Senior Demand Generation Specialist

The Role We're hiring a Demand Generation Strategist to own pipeline from marketing. That means building, running, and improving the programs that move prospects from first touch to sales-accepted opportunity. You'll manage paid media, email, content campaigns, and lifecycle programs — but your job isn't to run channels. It's to generate qualified pipeline. This role also sits at the intersection of marketing and AI. You'll actively use and build AI-powered workflows and tools to improve targeting, speed, and campaign output. Not as an experiment — as part of how the work gets done. You'll report to the Marketing Director and work closely with Sales, Creative, and Content. What You'll Own Pipeline contribution from marketing campaigns Full-funnel performance from first touch through opportunity creation Multi-channel demand generation programs across paid, email, content, and events AI tools and agent-based workflows that improve campaign performance and speed Lead generation and nurturing programs in HubSpot — workflows, segmentation, routing Conversion rate optimization across the funnel — visitor, lead, MQL, SAL, opportunity A/B testing across campaigns, landing pages, and emails Paid media (Google, Meta, etc) as part of a broader pipeline strategy Campaign reporting focused on pipeline, not activity Sales alignment on lead quality, follow‑up, and SAL conversion What We're Looking For Required: 4+ years in demand generation, performance marketing, or a closely related role A track record of owning pipeline targets — not just running campaigns Hands‑on experience with Google Ads and Meta Ads Proficiency in HubSpot — workflows, segmentation, reporting Strong grasp of full-funnel metrics: MQL, SAL, opportunity creation, pipeline contribution Experience translating funnel data into campaign decisions Has built or actively uses AI tools or automations in a marketing context Comfortable working directly with Sales, Creative, and Leadership Strong written communication Nice to have: Experience in B2B SaaS or healthcare technology Familiarity with senior living, long-term care, or similar regulated markets Experience with intent data, ABM platforms, or advanced HubSpot configurations #J-18808-Ljbffr ECP