Education Digital Content Specialist

Education Digital Content Specialist

Kentucky Educational Television, (KET) has the following full-time position opening in Lexington, Kentucky: Education Digital Content Specialist. Used by more than two million people each week, KET is Kentucky's only statewide media organization, and broadcasts into 8 states and 10 media markets, along with providing live and on-demand streaming services. In addition to offering high-quality PBS programming, KET annually produces hundreds of hours of award-winning local productions and creates nationally recognized educational resources. This is a unique opportunity to work with an outstanding, respected, and trusted public media team, and to support a wide variety of public affairs and general productions, including Kentucky's only nightly statewide news program, six locally produced series, and ongoing special programs. The individual selected for this role will produce and manage education focused digital content that increases awareness, use, and impact of KET learning resources, professional learning, products and services and translate priorities into platform-optimized digital storytelling. KET's facilities are located in beautiful "horse country" with a thriving community that offers affordable living, outstanding educational opportunities, and world class sporting events. This is an opportunity to join an excellent Education team and to become a part of and grow with one of the most respected public media organizations in the country.

Our ideal candidate will:

• Plan and deliver education-led digital content that supports KET Education initiatives and meets platform best practices.
• Create education-focused digital-first and digital-exclusive content using basic video and image production techniques for distribution across KET.org, newsletters, PBS LearningMedia, YouTube, email, social media, and other platforms.
• Package and optimize education content for distribution by selecting clips, writing titles/captions, drafting descriptions, applying metadata/SEO, and coordinating captioning/transcripts and other accessibility steps.
• Coordinate education production workflows with Production, Marketing, and Graphics to ensure brand alignment, technical quality control, alignment to platform requirements, and accuracy of information.
• Monitor and report education content performance (reach, engagement, click-throughs, conversions where applicable, etc.) and use insights to recommend adjustments to content formats, messaging, and distribution.
• Research emerging trends in digital learning content and educator engagement to maximize awareness and impact of KET services.

Successful applicants will have the following minimum qualifications, skills, and experience:

• Bachelor's degree in education, instructional design, communications, marketing, journalism, media production, or a related discipline; or an equivalent combination of education, training, and experience.
• Strong understanding of digital distribution platforms and best practices, including content packaging for websites, email, YouTube, and social media.
• Ability to professionally edit video in a timely and efficient manner; comfort with basic production workflows (shooting, logging, file organization, archiving).
• Demonstrated project management skills, including organizing multiple priorities, timelines, and stakeholders.
• Excellent writing and editing skills, with strong attention to detail and the ability to translate education concepts into clear, audience-centered messaging.
• Ability to collaborate effectively across departments while also working independently to move projects forward.
• Commitment to accuracy, accessibility, and quality control.
• Ability to lift and move up to 40 lbs. Professional dress required.
• Preferred experience: Two plus years of related professional experience creating and/or managing digital content. Experience supporting education or public service content.

Working with KET has its benefits! KET offers a creative, engaging work environment with opportunities to collaborate and advance professionally. Additionally, employees are offered paid time off, several health insurance plan selections, and retirement savings options. The salary will be based on the qualifications and experience of the selected applicant.