Marketing Manager (AI-Forward) (Nashville Metropolitan Area)

*Must be local to Nashville- Not a remote job*

*Please do not contact the office directly regarding this position — all inquiries should go through the application process above.*

Are you a marketer who uses AI to know exactly what's working, what isn't, and where every dollar and lead is coming from? Do you want your ideas to directly shape a growing firm's reputation? If yes, we've got the perfect role for you.

We're Beasley Law Criminal Defense Attorneys, a leading criminal defense firm in Nashville known for our commitment to justice and our innovative approach to client advocacy. As we grow, we're looking for a Marketing Manager who uses AI to run a smarter, data-driven marketing operation, from content and campaigns to tracking and reporting. This is a hybrid, Nashville-based role with a clear path to Director of Marketing as our marketing function scales.

Your Mission

• AI-Driven Tracking and Attribution: Use AI tools to track every lead from first touch to signed client, connecting data across our website, ads, call tracking (CallRail), and CRM (Lawmatics) so we know which channels actually produce cases.
• Reporting and Dashboards: Build and maintain marketing dashboards and use AI to turn the numbers into clear, regular reports for firm leadership: cost per lead, cost per case, ROI by channel, and trends over time.
• Spend and Campaign Optimization: Use AI to monitor paid campaigns, flag underperforming spend, test creative, and shift budget toward what's working.
• Workflow Automation: Build AI-assisted automations (Zapier and similar) that keep marketing data clean, connected, and up to date without manual entry.
• AI Search Visibility: Grow our presence in both traditional search and AI-driven search (Google AI Overviews, ChatGPT, Perplexity), and track how we show up.
• Content and Video: Produce long-form YouTube videos and social content for YouTube, TikTok, Facebook, and Instagram, using AI to work faster and measure what resonates.
• Vendor Accountability: Manage marketing vendors and use data to hold them accountable for results.
• Responsible AI Use: Ensure AI-assisted work is accurate, attorney-reviewed where needed, and compliant with legal advertising rules.

What's in It for You

• Be a Game Changer: Build the marketing engine behind a firm that's scaling, with a clear growth path to Director of Marketing.
• Freedom to Experiment: Test new AI tools and workflows. If it works, we'll build on it.
• Resources to Succeed: Equipment, AI tools and subscriptions, and support to execute at a high level.
• Supportive Environment: Work at a firm passionate about helping people through some of the hardest moments of their lives.
• Compensation: $65,000–$85,000 salary.
• Benefits: QSEHRA, 401(k), life insurance, long-term disability, PTO, and paid holidays.

Requirements

• Demonstrated, hands-on experience using AI tools (e.g., ChatGPT, Claude, AI analytics and reporting tools) to analyze data, build reports, and improve marketing decisions, with examples you can show.
• Experience setting up lead tracking and attribution across ads, calls, web forms, and a CRM.
• Experience building dashboards and automations (Zapier, Looker Studio, or similar).
• Working knowledge of paid advertising, SEO, and how AI is changing search.
• Comfort owning the numbers: you know your cost per lead without having to go look it up.
• Video and content production experience.
• Sound judgment about where AI helps and where human review is essential.
• Legal or professional services marketing experience a plus.

How to Apply

Send your resume, cover letter, and portfolio link to [insert application email]. In your cover letter, tell us how you've used AI to track or report on marketing performance: what tools you used, what you measured, and what decision it led to.

Join us at Beasley Law Criminal Defense Attorneys, where your strategy, creativity, and command of AI can make a real difference in people's lives and help shape the future of our firm.

Beasley Law Criminal Defense Attorneys | 818 Woodland St, Suite 100, Nashville, TN 37206 | View phone number on apply.placed-app.com