Marketing Manager

Summary This position is located in the MWR Department on CBC Gulfport. The purpose of this position is to develop, implement and administer a comprehensive marketing program, designed to enhance awareness and utilization of MWR facilities, programs and services. This position is also responsible for the planning, organizing, contracting, administering and monitoring of the MWR commercial sponsorship and advertising sales program. Responsibilities In order to qualify for this position, resumes must provide sufficient experience and/or education, knowledge, skills, and ability to perform the duties of the position. Applicant resumes are the key means for evaluating skills, knowledge, and abilities as they relate to this position therefore, applicants are encouraged to be clear and specific when describing experience. MAJOR DUTIES AND RESPONSIBLITIES: Works closely with MWR program managers to develop strategic marketing plans that effectively promote MWR facilities, programs and services with the goal of maximizing patron utilization and revenue. Evaluates the effectiveness of marketing plans, strategies and communication programs as determined by customer's response and overall success of programs. Oversees the production of graphic art material used to promote MWR events and activities. Projects include (print and digital) brochures, flyers, menus, posters, logo designs, magazine/newspaper ad designs, table tents, newsletters, business cards, and other projects as requested. Tracks and maintains a log of all marketing requests. Ensures design, composition, printing and distribution of marketing material are accomplished in compliance with branding guidelines and in a timely manner. Develops an effective communications strategy by establishing and maintaining (digital and print) information stations in high traffic locations. Ensures information stations are maintained in working Order and with up-to-date information. Performs first level managerial duties, which include directing specific task and job assignments, training, etc. Orders and maintains marketing supplies. Follows-up on purchasing requests and estimated delivery dates to ensure service breakdowns do not occur. Collects and organizes internal information and utilizes it to estimate future supply needs. Maintains fixed assets and minor property inventory and ensures that all equipment is properly maintained. Responsible for taking program and event photos and utilizing them in marketing to attract our target audience. Provides visibility and dissemination of information for all MWR programs through written communications, presentations, speeches, military messages, press releases, and other means available. Coordinates efforts with public Affairs Officer (PAO), military commands, support agencies, and regional marketing department to ensure M WR receives the widest possible coverage. Works with regional marketing department to ensure all requirements set forth are met. Meets all deadlines and timelines and participates in conference calls and training mandated by the regional marketing department. Responsible for designing, implementing, and maintaining the MWR website/app as well as other social interactive application sites. Creates graphics and other multimedia files as necessary for integration the website and other social interactive sites. Updates all electronic media, not limited to the website, social media, and digital signage system. Ensures compliance to standard operating procedures (SOPs) for social and electronic media under Navy guidelines and policies. Responsible for management of the commercial sponsorship program to include, but not limited to, matching events with potential sponsors, determining opportunities for sponsors, sponsorship and advertising solicitations, sponsorship agreement preparation, etc. Responsible for maintaining accounts, record keeping, and follow-up communications with sponsors and advertisers. Develops sponsorship proposal packages and negotiates best terms. Tracks agreements, ensuring they are reviewed by legal counsel and signed by designated authority. Works closely with the regional marketing department to develop advertising and commercial sponsorship rate sheets. Tracks sponsorship considerations and advertising placement to ensure contractual compliance. Develops after-action reports of sponsored events and proof of performance for advertising sales. Provides visibility for MWR and disseminates information by making presentations to individuals or groups regarding MWR facilities, services, programs and special events available for commercial sponsorships. Establishes and maintains liaison with existing and potential sponsors, clubs, recreation program managers, key staff personnel, commands or groups to gather information pertinent to facility programs, services and events in an effort to solicit sponsorship and participation. Requirements Conditions of Employment Qualifications Resumes must include information which demonstrates experience and knowledge, skills, and ability (KSAs) as they relate to this position. Applicants are encouraged to be clear and specific when describing their experience level and KSAs. All non-government positions identified on your resume must include complete address and to and from dates. Government positions must include pay plan, series, grade, to and from dates and address of the agency/organization. A qualified candidate must possess the following: A college degree with a course of study in Marketing, Journalism, Public Affairs or other business related field is highly desirable OR three (3) years' experience in a related field. Must have experience in marketing, journalism, or public affairs that demonstrates progressive knowledge of the communications industry and leadership capabilities with the skills associated with communications and publicizing an array of diversified programs geared to all segments of the military market. Knowledge of the organization, functions and operation of the station, higher echelon commands and their relationship to other federal activities and private industry. Ability to establish and maintain effective and cooperative relationships with other organizations, focal economy, representatives of local media, community members, and military/civil service personnel. Ability to demonstrate effective writing and oral presentation Skills including writing and editing documents and publications using a variety of marketing media methods, such as graphic arts, design, illustrations, photographs, broadcast, visual media and electronic and website media. Skilled in various computer and software programs including, Adobe Acrobat X Pro, Adobe Illustrator/Photoshop, Adobe InDesign, Microsoft Office products such as Outlook, PowerPoint, Publisher, Word and Excel. Skill in establishing, coordinating and successfully completing high visibility community relation events with patron attendance of $10,000+ Knowledge of non-appropriated åand/appropriated fund (NAF/APF) policies and procedures. You will receive credit for all qualifying experience, including volunteer and part time experience. You must clearly identify the duties and responsibilities in each position held and the total number of hours per week. Experience refers to paid and unpaid experience, including volunteer work done through National Service programs (e.g., professional, philanthropic, religious, spiritual, community, student, social). Volunteer work helps build critical competencies, knowledge, and skills and can provide valuable training and experience that translates directly to paid employment. As part of the application process, you must complete and submit an occupational questionnaire and your RESUME MUST SUPPORT AND VALIDATE YOUR ANSWERS or you may be removed from consideration. ONLY THE MOST HIGHLY QUALIFIED CANDIDATES WILL BE REFERRED. IF MANAGEMENT DOES NOT WISH TO SELECT A HIGHLY QUALIFIED CANDIDATE, THEY MAY REQUEST A REFERRAL LIST INCLUDING WELL OR QUALIFIED APPLICANTS. Please follow all instructions carefully. Errors or omissions may affect your rating and/or appointment eligibility. PLEASE READ THIS VACANCY ANNOUNCEMENT IN ITS ENTIRETY TO ENSURE ALL REQUIREMENTS ARE ADDRESSED IN YOUR APPLICATION PACKAGE. RELOCATION: NO Payment of Permanent Change of Station (PCS) is authorized, based on a determination that a PCS move is not in the Government interest KEY REQUIREMENTS/CONDITIONS OF EMPLOYMENT Males must be registered or exempt from Selective Service. Selectee must be determined suitable for federal employment. Selectee may be required to successfully complete a probationary period. Selectee is required to participate in the direct deposit pay program. Social Security Card is required. Satisfactorily complete an employment verification (E-VERIFY) check. As of May 7, 2025, The REAL ID act requires visitors to have a REAL ID or passport to access to Government Facilities. This will be a requirement for employment. A favorable background is a requirement of this position. Failure to obtain and maintain a favorable background may result in the withdrawal of the position offer or removal. NOTE: Applicants have the ability to perform an E-Verify Self Check to confirm employment eligibility at Although a Self-Check is not mandatory, it can be a useful tool for applicants to find out if there is a problem with their employment eligibility records and resolve any issues before taking a job. Education This position does not have a positive education requirement. Additional Information The Federal government offers a number of exceptional benefits to its employees. Benefits you get to enjoy while working for our TEAM include but are not limited to: Comprehensive benefits package (medical, dental, life insurance, spouse & dependent life insurance, long-term disability, retirement, and 401(k) savings plan, annual and sick leave, tuition reimbursement, etc.). Stability of Federal Civilian Service People with passion for doing work that matters Quality of Work Life Balance Some positions have special requirements- Position is a non-critical, sensitive, position requiring access to IT II system and/or access to PII. An access National Agency Check investigation (ANACI) is required via the SF 86 security form.- Required to submit a Financial Disclosure Statement, OGE-450. Executive Branch Personnel Confidential Financial Disclosure Report upon entering the position and annually, in accordance with DoD Directive 5500-7R, Joint Ethics Regulation, dated 23 March 2006.- Salary is dependent on experience and/or education.- For positions requiring travel more than twice per year, selectee may be required to obtain and maintain in good standing a Government-issued Travel Card for official government travel purposes. This announcement may be used to fill additional vacancies within 90 days of closing date. The Department of the Navy (DON) is an Equal Employment Opportunity Employer. Applicants are assured of equal consideration regardless of race, color, national origin, religion, sex, age, mental or physical disability, genetic information, reprisal, marital status, political affiliation, sexual orientation, or any other non-merit factor. This agency provides reasonable accommodations to applicants with disabilities. Applicants with disabilities who believe they may require reasonable accommodations should email their request to View email address on click.appcast.io to ensure proper consideration is given. The decision on granting reasonable accommodation will be on a case-by-case basis. This activity is a Drug-Free workplace. The use of illegal drugs by NAF employees, whether on or off duty, cannot and will not be tolerated. Federal employees have a right to a safe and secure workplace, and Sailors, their family members, and all other customers have a right to a reliable and productive Federal workforce.