Marketing & Business Development Manager - Healthcare

The Marketing & Business Development Manager will report directly to the Managing Director and will serve as the liaison between the practice group and the marketing & business development functions within the department. Responsibilities Lead competitive intelligence efforts by monitoring practice group trends, market developments, and client news; synthesize findings into actionable insights and strategic recommendations for the Managing Director and practice leadership Own the practice group’s experience management strategy, including maintaining a comprehensive deal database, directing league table submissions, and ensuring the practice is competitively positioned in industry rankings Support practice group meetings and internal programming, including developing strategic agendas and driving follow-through on action items Assist business development planning for the practice group, growth opportunities, and help to implement marketing and client development initiatives Oversee the development of pitch materials, credentials presentations, and client-facing collateral, including RFPs; track pipeline activity and new business results, reporting on ROI and conversion metrics to MD and practice leadership Develop and maintain targeted lists for practice group mailings, events and email alerts. Coordinate with Marketing Manager, Technology on list maintenance Lead the planning and execution of practice group seminars, client events and conference sponsorships; collaborate with attorneys and MD on substantive content and client/target engagement Manage the practice group’s website content, attorney profiles, and experience highlights effectively showcase the group’s capabilities and market leadership Assist MD with practice-specific KPIs and dashboards; deliver regular performance reporting and strategic analysis to firm management, the Managing Director, and practice heads Execute on marketing strategy for the practice group, driving thought leadership initiatives across digital and print channels including social media, blogs, the firm website, and client communications Support MD in public relations and profile-raising efforts for the practice group, including management of attorney rankings, legal directory submissions and awards programs Serve as manager for Practice Coordinator Requirements The Business Development Manager will meet the following qualifications: Bachelor’s degree (B.A. or B.S.) and 7+ years of related experience and/or training; experience within the legal or professional services field preferred Strong written and oral communication skills, with the interpersonal skills, professional presence, and judgment to engender trust and collaborate effectively across attorneys and administrative staff Familiarity with the healthcare industry is desired; at minimum, a demonstrated interest in learning and building knowledge in the industry is strongly preferred Experience handling law firm rankings, awards, and league table publications, with a solid understanding of marketing and business development principles in a law firm environment Working knowledge of customer relationship, sales pipeline, and experience management databases, as well as relevant company and market research tools Proficiency in Word, Outlook, and Excel, with the ability to quickly learn and utilize additional software applications Highly organized, with the ability to prioritize, work independently, and proactively manage multiple projects while maintaining strong attention to detail Strong project management skills, including the ability to execute strategic plans, exercise independent judgment, and manage complex, multifaceted initiatives Self-motivated, curious, and flexible, with a strong work ethic and the ability to operate effectively in a fast‑paced, ambiguous, and evolving environment Client-focused, with the ability to handle sensitive matters tactfully and collaboratively across practice areas, offices, and administrative departments; demonstrated leadership skills and the ability to manage and develop direct and indirect reports In office role, with some remote flexibility #J-18808-Ljbffr Bass, Berry & Sims