Manager, DTC Merchandising

Position Overview We’re looking for a commercially driven Manager, DTC Merchandising to own and grow a category like a business. This role is accountable for assortment strategy, revenue growth, margin performance, and inventory health across the full commercial lifecycle—from line planning and forecasting through to promotional strategy and digital merchandising. Key Responsibilities Own and deliver revenue, margin, and inventory targets for the category within the DTC channel. Identify risks and opportunities early and take decisive action to course-correct. Lead weekly business reviews focused on actions and decisions. Define and evolve a role‑based assortment strategy (traffic drivers, margin drivers, innovation, exit). Evaluate SKU productivity and make clear recommendations on what to scale, fix, or remove. Partner cross‑functionally (Product, Supply Chain, Marketing) to shape line plans grounded in consumer demand and commercial opportunity. Own demand forecasts informed by performance trends, market signals, and commercial judgment. Collaborate with Supply Chain and Planning to optimize inventory flow, availability, and risk mitigation. Balance growth with inventory health, managing weeks of supply, turns, and stock risk. Develop and execute promotional and pricing strategies aligned to revenue and margin goals. Evaluate promotional effectiveness, understanding revenue vs. margin trade‑offs. Lead a test‑and‑learn approach to continuously improve promotional ROI. Own the end‑to‑end on‑site merchandising strategy to drive conversion, AOV, and revenue. Prioritize product visibility and placement based on performance, inventory position, and commercial priorities. Optimize category navigation, product storytelling, and bundling to enhance the digital shelf experience. Translate data into clear actions and commercial decisions. Leverage insights across sales, conversion, traffic, and customer behavior to inform strategy. Build and communicate a strong point of view on performance and what needs to happen next. What Good Looks Like Operates as an owner of a business, not just a function. Makes fast, clear decisions with imperfect information. Balances data, customer insight, and commercial instinct. Comfortable making trade‑offs across revenue, margin, and inventory. Proactively identifies issues and acts with urgency. Communicates with clarity and conviction, focused on actions and outcomes. Qualifications 5–8+ years of experience in merchandising, DTC/eCommerce, buying, or category management. Strong commercial and financial acumen, including margin, forecasting, and inventory management. Experience owning or influencing assortment, pricing, and promotional strategy. Highly analytical with the ability to turn data into clear, actionable insights. Experience in eCommerce or omnichannel retail environments. Preferred Experience Direct experience with DTC site merchandising and digital shelf optimization. Background in consumer products or hard goods. Experience operating in a test‑and‑learn or experimentation‑driven environment. Salary and Benefits Pay Range: $90,000—$155,300 USD. The company offers medical, dental, and vision insurance; flexible spending accounts; health savings accounts with company contribution; 401(k) retirement plan with matching; employee stock purchase program; life insurance; short‑term and long‑term disability insurance; generous paid time off; parental leave; and additional benefits as applicable. Equal Opportunity Employer We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, disability, or any other class protected by legislation, and local law. SharkNinja will consider reasonable accommodations consistent with legislation, and local law. If you require a reasonable accommodation to participate in the job application or interview process, please contact SharkNinja People & Culture at View email address on click.appcast.io. #J-18808-Ljbffr SharkNinja