chronic patients Industry Hospital & Health Care Type Privately Held, VC-backed Founded 2023 Employees 11-50 Funding $6-$10 million About the Role...
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Worthington, OH2 days ago - ...Head of Growth and Marketing About the Company Prominent financial advisory firm Industry Financial Services Type Privately Held About the Role The Company is seeking a Head of Growth and Marketing to join a partner-led financial advisory firm. This senior leadership...
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Worthington, OH2 days ago - ...Head of Growth Marketing About the Company Innovative developer tools startup leveraging AI technology Industry Computer Software Type Privately Held About the Role The Company is seeking a Head of Growth Marketing to join their dynamic team. The successful candidate...
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Worthington, OH21 hours ago - EXPRESS in Columbus, Ohio, is looking for an Owned Channels Specialist to lead email, SMS, and app push marketing initiatives. This role supports the brand's mission by delivering customer-first communications that enhance engagement and retention. Ideal candidates have...
- ...Head of Marketing & Growth Infrastructure About the Company High-growth technology company serving complex B2B industrial and manufacturing markets. Industry Information Technology and Services Type Privately Held About the Role The Company is seeking...
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Worthington, OH2 days ago $67k - $87.1k
...The Product Marketing Manager supports product strategy execution and go‑to‑market (GTM) readiness by translating market insights, customer... ...for company‑hosted events and webinars aligned to product lifecycles and release milestones. Skills you will need here...Local areaRemote workCengage Group
Columbus, OH21 hours ago- ...Vice President, Growth Marketing About the Company Fast-growing D2C food & beverage company Industry Food & Beverages Type Privately... ...led growth, creative strategy, affiliate and partnerships, and lifecycle and retention. They will lead a cross-functional team and be directly...
Confidential
Worthington, OH2 days ago $77.1k - $100.2k
...here: Content Strategy & Planning Partner with other content marketers on a comprehensive content strategy aligned to brand, demand,... ...to meet quality, voice, and storytelling standards. Demand & Lifecycle Content Enablement Collaborate with Demand and Growth teams to...Seasonal workLocal areaRemote workWorldwideCengage Group
Columbus, OH1 day ago- ...to charge your phone. We’re hiring our first dedicated Digital Marketing Manager to help the world see us that way. THE OPPORTUNITY Our... ...craft storytelling. Grow IG to 25 K in year one. Email and lifecycle. Stand up Klaviyo from scratch — welcome flows, abandoned cart...FreelanceLive inWork at officeRemote work
NYTSTND
Columbus, OH4 days ago - ...Todayjob requisition id: 20181278***What Product and Solutions Marketing contributes to Cardinal Health***Marketing is responsible for... ...promotional tactics and sales enablement tools aligned with the lifecycle stage of each technology solution.* Manage and track marketing...Temporary workWork at officeLocal areaImmediate startFlexible hours
- ...Executive Director, Global Market Access About the Company Innovative pharmaceutical company specializing in metabolic & fatty liver... ...payer objections, and aligning market access strategies with the lifecycle management of products. The role also involves fostering cross-...
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Worthington, OH2 days ago - ...responsible for the strategic direction and execution of all sales, marketing, communications, and public relations efforts across... ...Collaboration Lead initiatives to optimize the full customer lifecycle—from initial inquiry through move-in and beyond—ensuring a seamless...Work at officeLocal areaRelocation package
Friendship Village Of Dublin
Dublin, OH4 days ago $107.5k - $188.4k
...the Role We are seeking a strategic and results-driven Customer Marketing Manager for our WK Health division to lead initiatives that... ...personas (buying committee, non-clinical buyer) based on their lifecycle stage, product usage, industry, persona and other criteria. Plan...Contract workWolters Kluwer
Columbus, OH1 day ago$80k
...The Channel Marketing Manager will lead the development and execution of co-op programs and all sales enablement marketing initiatives... ...conversion, and measure ROI. This individual will oversee the full lifecycle of co-op marketing—managing budgets, guidelines, and partner...Temporary workWork experience placementLocal areaRemote workMSM (Northern Safety)
Columbus, OH2 days ago- ...business value with AI. What You’ll Do The Director, Global Partner Marketing will lead Teradata's global partner marketing function, owning... ...and Programs teams to design the full partner marketing lifecycle: recruit, onboard, activate, grow, and retain partners through...Permanent employmentFlexible hours
$77.1k - $100.2k
...here: Content Strategy & Planning Partner with other content marketers on a comprehensive content strategy aligned to brand, demand,... ...to meet quality, voice, and storytelling standards. Demand & Lifecycle Content Enablement Collaborate with Demand and Growth teams to...Remote jobSeasonal workLocal areaWorldwide- Director of Strategic Portfolio Marketing - Systems, Solutions & Services Westerville, OH, United States Job Description Position Summary... ..., Services offerings of consulting, implementation, project, lifecycle, digital and optimization, etc.). Develop comprehensive...
$96k - $110k
...execution, and optimization of integrated marketing campaigns that drive engagement, demand,... ...healthcare audiences. Reporting to the Head of Marketing, you will play a critical... ...Understanding of B2B buyer journeys and lead lifecycle concepts (MQL, SQL, nurture programs)....Datavant
Columbus, OH3 days ago- ...Head of Digital Marketing About the Company Rapidly growing franchisor Industry Consumer Services Type Privately Held About... ...channels, including paid media, website, SEO, CRM, and lifecycle, to drive qualified lead generation and enrollment growth....
- ...Director of Retention Marketing About the Company Successful brand in the hospitality & brand space Industry Hospitality Type Privately Held About the Role The Director of Retention Marketing will be responsible for focusing on the development of promotional plans, optimizing...
Confidential
Worthington, OH2 days ago
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