Digital Marketing Specialist

Looking for a position that makes you smile?

We're seeking a Digital Marketing Specialist to join our growing team.

The Digital Marketing Specialist supports the planning, execution, and performance of digital advertising campaigns for various paid media channels to drive patient growth and brand visibility across Smile Doctors practices.

How you'll make us better:

• Conduct day-to-day performance and execution tasks for paid media channels
• Partner with current agencies to collect creatives, reporting, landing page data, and lead form information for onboarding practices
• Conduct daily monitoring of pacing and KPIs, including troubleshooting issues and identifying new opportunities
• Coordinate with the Digital Marketing Manager to establish new call tracking accounts for onboarding and rebranding practices
• Conduct keyword research and website research, ad grouping and audience targeting
• Link and maintain Google Business Profiles across all practices
• Assist the agency partner to manage Bing Ads and help to improve ongoing campaign performance metrics
• Support flash sales and promotional campaigns by coordinating assets, verifying campaign execution, and scheduling launches and pauses in Asana
• Assist with exporting data to be included in paid media performance reporting for office, practice, and region-level reviews
• Partner with the Operations and Digital teams to evaluate campaign performance and ROI
• Run ad hoc reports for the Marketing Managers
• Assist with keeping the Google Business Profiles and other local listings platforms updated
• Maintain accurate business information across listings and coordinate updates for new or departing doctors
• Assist with reconciliation and allocation of the monthly billing from Google, Meta, and Bing to individual offices
• Collaborate with internal teams to assist in matching patient leads and contracts with marketing attribution data to ensure accurate performance reporting
• Assist with the onboarding of new and rebranding practices for campaign operations, reporting, and billing

Your special skills:

• Solid problem-solving and troubleshooting skills
• Solid written and oral communication skills
• Ability to manage multiple priorities under tight deadlines

Prerequisites for success:

• High School diploma or equivalent required; Bachelor's degree in Marketing, Communications, Business, or a related field preferred
• Two (2) years of experience managing or coordinating paid media campaigns required
• Basic knowledge of Google Analytics, Google Tag Manager, and Google Business
• Basic knowledge of Google Sheets or Excel
• Basic knowledge of campaign reporting and data reconciliation

We saved the best for last.

In exchange for the dynamic contribution you'll bring to our team, we offer:

• Competitive salary
• Medical, dental, vision and life insurance
• Short and long-term disability coverage
• 401(k) plan
• 3 weeks paid time off in your first year + paid holidays
• Discounts on braces and clear aligners for you and your family members

Why Smile Doctors?

As the nation's leading Orthodontic Support Organization, Smile Doctors is shaping the future of orthodontics through strategic partnerships with top local doctors. We provide best-in-class support services so our partner orthodontists can focus on what they do best - driving extraordinary treatment outcomes and providing patients with an unmatched experience.

With hundreds of partnered practices across the nation, our synergistic approach has made us the fastest-growing organization in our industry and produced an ever-expanding need for top talent as we continue our unprecedented trajectory. To us, there's no such thing as "top of our game." We're always climbing higher - together. And as our business grows, there's plenty of room for our team to grow their careers, too.

Our dynamic support services team is comprised of world-class professionals whose diverse experiences drive innovation and development. Together, we are committed to passionately helping others achieve their best, most confident smiles.

This is the perfect opportunity to grow with an expanding organization! Apply today!

"This is a remote position"