Public Relations Coordinator

Public Relations Coordinator

Palm Beach Atlantic University - West Palm Beach - West Palm Beach, FL 33401

In support of the university's mission and objectives, the Public Relations Coordinator plays a key role in supporting the university's internal and external communications strategy. This position provides administrative support to the public relations team and assists with writing and communication efforts that promote the university's mission, initiatives, and brand.

Writing & Editorial Support

• Drafts news stories, blog posts, press releases, and other content for internal and external audiences.
• Assists in developing written materials for university leaders, including remarks, correspondence, and talking points.
• Edits and proofreads copy for consistency, clarity, and alignment with university messaging.
• Supports the development of institutional publications and marketing materials.

Project & Administrative Support

• Maintains editorial calendars and supports content planning in coordination within the Public Relations team.
• Assists in preparing materials for media distribution and supports coordination of media requests.
• Organizes content and logistics for interviews, media events, and communication campaigns.
• Assists with onsite media management for on-campus events, interviews, and other campus visits.
• Monitors media coverage and assists with tracking related metrics and trends.
• Assists in coordinating tasks for student writers, including proofreading submissions and tracking progress.
• Participates in cross-functional meetings, takes notes, creates action items, and collaborates with key stakeholders.

Digital & Social Media Support

• Supports scheduling and drafting of executive social media posts and institutional announcements.
• Manages the scheduling and upload of articles to the University's news webpage.
• Monitors engagement and performance on select platforms to inform content planning and providing feedback to leadership to increase overall effectiveness.
• Assists in updating the university's news webpage and ensuring content remains current and accurate.
• Other duties as assigned.

Qualifications

EDUCATION

Bachelor's degree in Public Relations, Communications, Journalism, English, Creative Writing, or related field, required.

EXPERIENCE

1+ years of work experience or internship in a communications, public relations, or writing-intensive environment, required. Experience with content creation, or editorial processes (academic or professional); familiarity with digital platforms such as WordPress, social media scheduling tools, or basic design programs like Canva; strongly preferred.

ESSENTIAL COMPETENCIES (Knowledge, Skills, and Abilities)

• Customer Service Orientation – Keeps internal and/or external key stakeholder(s), students, parents, faculty, staff and community partners in mind at all times.
• Professionalism – Displays a high level of professionalism, e.g. timeliness, reliability, communication, and work ethic.
• Christ-first Faith – Provides spiritual support to community members, including students, on their Christian faith journey.
• Adaptable/Flexibility – Ability to change or adjust to change.
• Attention to Detail – Ability to efficiently and accurately focus on a specific task or number of tasks. Reviews details with a critical eye.
• Confidentiality – Maintains the necessary confidentiality and discretion required for the position.
• Continuous Improvement – Implement or brainstorm ways to optimize a process.
• Creativity – Ability to think creatively and design creative solutions to problems.
• Effective Communication – Expresses ideas and information in a clear and concise manner both verbally and in writing to convey clear, well-articulated messaging across a wide variety of audiences.
• Establishes Trust – Gains the confidence of others by actions and words that promote being honest, forthcoming, and vulnerable.
• Problem-solving – Anticipates, evaluates, diagnoses, and resolves problems in a systematic and fact-based manner.
• Project and Time Management – Effective planning and priority setting. Ability to manage several complex projects simultaneously while working under pressure to meet deadlines.
• Teamwork & Collaboration – Creates a climate that fosters commitment to a common vision and shared values that promote cooperation and working together through trust and support of others both departmentally and cross-functionally.

ADDITIONAL REQUIREMENTS:

• Ability to work non-routine hours during certain times of the year.
• Ability to sit for prolonged periods of time.
• Ability to traverse campus and stairs.