Marketing Manager

Why Work for Florida Vacay Rentals?

Florida Vacay Rentals is a fast-growing vacation rental management company built on innovation, accountability, teamwork, and exceptional customer service. We are passionate about creating outstanding experiences for both our guests and property owners, and we know that our success starts with the people on our team.

As a growing company, every team member plays an important role in our success. We believe in empowering employees to take ownership of their work, continuously develop their skills, and strive for excellence in their position. We set high standards because we know that when everyone performs at their best, the entire team succeeds. While we encourage ownership and accountability in every role, we also believe that success is a team effort. When challenges arise, our team is ready to step in, share knowledge, and support one another.

We celebrate individual accomplishments, but we win together as a team.

What You Can Expect:

• The opportunity to grow with a rapidly expanding company
• A culture that values innovation, accountability, and initiative
• A supportive team environment where people genuinely help each other succeed
• Meaningful work that directly impacts guests, property owners, and company growth
• Opportunities to learn, develop, and advance your career
• Leadership that values collaboration, problem-solving, and continuous improvement

If you're looking for a place where your contributions matter, your growth is encouraged, and your teammates are committed to helping each other succeed, we'd love to hear from you.

Position Summary

Florida Vacay Rentals is seeking an energetic and innovative Marketing Manager to lead our marketing initiatives in the beautiful New Smyrna Beach, Ormond Beach and Flagler Beach areas. This role is perfect for a creative problem-solver who thrives on building connections, generating buzz, and driving measurable results in the vacation rental industry. You'll be the driving force behind our brand presence, orchestrating integrated marketing campaigns across multiple channels while maintaining strong relationships with local partners and guest communities. From crafting compelling content and managing our digital footprint to analyzing performance metrics and optimizing our vacation rental listings, you'll have the opportunity to make a significant impact on our growth and guest experience. This dynamic position offers the perfect blend of strategic thinking and hands-on execution, where your enthusiasm for storytelling and data-driven decision-making will help Florida Vacay Rentals stand out in the competitive vacation rental market.

Key Responsibilities

Digital Marketing & Advertising

• Manage Meta advertising campaigns from setup through optimization
• Meet monthly with Bookings Cloud representatives to evaluate advertising opportunities
• Track campaign performance, website traffic, and booking metrics
• Develop audience targeting and re-marketing campaigns to drive bookings and guest retention
• Create segmented guest groups for email re-marketing campaigns

Website, SEO & Analytics

• Work with Bizcor on website updates, enhancements, and issue resolution
• Confirm Yoast SEO scores and optimize website content where possible
• Create and launch new webpages
• Manage website popups and lead generation tools
• Update featured units on a bi-monthly basis
• Create and publish blog content
• Remove spam comments and maintain website quality
• Regularly monitor Google Analytics (GA4) and website performance metrics

Email Marketing & Guest Communications

• Create and send guest email campaigns through Mailchimp
• Create and distribute owner communications and newsletters
• Maintain accurate guest and owner contact databases
• Transfer new Streamline contacts into Mailchimp guest lists
• Develop and manage guest re-marketing campaigns
• Manage Streamline email templates, including:
  
  • Creating new templates
  • Modifying existing templates

Social Media & Community Engagement

• Create and manage content for Facebook and Instagram
• Publish a minimum of one social media post per day
• Respond to guest messages, comments, and inquiries
• Engage with relevant community groups and special interest audiences to generate awareness and leads
• Monitor social media performance and audience engagement

Content Creation & Brand Management

• Create graphics for social media and email campaigns
• Design guest-facing materials including:
  
  • Welcome sheets
  • Sun key sheets
  • Parking information
  • Property signage
• Create graphics for special projects such as:
  
  • Owner acquisition mailers
  • Owner gifts
  • Employee email signatures
  • Business cards
• Utilize ChatGPT and AI tools to support content creation and brand visibility
• Edit walkthrough videos for use on the website, social media platforms, and YouTube

Listing Management, Reputation & Tourism Partnerships

• Create content for new property listings
• Optimize listing descriptions and headlines across distribution channels
• Upload and manage listing photography in Streamline
• Create SEO-rich photo captions
• Tag photos appropriately for OTA distribution
• Update and maintain Booking.com photos and content
• Refresh and reorder listing photo galleries as needed
• Set up and manage listings on non-integrated platforms such as Furnished Finder
• Manage company listings on Visit NSB, Visit Florida, and other tourism platforms
• Coordinate participation in visitor bureau marketing opportunities
• Respond to Google reviews and maintain Google Business Profile content and photos
• Build and maintain relationships with local visitor bureaus and community organizations

Required Qualifications

• Minimum 2+ years website management and social media experience
• Live in Florida within max 4 hour driving distance of New Smyrna Beach/Ormond Beach areas for occasional visits to be familiar with properties in order to market them the best
• Know how to make data driven decisions and create data driven metrics to measure success. Know the data tools to use for vacation rental marketing
• Efficient in all things tech, quick learner with new software
• Proven multi-task, organizational skills
• Brand awareness in all things
• Understand "Integrated Marketing" and be able to implement this strategy throughout Florida Vacay Rentals

Preferred Qualifications

• Creative background
• Experience within the vacation rental industry
• AI experience

Compensation, Benefits, & Schedule

Annual Salary

$55,000 - $65,000

Bonus

• Bonus based on reaching agreed upon metrics, benchmarks related to marketing, social media, bookings, revenue growth.

Benefits

• Paid time off such as PTO, sick days, and vacation days
• Health insurance
• Commuting/travel assistance
• Employee recognition programs

Schedule

• Hybrid model; Monday - Friday