GTM Engineer

GTM Engineer PointOne is reinventing how law firms operate. We build infrastructure for the legal industry, powering timekeeping and billing systems used by law firms and government agencies. Our AI timekeeper helps attorneys capture billable time automatically and provides rich insightsthat transform how legal work is managed. We're a Tier 1 venture-backed startup (Y Combinator, Bessemer, 8VC, General Catalyst) made up of engineers (Google, Applied Intuition, Stanford) and ex-attorneys. Alongside a recent Series A round and rapid customer adoption, we're expanding our GTM team to keep up with overwhelming demand. The Role We are getting strong pull from the market and can't keep up with the volume of inbound demand, and we're just getting started on outbound. This is where you come in. You will build the revenue engine that powers PointOne's next phase of growth. This is a hands-on engineering role at the intersection of AI, automation, and go-to-market. You design and operate the systems that put the right message in front of the right law firm at the right moment, at scale. You'll write real code, own real infrastructure, and be accountable for real pipeline. You'll own outbound campaign infrastructure end-to-end and apply AI at every layer of the funnel: account identification, signal detection, enrichment, personalization, and sequencing. You'll work directly with our sales leadership and founders to translate pipeline strategy into working systems. You'll be expected to build fast. What You'll Own Automated outbound campaigns: Design, build, and continuously optimize our outbound engine—multi-channel sequences, enrichment waterfalls, deliverability, and the workflows that tie it all together. You'll be the reason our sales team is focused on closing, not prospecting. AI-powered demand generation: Find novel, compounding applications of AI to demand and lead generation. Think signal-based triggers, LLM-generated personalization at scale, automated account research synthesis, and intelligent ICP scoring. If you've been waiting to actually experiment with this stuff in a high-stakes environment, here's the opportunity. GTM stack & data flows: Own the integrations between our CRM, enrichment tools, outbound platforms, and internal systems. Write the code, build the webhooks, keep the data clean. When a lead converts, every system should know about it immediately and correctly. Experimentation & optimization: Run structured tests on messaging, channel mix, timing, and audience segmentation. Build the measurement infrastructure to know what's working. Kill what isn't. Compound what does. Who You Are You have: 3+ years in GTM Engineering, Revenue Operations, or a technical GTM-adjacent role Coding ability—you're comfortable in Python or SQL, working with APIs, and building workflows that require actual engineering Hands-on experience with modern GTM tools: Clay, Apollo, Instantly, HeyReach, LinkedIn Sales Navigator, or similar A track record of building outbound systems that generated measurable pipeline, not just configured them Genuine curiosity about how to apply AI to GTM problems in ways most people haven't tried yet You are: A builder first. You ship a v1 before most people finish the kickoff deck Systems-minded: you think in terms of how systems will react and second-order effects (allowing you to understand scalability, bottlenecks, and inefficiencies) Strong commercial acumen: you understand ICPs and think clearly about why people open/click/buy Comfortable with ambiguity: you figure things out and write the manual yourself Why this role matters: PointOne is at the point in its growth where the company that wins will be the one that builds the most efficient, intelligent revenue engine in legal tech. This role is central to that. The systems you build will directly shape how many law firms we reach, how fast we grow, and how our sales team spends their time. You'll have meaningful autonomy, direct access to founders, and the opportunity to define how a category-leading company does outbound. This is intense early-stage startup work. The person we hire is expected to take ownership, bring structure to ambiguity, and play a key role in forming the company's GTM culture.