Director of Marketing

This is an on-site role, with the possibility of transitioning to a hybrid work arrangement. Are you ready to transform the marketing landscape for a leading personal injury law firm in New York City? Do you have the strategic vision to build and lead a high-performing marketing department from the ground up? Can you design and execute innovative lead generation strategies that will amplify our brand's presence and drive firm growth? Do you possess the entrepreneurial spirit needed to navigate and shape an evolving marketing environment? Final question: When faced with a challenge, do you get excited or run away? Omrani & Taub, P.C. is a formidable presence in New York's legal landscape, specializing in personal injury and workers' compensation cases. With over 30 years of experience, our firm has been a steadfast advocate for victims across the city, securing substantial settlements and verdicts. Our areas of expertise range from car accidents and slip-and-fall incidents to complex construction site injuries, making us a go-to firm for comprehensive personal injury representation. Our mission emphasizes relentless advocacy and compassionate service, ensuring that every client receives the justice and compensation they deserve. We pride ourselves on our history of successful outcomes and our commitment to protecting the rights of those injured due to others' negligence. This dedication has earned us a reputation for excellence and trust within the community, underpinned by glowing testimonials and positive reviews from satisfied clients. The Director of Marketing at Omrani & Taub, P.C. is a pivotal role aimed at shaping and executing the firm's overarching marketing strategy. This leader will be instrumental in enhancing our brand visibility and lead generation efforts, critical components of our growth trajectory. By building a robust marketing department, the Director will directly influence the firm's ability to connect with potential clients and increase case acquisition. What you'll do: Strategic Development: Own and execute the firm's overall marketing strategy, ensuring alignment with business objectives. Lead Generation: Enhance and streamline lead generation processes to improve conversion rates and ROI. Brand Management: Develop and maintain strategies that protect and augment the firm's brand reputation and awareness. Vendor Management: Evaluate, manage, and optimize relationships with external vendors and agencies involved in SEO, paid advertising, and lead generation. SEO & AI Search Leadership: Lead SEO, local search, and AI-driven search visibility initiatives, including content strategy, link building, AEO/GEO, Google Business Profile optimization, and local rankings. Paid Media Oversight: Oversee the allocation and performance of paid advertising campaigns using data-driven insights. Analytics and Reporting: Develop and implement KPIs to measure marketing success, track channel-specific performance, and refine strategies accordingly. Team Building: Assess current marketing resources, identify gaps, and progressively build a high-caliber marketing team. Creative & Multi-Office Coordination: Coordinate marketing initiatives across firm offices and provide on-site oversight for content production, photography, advertising, commercials, and other brand initiatives as needed. Intake & Sales Integration: Partner closely with the intake team to understand lead sources, conversion performance, and signed-case outcomes, ensuring marketing initiatives translate into measurable business results. Website & Digital Presence: Oversee the firm's website and digital presence, including content strategy, optimization, FAQs, settlement-result updates, Google Business Profiles, local search visibility, and ongoing site improvements. Reputation Management: Develop strategies to strengthen the firm's online reputation, increase Google review volume and quality, and monitor reputation performance across relevant channels. What we're looking for: Marketing Leadership: Proven experience developing and leading marketing strategies, with legal marketing experience strongly preferred and personal injury marketing experience considered ideal. Strong candidates from other consumer-facing industries may also be considered. Spanish Proficiency: Spanish-speaking ability is strongly preferred but not required and would be an advantage in supporting the firm's client base. Lead Generation Expertise: Demonstrated success in developing and executing lead generation campaigns that achieve measurable outcomes. SEO and PPC Knowledge: Strong background in managing SEO and PPC initiatives, including use of analytics to drive decisions. Strategic Vision: Ability to see the big picture while effectively managing detailed projects and operations. Builder Mentality: Entrepreneurial, hands-on, and comfortable creating structure in an evolving environment. Able to move between strategic planning and tactical execution, identify what needs to be done, and take ownership without requiring constant direction. Schedule Flexibility: Comfortable working a results-oriented schedule, including occasional nights or weekends when required for events, campaigns, or key deliverables. Why you should work here: Strategic Influence: Direct impact on firm growth with significant strategic autonomy. Interaction with Leadership: Work directly with firm leadership in a collaborative, dynamic environment. Professional Growth: Opportunity to build and lead a marketing department, with a pathway to potentially becoming CMO. Work Arrangement: This is primarily an in-person role with flexibility based on firm needs. Hybrid flexibility may be available after the initial ramp-up period. Candidates must be willing and able to work from and travel between firm offices as needed. Performance Incentive Potential: The firm is exploring a performance-based incentive structure tied to measurable marketing outcomes. Join Omrani & Taub, P.C. as the Director of Marketing and play a critical role in shaping the future of our firm's success. If you're a dynamic, innovative marketer ready to make a significant impact, we invite you to apply and help propel our brand to new heights. Your expertise will be the cornerstone of our marketing endeavors, driving growth and solidifying our standing as a leading force in personal injury law. #J-18808-Ljbffr