Digital Paid Media Manager

Benefits 401(k) 401(k) matching Company parties Competitive salary Dental insurance Free food & snacks Health insurance Opportunity for advancement Paid time off Parental leave Vision insurance Wellness resources Buzz Franchise Brands is a fast-growing, multi‑brand franchise company headquartered in Virginia Beach, VA. We’re seeking a Digital Paid Media Manager with a passion for developing and executing paid digital advertising strategies to help our franchisees generate leads and expand their customer base. This in‑person role, reporting to the Vice President of Digital Marketing, helps to build the strategy and oversees the execution and optimization of paid media campaigns across multiple channels. You’ll work closely with our internal marketing teams, vendor partners, and agency partners to ensure campaigns are set up for success and deliver measurable results. Key Responsibilities Develop and manage keyword/audience targeting, ad creative, and landing page strategies across all channels for each brand and service line. Collaborate with SEO, brand marketing, and creative teams to deliver cohesive, multi‑channel campaigns. Manage relationships with external agencies and paid media vendors, ensuring timelines, deliverables, and performance goals are met. Manage paid media budgets at both national and local levels, prioritizing lead generation and customer acquisition. Track campaign KPIs, analyze performance data, and provide actionable recommendations. Develop and maintain weekly, monthly, and quarterly Paid Media Reports. Provide general digital marketing support to franchisees and internal teams. Assist with hiring, training, and managing digital marketing staff. Stay current on emerging advertising technologies, AI integrations, and best practices to drive continuous improvement. Contribute to other strategic initiatives as needed. Required Qualifications Bachelor’s Degree; Marketing, Business, or related field preferred. Minimum 3 years of paid media experience, with a strong focus on strategy, execution, and management; agency or multi‑location experience a plus. Experience leading digital campaigns from concept to post‑campaign analysis. Strong analytical skills with the ability to interpret complex campaign data, identify performance trends, and translate insights into strategic recommendations that align with business goals. Strong technical knowledge; experience with web analytical tools and programs, including, but not limited to, Google AdWords, Google Analytics, WordPress, HubSpot, and Meta Business Suite. Working knowledge of HTML, CSS, and JavaScript development and constraints. Excellent communication and presentation skills. Strong vendor management and team leadership skills. Must be able to work on‑site daily in Virginia Beach, VA. #J-18808-Ljbffr