Marketing Design Systems Specialist

Marketing Design Systems Specialist

Chicago - Hybrid (in office 3x per week); Dallas, TX - Hybrid (3x in office/week); New York, New York, United States; Vancouver - Hybrid (3x in office/week)

About Lantern

Lantern is the specialty care platform connecting people with the best care when they need it most. By curating a Network of Excellence comprised of the nation's top specialists for surgery, cancer care, infusions and more, Lantern delivers excellent care with significant cost savings to employers and their workforces. Lantern also pairs members with a dedicated care team, including Care Advocates and nurses, for the entirety of their care journey, helping them get back to good health, back to their families and back to work. With convenient access to specialists nationwide, Lantern means quality care is within driving distance for most. Lantern is trusted by the nation's largest employers to deliver care to more than 6 million members across the country. Learn more about us at lanterncare.com.

About You:

• You use LOGIC in your decision making and understand that progress is critical to making change. You focus on the execution of your content while balancing a fast-paced environment and you take the time to celebrate both the small & big wins.
• INCLUSION is a core tenant of your personal beliefs. A diverse and inclusive environment is incredibly important to you. You understand and desire to be a part of a diverse team with different experiences and perspectives & you cherish the differences in each individual that you interact with.
• You have the GRIT, drive and ambition to tackle big problems. Big problems require big ideas and a team that supports new ideas.
• You care deeply for your customers are driven to keep HUMANITY in all decisions. Your customers aren't just the individuals using your product. They are the driving factor in your motivation to make a change.
• Integrity guides you in life. Focusing on the TRUTH vs. giving people the answers they want to hear.
• You thrive in a Team Environment. Collaboration is key in innovation and creating change.

These pillars of LIGHT are a reminder to our team that we are making a difference by providing guidance and support in navigating the often complex and confusing landscape of healthcare. We hope that through this LIGHT, individuals can find their way to the best care, resources, and support they need to get back to life.

If this sounds like you, we would love to connect to speak further about career opportunities at Lantern.

Please apply to our role & someone from our Talent Acquisition Team will reach out to help you navigate our interview process.

Marketing Design Systems Specialist

Build and operationalize scalable, modular marketing design systems that reduce one-off creative work, increase production velocity, and empower our organization with tools and templates that drive enterprise brand consistency across all customer-facing channels. This role owns the infrastructure layer of marketing creative.

Location: Hybrid | Dallas, TX, USA | Open to Hybrid in NY, DC, Chicago and Vancouver

This role is:

• Marketing systems architecture
• Conversion-informed creative systemization
• Proactive creative operations infrastructure
• Production scalability leadership
• Brand champion

This role is not:

• Product design systems
• Pure brand concepting
• Reactive templatization
• A service desk

Responsibilities:

1. Direct Mail Systems

Create and maintain modular direct mail systems that support scalable production.

• Standardize postcard, self-mailer, letter, and insert formats
• Define locked layout zones (headline, proof, CTA, compliance) and discuss variable opportunities
• Build print-ready master files with bleed and production specs
• Establish vendor handoff standards
• Reduce custom layout creation to exception-only scenarios

2. Sales Enablement Systems

Develop a PowerPoint master system that supports enterprise growth.

• Component-based slide architecture
• Modular data visualization system
• Case study kit templates
• One-pager template kits
• Eliminate custom deck builds unless strategic

3. Landing Page Component Library

In partnership with demand generation and events teams:

• Build reusable conversion-optimized components
• Define layout rules and mobile-first guardrails
• Create documentation enabling this team to self-assemble pages
• Maintain alignment with performance data

4. Social Creative System

• Standardized paid and organic templates
• Repeatable ad variants
• Grid, typography, and motion systems and guardrails

5. Email Systems (Collaborative Ownership)

Work closely with internal teams to:

• Modularize ESP-native block systems (headers, content, CTAs, footers, legal variants)
• Define archetype templates (promo, nurture, newsletter, announcement)
• Create QA and performance checklist for campaigns
• Reduce one-off builds and drive scalability and performance optimization

6. Design System Governance & Creative Operations

• Maintain centralized Figma libraries and token governance
• Implement and own version control and release documentation
• Sunset outdated templates
• Provide internal training and enablement for template usage
• Conduct quality assurance on freelance and vendor outputs
• Continuously refine systems based on performance and operational feedback

Requirements:

• Familiarity with creative automation platforms (e.g., Bynder, Canva Enterprise, Aprimo, Figma variables & Dev Mode, templating engines, variable data merge tools)
• Advanced Figma systems architecture (tokens, variants, auto layout, scalable libraries, file governance)
• Strong grasp of CTA hierarchy and conversion psychology
• Advanced Adobe InDesign for print systems
• Fluency in direct mail production standards (bleeds, folds, USPS requirements, variable data)
• Deep understanding of ESP-native design constraints and modular block systems
• Working knowledge of HTML/CSS structure
• Advanced PowerPoint slide engineering

Strong Candidates will have experience in:

• Designing and operationalizing scalable marketing systems across multiple channels
• Socialize these systems to gain adoption and drive scaling success
• Translating conversion strategy into modular creative frameworks
• Building enterprise-ready template ecosystems (email, direct mail, social media, landing pages, sales enablement decks and one pagers)
• Reducing custom production work through system architecture
• Influencing stakeholders to adopt structured creative processes
• Implementing governance and QA frameworks

Benefits:

• Medical Insurance
• Dental Insurance
• Vision Insurance
• Short & Long Term Disability
• Life Insurance
• 401k with company match
• Paid Time Off
• Paid Parental Leave

Lantern does not discriminate on the basis of race, sex, color, religion, age, national origin, marital status, disability, veteran status, genetic information, sexual orientation, gender identity or any other reason prohibited by law in provision of employment opportunities and benefits.