SEO / SEM Specialist

About The Role The role owns organic and paid search performance for a growing B2B/B2C tech portfolio: driving qualified traffic, lowering acquisition costs, and turning search into a measurable pipeline and revenue channel. You will work at the intersection of technical SEO, paid media, and analytics — running experiments across Google Ads, Bing, and the site itself, and reporting directly on CAC, ROAS, and organic contribution to growth. Key Responsibilities Own the SEO roadmap: technical audits, on-page optimization, internal linking, and Core Web Vitals improvements in partnership with engineering Build and manage paid search programs across Google Ads and Microsoft Advertising, including keyword strategy, bidding, and budget pacing Conduct keyword and competitive research using Ahrefs, Semrush, and Search Console to identify ranking and content opportunities Optimize landing pages and run structured A/B tests on ad copy, RSA assets, and page layouts to improve Quality Score and conversion rates Track and report on KPIs — rankings, traffic, CPL, ROAS, organic conversions — using GA4, Looker Studio, and tag management systems Partner with content and product marketing to align search demand with editorial calendar and campaign launches Manage agencies and vendor relationships; present performance reviews and forecasts to marketing leadership What We Are Looking For 3-6 years of hands‑on SEO/SEM experience in B2B or B2C tech or e-commerce environments Deep working knowledge of Google Ads, Microsoft Advertising, GA4, Google Tag Manager, and Search Console Experience with technical SEO: crawl analysis, schema markup, site architecture, and page speed optimization Proficiency with SEO tooling such as Ahrefs, Semrush, or Screaming Frog Strong analytical skills — comfortable building reports and making budget decisions from data Bachelor's degree in marketing, communications, or a related field, or equivalent practical experience Bonus: Experience with Bing/YouTube advertising, SQL or BigQuery, and familiarity with CMS platforms like WordPress or Webflow #J-18808-Ljbffr Evlo AI