Product Manager - Web Analytics

Overview CREATIVITY IS OUR SUPERPOWER. It’s our heritage and it’s also our future. Because we don’t just make toys. We create innovative products and experiences that inspire fans, entertain audiences and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard—when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers. The Opportunity We’re looking for a Product Manager to own tracking and tagging across Mattel’s DTC properties. This role drives how we manage tags, pixels, and data collection via 3rd party apps, build and maintain server-side connections to media platforms, and keep tracking reliable while meeting privacy and consent requirements. You’ll join a small, tech-focused team inside a large company. What Your Impact Will Be Own the roadmap for tracking and tagging across Mattel DTC properties, including standardization, rollout plans, and ongoing improvements. Lead implementation and ongoing management of tags, pixels, and tracking across web and app surfaces, including Google Tag Manager (client-side and server-side where applicable) Platform pixels and tags (Meta/Facebook, Google, and other media partners) Conversion tracking and event instrumentation Own server-side tracking and partner connections, including integrations for activation and measurement (for example Meta conversions API, Google Customer Match, and similar partner feeds). Define a clear event and parameter spec for DTC tracking required events (view, add-to-cart, purchase, sign-up, etc.) naming conventions, parameters, and IDs data layer contracts with engineering Drive tracking QA and monitoring validate tag firing, payload correctness, and match rates monitor for broken tags, dropped events, latency, and volume anomalies run incident triage and coordinate fixes with engineering and vendors Own the toolset and vendor coordination for tracking and privacy compliance Privacy compliance tools like Privado and TrustArc Consent mode, opt-in/opt-out behavior, and region-specific requirements documentation and audits (what runs where, why it runs, who owns it) Partner with Marketing, Analytics/Insights, Engineering, QA, and Agencies to prioritize needs, manage releases, and keep implementations consistent across brands and properties. Manage dependencies and release timing with site/app launches, redesigns, new checkout flows, and new marketing initiatives. Communicate progress, risks, and tradeoffs clearly to stakeholders and leadership. What We’re Looking For Bachelor’s degree in Computer Science, Information Systems, Business, Analytics, or related field (Master’s/MBA a plus). 5+ years as a Product Manager (or similar) working on digital products, data, analytics, or marketing technology (7+ years overall). Direct experience owning tracking and tagging for consumer web properties, including planning, implementation, and ongoing operations. Strong knowledge of tag management and tracking patterns Google Tag Manager and Google Analytics (including data layer design) Client-side and server-side tracking approaches Common media platform pixels and event standards Experience with server-side connections and partner integrations for measurement and activation (for example Meta/Facebook integrations, Google Customer Match, and similar). Proven ability to run tracking QA and monitoring, with a track record of preventing and quickly fixing data breaks. Strong understanding of privacy, consent, and compliance requirements for tracking, including experience working with tools like Privado and TrustArc (or equivalent). Strong cross-team delivery skills write clear specs, manage scope, coordinate releases, and keep multiple teams aligned. Nice-to-haves Hands-on ability to debug tracking issues using browser dev tools, network logs, and tag debuggers. Experience with identity and consent topics that affect tracking (first-party vs third-party cookies, consent mode patterns, server-side tagging tradeoffs). Experience working across multiple brands/sites with shared tracking standards. Proficiency in JavaScript for validation and analysis. The pay range is indicative of projected hiring range, however base pay will be determined based on a candidate’s work location, skills and experience. Mattel offers competitive total pay programs, comprehensive benefits, and resources to help empower a culture where every employee can reach their full potential. Additional Don’t meet every single requirement? At Mattel, we are dedicated to an inclusive workplace and a culture of belonging. If you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we still encourage you to apply. You may be just the right candidate for this or other roles. Join Mattel's Talent Community and start receiving exciting updates about our company, our employees, and our culture. Also, interested in signing up for job alerts? Do so here! How We Work We are a purpose driven company aiming to empower generations to explore the wonder of childhood and reach their full potential. We live up to our purpose employing the following behaviors We collaborate: Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results. Partnership is our process and our collective capabilities is our superpower. We innovate: At Mattel we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization, you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking. We execute: We are a performance-driven company. We strive for excellence and are focused on pursuing best-in-class outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results. Who We Are Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO, Masters of the Universe, Matchbox, Monster High, MEGA and Polly Pocket, as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys, content, consumer products, digital and live experiences. Our products are sold in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering generations to explore the wonder of childhood and reach their full potential. Mattel’s award-winning workplace culture has been recognized by Forbes, Fast Company, Newsweek, Great Place to Work, TIME, and more. Visit us at //jobs.mattel.com/ and Mattel is an Equal Opportunity Employer where we want you to bring your authentic self to work every day. We welcome all job seekers, and all applicants will receive consideration for employment without regard to race, ethnicity, color, national origin, religion, sex, gender, gender identity or expression, sexual orientation, veteran and protected veteran status, disability status, and or any other basis protected by applicable federal, state or local law. Pursuant to the Los Angeles Fair Chance Ordinance and the California Fair Chance Act, qualified applicants with arrest or conviction records will be considered for employment. #J-18808-Ljbffr Mattel, Inc.