Demand Marketer

Job Description

Job Description

Please Note: This is a Utah-based hybrid position which will require some regular in-office days each week. Additionally, employment with BambooHR is contingent on passing both a background and credit check.

AI at BambooHR
At BambooHR, we're all about setting people free to do great work, and we believe AI is a powerful partner in that mission. We're leaning into intelligent tools to streamline our workflows, giving us more time for high-impact innovation. We look for curious, forward-thinking people who are ready to explore how AI can elevate their work and help us reimagine the future of HR.

Essential Job Duties

As a Paid Search Demand Marketer, you will play a key role in driving pipeline growth through high-performing paid search and digital acquisition campaigns. You'll partner closely with demand generation, marketing operations, analytics, creative, and product marketing teams to develop and optimize campaigns that generate measurable business impact. You will work closely with a senior paid search marketer to execute, optimize, and scale acquisition programs while developing deeper expertise in performance marketing strategy and operations. This role combines analytical rigor with creative experimentation, requiring someone who thrives in a fast-paced environment and is energized by performance data, testing, and continuous optimization.

The ideal candidate understands how to scale paid search acquisition efficiently while balancing lead quality, pipeline contribution, and ROI. You are comfortable owning campaigns end-to-end, proactively identifying opportunities, and translating performance insights into actionable recommendations that influence strategy and execution.

You will:

• Manage and optimize paid search campaigns across platforms including Google Ads, Microsoft Advertising, YouTube, Display, Discovery, and emerging paid channels.
• Partner closely with senior paid search team members on campaign strategy, testing initiatives, optimization opportunities, and performance analysis.
• Own day-to-day campaign execution including budget pacing, bid management, audience targeting, ad copy testing, landing page recommendations, and performance optimization.
• Analyze campaign performance and conversion data to improve lead generation, sales qualified lead (SAO) volume, pipeline contribution, and return on ad spend.
• Develop and execute structured testing strategies across creative assets, audiences, keywords, bidding models, and landing pages.
• Collaborate with marketing operations and analytics teams to improve attribution, tracking accuracy, reporting, and campaign measurement.
• Partner with creative, product marketing, and audience marketing teams to build cohesive campaigns aligned to business goals and target personas.
• Monitor industry trends, platform updates, and competitive insights to identify new growth opportunities and optimization strategies.
• Build presentations that communicate campaign performance, insights, and recommendations to stakeholders and leadership.
• Help identify scalable acquisition opportunities while maintaining efficiency and budget goals.
• Contribute to quarterly planning, forecasting, and channel strategy discussions within the broader demand generation organization.

What You Need to Get the Job Done:

• 2–4 years of experience managing B2B paid search performance marketing campaigns.
• Demonstrated success scaling paid acquisition programs while maintaining efficiency metrics such as CPA, ROAS, or pipeline ROI.
• Experience managing significant advertising budgets across Google Ads and Microsoft Advertising.
• Strong analytical skills with the ability to interpret large data sets and turn insights into actionable recommendations.
• Experience with conversion tracking, attribution, reporting, and marketing analytics tools.
• Advanced proficiency in Excel or Google Sheets, including data manipulation and reporting.
• Strong communication and collaboration skills with the ability to work cross-functionally across marketing and analytics teams.
• Ability to prioritize effectively and manage multiple campaigns and projects simultaneously.
• Comfortable operating in a fast-paced, high-growth environment with evolving priorities.
• Creative problem-solving mindset with a passion for experimentation and continuous learning.
• Bachelor's degree in Marketing, Business, Communications, Analytics, or related field, or equivalent professional experience required.
• Google Ads or related digital advertising certifications preferred.

What Will Make Us REALLY Love You:

• Experience with Salesforce, Marketo, Tableau, Looker, or similar marketing and analytics platforms.
• Experience with B2B SaaS demand generation or HR technology marketing.
• Familiarity with multi-touch attribution models and pipeline reporting.
• Strong understanding of landing page optimization and conversion rate optimization (CRO).
• Experience leveraging AI tools and marketing automation platforms to improve campaign efficiency and optimization workflows.
• Passion for staying current on digital advertising trends, automation, and AI-driven campaign strategies.

What You'll Love About Us:

• A Great Company Culture that has been recognized by multiple organizations like Inc, and Salt Lake Tribune
• Comprehensive health, life, and disability insurance
• Generous leave policies that include 4 weeks of vacation, 12 company holidays, parental leave, and volunteer time off so you can enjoy quality of life
• 401k plans with up to 6% company match
• $2000 Paid-Paid Vacation bonus
• EAP through Headspace
• Check out all our benefits that benefit you

About Us

At BambooHR, we're building something different: we're building a people intelligence platform that transforms HR and sets people free to do great work! We're a proven market leader driving innovation while building lasting success through thoughtful, sustainable growth. Here, you'll find a place that champions growth: both professional and personal, both individual and collective.

We invest in potential, giving you the space to stretch your capabilities and turn good ideas into reality while providing the safety net of a supportive, values-driven culture. Our approach combines meaningful work with meaningful lives, offering competitive benefits, professional development, and the flexibility to thrive both in and outside the office.

What sets us apart isn't just what we do, but how we do it: with openness, integrity, and a shared commitment to doing the right thing. Join us in creating HR software that makes work better for everyone, while we make work better for you.

BambooHR is committed to the full inclusion of all qualified individuals and will ensure that persons with disabilities are provided reasonable accommodations throughout the hiring process. If you would like to request accommodations, please let your recruiter know.

BambooHR is An Equal Opportunity Employer--M/F/D/V
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