Regional Sales Manager - Natural Colors

We are seeking a highly motivated and results-driven Natural Colors Sales Manager to drive business growth and expand our presence in the food and beverage ingredients market.

The ideal candidate will have strong B2B sales experience within the ingredients industry, with specific expertise in natural colors, food applications, and technical solution selling.

Any additional information you require for this job can be found in the below text Make sure to read thoroughly, then apply.

This role will focus on identifying new business opportunities, developing strategic customer relationships, and delivering innovative natural color solutions that meet customers' technical, commercial, and regulatory requirements.

KEY RESPONSIBILITIES

Business Development & Sales Growth

• Develop and execute sales strategies to expand market share and drive revenue growth within the natural colors segment.
• Identify, prospect, and acquire new B2B customers, including food and beverage manufacturers, brands, and ingredient distributors.
• Manage the full sales cycle, from lead generation and technical presentations to negotiations and contract closure.
• Build and maintain a strong sales pipeline, ensuring consistent progress toward revenue and profitability targets.
• Identify cross-selling opportunities across the company's broader ingredient portfolio.

Key Account Management & Customer Relationships

• Develop and maintain long-term relationships with key accounts, R&D teams, procurement departments, and senior decision-makers.
• Understand customer needs, product development objectives, and formulation challenges to propose tailored ingredient solutions.
• Lead commercial negotiations, pricing discussions, and annual business reviews.
• Ensure high levels of customer satisfaction while identifying opportunities to expand existing accounts.

Technical Sales & Market Expertise

• Serve as a knowledgeable commercial resource on natural colors, their functionality, applications, and performance.
• Collaborate closely with R&D, Application Technology, Product Management, and Regulatory teams to develop customer-specific solutions.
• Support customers throughout product development, sampling, formulation trials, and commercialization.
• Understand key technical considerations, including color stability, pH sensitivity, heat processing, shelf life, and application compatibility.
• Monitor industry trends, competitor activities, regulatory developments, and emerging opportunities in natural food coloring.

Sales Performance & Strategic Planning

• Develop annual sales plans, forecasts, and account growth strategies.
• Track sales performance, pipeline development, customer activity, and commercial KPIs.
• Maintain accurate CRM records and provide regular sales forecasts and market intelligence.
• Represent the company at industry trade shows, customer meetings, and networking events.

QUALIFICATIONS AND EXPERIENCE

• Bachelor's degree in Business, Food Science, Chemistry, or a related field.
• Minimum 5 years of B2B sales experience in the food and beverage ingredients industry.
• Proven commercial experience selling natural colors, food colors, or closely related specialty food ingredients
• Established relationships with food and beverage manufacturers, R&D professionals, and purchasing decision-makers.
• Demonstrated success in new business development, strategic account management, and achieving sales targets.
• Strong understanding of technical ingredient sales and customer product development processes.
• Excellent negotiation, communication, presentation, and relationship-building skills.
• Ability to work independently, manage multiple accounts, and collaborate with cross-functional teams.
• Willingness to travel for customer visits, trade shows, and business development activities.

Preferred

• Direct experience with natural color solutions derived from fruits, vegetables, botanicals, and other natural sources.
• Knowledge of coloring foods, clean-label trends, and synthetic-to-natural color conversion.
• Experience selling into beverage, confectionery, dairy, bakery, or other food applications.
• Familiarity with FDA requirements and relevant food color regulations. xhyhwjd
• Experience working with multinational food and beverage manufacturers and strategic accounts.