Product-Led-Growth Product Manager Project Intern

Responsibilities

TikTok's Product-Led-Growth team is focused on helping businesses of all sizes succeed through TikTok's advertising platform. Our mission is to drive scalable advertiser growth by building product experiences that make it easier, faster, and more effective for customers to onboard, activate, and grow their business. As part of a global organization, the PLG team works at the intersection of product strategy, growth, data, and user experience.

As an intern, you will have the opportunity to contribute to real business problems and high-impact projects. You will gain hands‑on experience in how product‑led strategies are designed, tested, and scaled within a leading ads platform.

As a Product Manager Project Intern, you will contribute to impactful, short-term projects that give you hands‑on experience with real advertising products. You will learn how product teams identify customer problems, define solutions, work with cross‑functional partners, and measure impact in a fast‑paced global environment. This role is a strong opportunity to build practical product management skills while exploring your interest in ads, e-commerce, and AI‑powered creative products.

As a project intern, you will have the opportunity to engage in impactful short‑term projects that provide you with a glimpse of professional real-world experience. You will gain practical skills through on‑the‑job learning in a fast‑paced work environment and develop a deeper understanding of your career interests.

Responsibilities:

• Support Senior Product Managers in shaping product strategies, roadmaps, PRDs, and user stories for growth initiatives across advertiser onboarding, self‑serve activation, and SMB advertiser success on TikTok Ads Manager.
• Conduct market research, competitor analysis, customer interviews, surveys, and user behavior analysis to identify SMB advertiser pain points, product gaps, and opportunities for data‑driven personalization and AI‑assisted growth experiences.
• Partner with UX/UI Designers, Engineering, Data Science, and cross‑functional teams to design and deliver intuitive advertiser journeys, including AI-powered onboarding flows and guidance, agent‑based workflows and more that help advertisers launch and optimize campaigns more efficiently.
• Assist in defining success metrics, designing A/B tests, and analyzing funnel performance to improve advertiser acquisition, onboarding completion, activation, re‑engagement, and long‑term growth outcomes.
• Help manage the product backlog, track execution progress, and coordinate feature delivery for high‑impact PLG initiatives, ensuring timely launch, quality implementation, and clear communication across stakeholders.

Minimum Qualifications:

• Currently pursuing a Bachelor's or Master's degree in Computer Science, Engineering, Business, Economics, Data Science, or a related field, with a strong interest in product-led growth, digital advertising, and technology-driven business impact.
• Prior internship or project experience in Product Development, Strategy, Data Analytics, Growth, Consulting, or a technical/product-adjacent role is highly preferred, especially in areas related to SMB growth, self‑serve platforms, or AI-enabled product experiences.
• Strong written and verbal communication skills, with the ability to clearly synthesize insights, structure recommendations, and communicate complex product, data, or AI/LLM-related concepts to cross‑functional teams and stakeholders
• A proactive self‑starter with strong analytical thinking, intellectual curiosity, and the ability to break down ambiguous business and user problems into clear hypotheses, actionable plans, and measurable outcomes.
• Passionate about TikTok, TikTok Ads, and helping small businesses grow through intuitive, scalable, and AI-driven advertising products

Job Information

【For Pay Transparency】Compensation Description (Hourly) - Campus Intern

The hourly rate range for this position in the selected city is $35- $55.

Benefits may vary depending on the nature of employment and the country work location. Interns have day one access to health insurance, life insurance, wellbeing benefits and more. Interns also receive 10 paid holidays per year and paid sick time (56 hours if hired in first half of year, 40 if hired in second half of year). Interns who are not working 100% remote may also be eligible for housing allowance.

The Company reserves the right to modify or change these benefits programs at any time, with or without notice.

For Los Angeles County (unincorporated) Candidates:

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:

1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;

2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and

3. Exercising sound judgment.

About TikTok

TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join Us

Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.

We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.

Diversity & Inclusion

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

TikTok Accommodation

TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at