Consumer Website Product Marketing Content Specialist (Digital Channel)

Varite Inc

United States

Job Description:

We're looking for a Digital Channel Product Marketing Content Manager to support the marketing team for the creative execution of product marketing strategy on client's consumer-facing website (mostly Android platform).
This role is ideal for someone who blends digital campaign strategy, creative direction, and data-driven insights to help launch new website features and drive user adoption across the globe.

Responsibilities:

Act as subject matter expert for product/features and market trends.
Manage day-to-day website content updates, ensuring alignment with campaign and product launch goals.
Own end-to-end campaign implementation on the website, including content planning, coordination with designers and developers, and go-live execution.
Collaborate with design and web development agencies to launch updates at scale.
Analyze website performance, traffic patterns, and engagement metrics to drive insight-based recommendations for content and campaign improvement.
Develop go-to-market strategies and marketing plans.
Define product positioning and messaging.
Lead campaign execution across multiple channels.
Drive user engagement and adoption through education and content.
Generate market analysis, track KPIs, and optimize performance.
Collaborate with cross-functional teams including product, content, and research.
Gather and apply user insights to influence product and marketing.
Independently produce and iterate high-quality marketing content.
Guide internal/external user research efforts.
Manage brand positioning and storytelling strategies.
Deliver impactful, data-driven marketing initiatives and briefs.

Experience (Mandatory):

6+ years of experience in marketing, with a strong focus on product marketing, digital/web campaigns, growth, and brand strategy.
Proven success in launching, scaling, and optimizing consumer-facing products and features through integrated marketing strategies.
Hands-on experience managing high-traffic consumer websites, ensuring consistent and timely content updates across global markets
Strategic & Creative Campaign Specialist:

Strong track record of developing go-to-market strategies, defining product positioning and messaging, and executing full-funnel marketing plans.
Experience leading creative execution across digital channels, including website, social, and campaign platforms.
Comfortable managing marketing workflows with tools like Figma, Google Workspace, and web analytics tools.

Data-Driven & Insight-Oriented

Skilled in analyzing website performance, user engagement metrics, and campaign effectiveness to generate actionable insights
Uses data to inform content strategies and optimize future marketing efforts
Capable of validating market opportunities and making strategic decisions grounded in performance analytics

Experience (Desired):

Marketing experience within tech, SaaS, digital platforms, or consumer products.
Background in working with or alongside global teams or matrix organizations.
Comfortable working in contract or temporary roles with a focus on delivery, not strategic decision-making authority.

Education:

BA/BS degree or equivalent practical experience.

About US Tech Solutions:
US Tech Solutions is a global staff augmentation firm providing a wide range of talent on-demand and total workforce solutions. To know more about US Tech Solutions, please visit

US Tech Solutions is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

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Vacancy posted 1 day ago

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