Product Owner, SFMC & Data Cloud

Strategic Salesforce Marketing Cloud (SFMC) Expert

Texas Capital Bank is seeking a strategic Salesforce Marketing Cloud (SFMC) expert to lead the execution of scalable, data-driven marketing solutions. This role will translate marketing goals into technical strategies, manage the SFMC platform and roadmap, and ensure seamless integration with Salesforce and Customer Data Platform. Acting as a key liaison between marketing, technology, and analytics teams, the ideal candidate will drive automation, personalization, and governance while maintaining high standards of data quality, compliance, and campaign performance in a fast-paced, agile environment.

Responsibilities

• Translate marketing goals into SFMC solutions and data enablement strategies, collaborating with the Technology team to ensure infrastructure supports scalable campaign execution
• Accountable for Marketing Cloud platform, solution roadmap, release management and support; partner with stakeholders and product team to validate requirements
• Serve as business SFMC subject matter expert on automation, personalization, deliverability, and governance
• Act as the bridge between marketing, technology, and analytics teams, ensuring alignment of data strategies with business priorities and technical feasibility
• Review current lead flow rules and prioritization
• Facilitate definition of key populations and audiences within the Customer Data Platform
• Manage Salesforce Marketing Cloud Automations and Journeys that populate data from data extensions with appropriate task and event creation
• Lead all aspects of customer communication across email, Cloud Pages, and subscription listsensuring accuracy, quality, and compliance
• Oversee business unit deployment with technology; manage Salesforce Marketing Cloud pipeline leveraging multiple business units synced to Sales Cloud that rely on the Salesforce Marketing Cloud Multi-Org Connector to Sales Cloud
• Analyze data sets, define mapping and transformation logic, and ensure seamless ingestion and enrichment processes in SFMC
• Stay current on SFMC updates and industry best practices
• Lead in a fast-paced, agile environment
• Perform additional ad hoc tasks as needed

Qualifications

• Bachelor's degree in Computer Science, Marketing, Data Science, or a related field
• At least 5 years of experience as Product Manager, Data Product Owner, or a Business Analyst focusing on customer data, Martech, or data platforms
• Familiarity with Customer Data Platforms (CDPs), preferably Data Cloud and Salesforce Marketing Cloud, and a solid understanding of data integration processes
• Experience working with CRM systems (e.g., Salesforce), analytics tools (e.g., Google Analytics, Adobe Analytics), and digital marketing technologies
• Strong proficiency in SQL, data analysis, and data visualization platforms (e.g., Tableau, Power BI): able to interpret campaign data and optimize performance
• Excellent communication skills to bridge technical concepts with business insights for stakeholders of varying expertise levels
• Exceptional organizational skills, with ability to constantly plan-ahead and surface hidden risks as necessary
• Ability to work at an abstract level and continuously pivot to arrive at the highest impact answer for the customer
• BBA in business or related field required