Creative Director

Eightfold is hiring a Creative Director to lead brand and creative company-wide - from visual identity to campaign execution to video production out of our HQ studio. This isn't a role that directs from above. You'll set the creative vision and also do the work: shoot and edit a same-day video, ship a banner ad, give sharp feedback on a designer's draft, all in the same week.

The right candidate has led creative in B2B SaaS for 10+ years and can point to a brand's visual identity they evolved - with business results attached, not just a portfolio refresh. They're a strategist and an operator: comfortable setting go-to-market creative direction one day and operating a camera the next. You'll manage and grow our small creative team, partner with demand gen and product marketing to connect brand to pipeline, and keep our in-house studio running as a production capability we don't have to outsource.

Responsibilities

Vision & strategy

• Own creative vision for how Eightfold shows up in market - brand, campaigns, product marketing - partnering with VP Brand on positioning and narrative direction.
• Lead evolution of the visual brand system as the company matures, ensuring consistency from HQ-produced brand assets to close, working with existing design team.

Brand & visual system

• Steward brand guidelines, visual identity, and design systems across all touchpoints (web, product marketing, sales collateral, campaigns).
• Drive brand consistency across geographies and functions as team scales.

Video/motion & content production

• Personally shoot and produce quick-turn video content at HQ using the in-house studio (camera, lighting, podcast setup) - exec interviews, product demos, social clips, culture content.
• Edit video in-house for fast-turnaround needs; know when to bring in outside editors for higher-production work.
• Oversee video/motion strategy and production standards for larger campaign or launch assets.
• Own the studio as a creative asset - keep equipment/workflow running so content can be produced on short notice without waiting on outside vendors.

Web & UX

• Partner with product/UX and web teams to ensure brand fidelity across the corporate site and digital experiences.
• Weigh in on UX decisions where they intersect with brand and visual design.

Player/coach execution

• Manage, mentor, and grow the internal creative team - building out additional hires as scope requires.
• Roll up sleeves on hands-on design work when needed (campaign assets, social posts, banner ads, event artwork, quick-turn requests) - this is not a pure-management role.
• Set creative direction and give sharp, specific feedback on team output.

Cross-functional partnership

• Work closely with demand gen, product marketing, and comms to ensure creative output ties to pipeline and revenue goals, not just aesthetics.
• Manage external agency/freelance relationships as needed to supplement in-house capacity.

Qualifications

• 10+ years leading creative function in B2B SaaS (enterprise software preferred).
• Demonstrated success leading a visual brand evolution/repositioning - must be able to show before/after and business impact, not just portfolio polish.
• Hands on experience with creative tools: Adobe Creative Cloud, Figma and Canva.
• Hands-on video production skill: comfortable operating camera/lighting/audio equipment and editing (Premiere or similar) - not just directing a video team.
• Player/coach profile: proven people-management experience plus continued hands-on design fluency (can still execute, not just direct).
• Range across brand identity, campaign/digital creative, video/motion, and web/UX - this is a generalist creative leader, not a single-discipline specialist.
• Experience partnering with demand gen/product marketing to connect brand to pipeline outcomes.
• Strong portfolio required, with case studies showing strategic reasoning behind creative decisions, not just final assets.

We are a team of self-starters who excel in their fields. We believe in giving you responsibility, not a task. We want you to have ownership and pride in your work and see your work's positive impact on your colleagues, our customers, and the world. We believe in providing transparency and support so you can do the best work of your career.

Hybrid Work @ Eightfold: At Eightfold, we believe our best work happens when we collaborate closely, learn from one another, and build together. We follow a hybrid work model that combines flexibility with a strong emphasis on in-person collaboration to foster innovation, culture, and rapid execution.

Employees based near our Santa Clara, London, Bangalore, and Noida offices are expected to work from the office three days per week, as we believe regular in-person engagement is essential to how we build high-impact products and strong teams.

Eightfold.ai provides equal employment opportunities (EEO) to all employees and applicants for


employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, veteran or disability status.


Experience our comprehensive benefits with family medical, vision and dental coverage, a competitive base salary, and eligibility for equity awards and discretionary bonuses or commissions.

Please note that this role is located in our HQ in Santa Clara, CA. All roles are hybrid.

*The base salary ranges below are provided for pay transparency. Base pay is only one piece of our total compensation package as this role may be eligible for [bonuses or commissions], and equity awards. Compensation varies depending on a number of factors including qualifications, skills, competencies, and experience. Zones are determined by location.


Zone A $168,750 - $270,000

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