Marketing Manager, Biometrics

Marketing Manager, Biometrics

Location: Austin, TX; Palm Beach Gardens, FL; Reading, UK; Prague, Czech Republic

Job Title: Marketing Manager, Biometrics

Job Level: Associate

Department: Sales, Marketing & Product Management

Travel Required: 11%-30%

Job Description:

An amazing career opportunity for a Marketing Manager, Biometrics!! At HID, we are passionate about the power of verified, trusted identities to help people get where they need to go and achieve what they want to do. HID is a leading innovator in biometric technology solutions, dedicated to enhancing security, convenience, and user experience across consumer and commercial markets. Our cutting-edge biometric products empower individuals and organizations to securely access devices, applications, and physical spaces with ease and confidence. We are seeking an experienced Marketing Manager to lead our efforts in . The ideal candidate will have a deep understanding of biometric technologies, market trends, and customer needs, coupled with strong skills to drive product strategy and execution. He will report to the VP of Marketing Communications. Join HID and play a pivotal role in shaping the future of biometric technology, consumer electronics, and digital security. If you are passionate about leveraging biometrics to enhance security, convenience, and user experience, we want to hear from you!

Responsibilities:

• Managing internal and external resources to successfully deliver marketing initiatives
• Owning campaign design, execution and testing, including email/content marketing strategy, landing pages, webinar execution, paid media, nurture programs, etc.
• Developing and executing measurable regional demand creation programs that drive leads and revenue through direct and indirect sales teams
• Working with Web resources to ensure that inbound traffic can be converted into known leads through a best-in-class Web experience
• Localizing content for new product introduction deliverables based on developed positioning and messaging
• Developing relationships and working directly with vendors as needed
• Staying up-to-date with the latest marketing and advertising technology trends and best practices
• Positioning and branding products and solutions through the website and e-commerce platforms
• Managing advertising, sponsorships, tradeshows and other tasks related to event and conference management
• Working collaboratively
• Researching, creating and editing content including marketing campaign content, customer notifications, blog posts, B2B presentation decks, business case studies, video and infographics

Experience and Background:

• BS degree in marketing, communications or related area
• Minimum 8 years' experience in B2B marketing communications / demand generation / integrated marketing, with 2-3 years in the security industry a plus
• Proficiency in Marketing automation, Web content management, analytics and business intelligence (reporting and analysis tools)
• Proven record of supporting sales to meet or exceed pipeline and revenue targets
• Knowledge of desktop and embedded systems
• Knowledge of HID technologies, i.e. Biometrics
• Excellent communicator with proven ability to clearly convey complex ideas and data in written, presentation and spoken formats to a variety of audiences
• Experience creating and implementing proven successful, seeding, demand creation, lead nurturing and pipeline acceleration programs
• Strong interpersonal skills; ability to work well with other team members, customers, sales, etc.
• Strong project management skills and the ability to balance multiple priorities
• High self-motivation with a sense of urgency
• Experience in working with and managing external vendor / partner relationships
• History of budget management
• Ability to travel as required

What We Can Offer You:

• Competitive salary and rewards package
• Competitive benefits and annual leave offering, allowing for work-life balance
• A vibrant, welcoming & inclusive culture
• Extensive career development opportunities and resources to maximize your potential

Why Apply?

• Empowerment: You'll work as part of a global team in a flexible work environment, learning and enhancing your expertise.
• Innovation: You embrace challenges and want to drive change. You'll have opportunities to share insights and contribute forward-thinking ideas that shape future outcomes.
• Integrity: You are results-orientated, reliable, and straightforward and value being treated accordingly. We want all our employees to be themselves, to feel appreciated and accepted.

HID does not accept unsolicited resumes from headhunters, recruitment agencies, or fee-based recruitment services. We are not responsible for any fees related to unsolicited resumes. HID is committed to building a diverse, equitable, and inclusive workforce that reflects the global communities we serve. As an equal opportunity employer, we welcome applications from individuals of all backgrounds, experiences, and perspectives. We evaluate applicants without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, disability, age, veteran status, or any other legally protected characteristic. Our goal is to create a workplace that empowers everyone to thrive and be their authentic selves, fostering an environment of mutual respect and inclusivity.