Sales and Marketing Director Assisted Living

Job Description

Job Description

Benefits:

• Bonus based on performance
• Competitive salary
• Flexible schedule
• Paid time off

Grace Senior Living of Georgia is currently recruiting an experienced Director of Sales and Marketing for our community in Sharpsburg, Georgia.
At Grace we create communities where all are loved, listened to and respected, helping our Seniors thrive in their homes.

The Director of Sales and Marketing is responsible for managing occupancy development of the community, actively marketing the community by networking in the local community with residents, families, discharge planners, social service networks, local community business organizations and other referral sources.

PRIMARY DUTIES AND RESPONSIBILITIES

• Maintains a high level of occupancy 

• 50% of time will be spent outside of the community on external business development

• Maintains up-to-date records of all communication with prospective customers using appropriate lead management system 

• Oversees the tracking of prospective customers using the appropriate lead management system

• Oversees the tracking of prospective customer from initial contact through to close and move-in

• Oversees all marketing, social media presence and advertising to ensure the community has valuable recognition, a strong reputation and regular traffic driven to the community 

• Works with Administrator to come up with sales promotions and a creative “call to action” to drive traffic to the community 

• Possesses and maintains a strong knowledge of the community, its benefits, and the services provided 

• Possesses and maintains a strong knowledge of all competitor's unique selling points, services provided and rates 

• Builds and maintains a strong knowledge of all competitor's unique selling points, services provided and rates 

• Builds and maintains a positive and trusting relationship with prospects through listening and understanding needs and asking questions to acquire more information about specific situations

• Remains current on unit status, daily census and vacancy map 

• Ensures overall community, model, vacant rooms, etc., look neat and clean and are ready for move in 

• Introduces prospective residents and family members to associates, as well as other residents providing opportunities for them to experience the benefits and warmth of the community 

• Guiding the prospect to make the decision that best fits their individual needs 

• Attempts to close early and often 

• Is able to overcome objections and close the sale 

• Meets sales, call outs/follow ups and appointment standards on a consistent basis 

• Provides regular reports to the Director regarding sales achievements, status of interested prospects, and implementation of the marketing plan 

• Provides the family with all move-in paperwork and ensures that it is completed and returned within the specific time frame prior to move-in 

• Works with the Wellness Director, Team Leads to schedule an assessment with the resident as required 

• Informs all associates of the pending move-in date and the necessary information about the resident 

• Assists the resident and their family with the transition process through on-going communication, sensitivity 

• Provides direction and support to other staff in achieving and exceeding the community's sales and move-in goals and reassurance 

• Maintains and protects confidentiality or resident information 

• Carries out other duties as assigned by Administrator including any on-call responsibility and MOD requirements 

• Attends required community meetings and completes required reports in a neat and timely manner 

• Availability to work evenings and weekends if necessary 

QUALIFICATIONS:

• Two (2) years in the senior sales and marketing environment 

• Public relations experience preferred 

• Strong leadership skills with a minimum of two (2) years’ experience in supervising and management 

• One to two years related experience and/or training or equivalent combination of education and experience