E-Commerce Specialist

E-Commerce Specialist About Us We are a growing character IP and plush toy company creating products that bring characters to life through creativity, storytelling, and meaningful collaborations. From original characters to licensed partnerships with global brands, we develop products that bring joy to fans of all ages. We are looking for an experiencedE-Commerce Specialistto manage and grow our online business, with a primary focus onAmazon, while also supportingShopify and Google Ads. This position will be responsible for day-to-day e-commerce operations, advertising, content optimization, inventory management, and performance analysis. Responsibilities Amazon Manage day-to-day operations of Amazon Seller Central. Create, update, and optimize product listings, including titles, bullet points, descriptions, keywords, images, and backend search terms. Manage and update A+ Content (EBC) and Amazon Brand Store. Monitor sales, traffic, conversion rates, and other key performance metrics. Manage and optimize Amazon PPC campaigns, including keywords, bids, and budgets. Monitor advertising performance including ACOS, ROAS, and TACOS. Support pricing, promotion, and sales strategies. Manage FBA inventory, replenishment, and shipments. Resolve stranded inventory, suppressed listings, Buy Box, and other Seller Central issues. Monitor Account Health, Seller Feedback, and customer service issues. Conduct keyword and competitor research to identify sales opportunities. Shopify Support day-to-day Shopify store operations. Create and update products, collections, pricing, and promotions. Monitor website traffic, sales, and conversion performance. Support merchandising and promotional activities to improve online sales. Coordinate with design and marketing teams to update website content and product assets. Google Ads & Analytics Manage and optimize Google Ads campaigns, includingSearch, Shopping, and Performance Max (PMax). Monitor campaign performance including ROAS, CPA, conversions, and advertising spend. Analyze campaign performance and identify opportunities to improve advertising efficiency. Monitor website and campaign performance usingGoogle Analytics 4 (GA4)and other analytics tools. Reporting & Analysis Monitor overall e-commerce sales and performance across Amazon and Shopify. Analyze traffic, conversion, advertising, and product performance. Identify opportunities to improve sales, conversion, and profitability. Prepare regular e-commerce performance reports and recommendations. Requirements Minimum2 years of hands-on e-commerce experience. Strong hands-on experience withAmazon Seller Central. Experience managingAmazon PPC advertising campaigns. Strong understanding of Amazon listing optimization and FBA operations. Experience with A+ Content and Amazon Brand Store. Basic experience withShopify. Ability to analyze sales, traffic, conversion, and advertising data. Proficiency in Microsoft Excel and other Microsoft Office applications. Strong analytical, organizational, and problem-solving skills. Strong attention to detail and ability to manage multiple SKUs and projects. Ability to work independently and take ownership of day-to-day e-commerce operations. Must be legally authorized to work in the United States. Preferred Qualifications Experience withGoogle Ads, including Shopping and Performance Max (PMax). Experience withGoogle Analytics 4 (GA4). Experience with Shopify merchandising and conversion optimization. Experience with consumer products, toys, gifts, or character/licensed products. Experience managing a large number of SKUs. Benefits 401(k) Health Insurance Dental Insurance Vision Insurance Life Insurance Paid Time Off (PTO) Work Schedule Full-Time / In-Office Position Monday - Friday : 9:00 AM - 5:30 PM #J-18808-Ljbffr WSLicensing, Inc.