Area Director of Business Development

Gentiva Hospice

Overview

Drive Growth. Lead Teams. Make a Difference.

Are you a healthcare sales leader with a proven track record of driving referral growth, leading high-performing teams, and building strategic partnerships? We're seeking an experienced Area Director of Business Development to lead sales strategy and manage a team of business development professionals across a defined hospice territory.

This high-impact role reports directly to the Area Vice President of Business Development and is responsible for driving census growth, optimizing sales performance, and developing new business opportunities in alignment with organizational goals.

What You'll Do:

Lead and mentor a team of business development representatives, including hiring, onboarding, coaching, and performance management
Develop and implement territory-specific sales strategies to meet or exceed census growth and admission targets
Identify and cultivate referral sources through community engagement, physician relationship building, facility partnerships, and outreach
Analyze sales data, market trends, and referral patterns to improve effectiveness and strategy
Provide regular field coaching, joint sales calls, and ongoing professional development to your team
Maintain continuity with existing referral partners while actively pursuing new market opportunities
Collaborate with internal clinical, operational, and executive teams to ensure seamless onboarding of new patients
Represent the company at community events, industry conferences, and partner meetings to promote brand awareness and referral relationships
Monitor compliance with sales methodologies, performance metrics, and regulatory requirements
Support and implement short- and long-range growth goals aligned with company initiatives

About You

Education:

Bachelor's degree required (Healthcare Administration, Business, Marketing, or related field preferred)

Experience:

Minimum 3 years of direct sales experience in the healthcare service industry (Hospice, Home Health, DME, Palliative Care, or Post-Acute preferred)
1+ years of healthcare sales leadership experience required
Proven ability to lead teams, exceed sales quotas, and build lasting referral partnerships
Experience using CRM systems, referral tracking software, and Microsoft Office (Excel, PowerPoint, Outlook)
Prior experience with HomeCare HomeBase (HCHB) preferred
A top-performer with a track record of achieving growth goals in a metrics-driven environment

Other Requirements:

Valid driver's license and auto insurance (travel required across assigned territory)
Ability to travel routinely within the area to conduct field visits, training, and partner development (up to 75%)

We Offer

Benefits for All Associates (Full-Time, Part-Time & Per Diem):

Competitive Pay
401(k) with Company Match
Career Advancement Opportunities
National & Local Recognition Programs
Teammate Assistance Fund

Additional Full-Time Benefits:

Medical, Dental, Vision Insurance
Mileage Reimbursement or Fleet Vehicle Program
Generous Paid Time Off + 7 Paid Holidays
Wellness Programs (Telemedicine, Diabetes Management, Joint & Spine Concierge Care)
Education Support & Tuition Assistance (ASN to BSN, BSN to MSN)
Free Continuing Education Units (CEUs)
Company-paid Life & Long-Term Disability Insurance
Voluntary Benefits (Pet, Critical Illness, Accident, LTC)

Apply Today
Step into a role where you can lead with purpose, innovate for growth, and build strong teams that change lives.

Legalese

This is a safety-sensitive position
Employee must meet minimum requirements to be eligible for benefits
Where applicable, employee must meet state specific requirements
We are proud to be an EEO employer
We maintain a drug-free workplace

Location

Gentiva Hospice

Our Company

At Gentiva, it is our privilege to offer compassionate care in the comfort of wherever our patients call home. We are a national leader in hospice care, palliative care, home health care, and advanced illness management, with nearly 600 locations and thousands of dedicated clinicians across 38 states.

Our place is by the side of those who need us - from helping people recover from illness, injury, or surgery in the comfort of their homes to guiding patients and their families through the physical, emotional, and spiritual effects of a serious illness or terminal diagnosis.

Our nationwide reach is powered by a family of trusted brands that include:

Hospice care: Gentiva Hospice, Emerald Coast Hospice Care, Heartland Hospice, Hospice Plus, New Century Hospice, Regency SouthernCare, SouthernCare Hospice Services, SouthernCare New Beacon
Palliative care: Empatia Palliative Care, Emerald Coast Palliative Care
Home health care: Heartland Home Health
Advanced illness management: Illumia Health

With corporate headquarters in Atlanta, Georgia, and providers delivering care across the U.S., we are proud to offer rewarding careers in a collaborative environment where inspiring achievements are recognized - and kindness is celebrated.

Apply

Vacancy posted 4 days ago

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