Paid Media Strategist (Google Ads & Facebook Ads) Hybrid

Our Mission 

We employ team members who push themselves, and their peers to be better every day. Our management team is here to invest in our team's growth. Everyone is equal and is in an impact role. We are an organization of surplus, where employees have unlimited potential to learn, earn and grow. By putting our team first, our clients will succeed. 

Our Values

• Employees > Clients (if we have to choose)
• Be who you are. 
  • The best organizations have a diversity of personalities, perspectives and experience 
• Communicate directly and openly. Give our team (and management) the chance to make things better 
• Aim to get better at the hard and soft skills required for the job
• Make progress every day
• Every person on the team is important and has an impact on our success 
• Be an organization of surplus, not scarcity 
• Create real relationships with your peers and clients 
• Achieving balance creates harmony
• Leadership has a special role, but we all have a responsibility to contribute positively to culture
• Work hard, play hard 

Our Culture

We put our team first, helping them grow personally and professionally, while making sure they are always set up for success. We're thankful our team chooses to spend the majority of their week making Four15 Digital successful and in return we strive to make sure they know how appreciated they are while giving them the flexibility and autonomy they need.

Here's what we are looking for in this job

The Paid Media Account Manager is a full-time position responsible for the day-to-day management of our client's paid marketing initiatives. This includes Google Ads campaigns (including Search, Shopping, Display and YouTube campaigns), Bing Ads, Facebook as well as a secondary focus on AdRoll, LinkedIn and similar platforms. 

Responsibilities:

Client Communication and Team Management

• The Account Manager is expected to ‘own' client communication, including email, face-to-face, and video conference meetings. They will present deliverables, campaign strategies, and tactics on a recurring basis
• If available, the Search Manager will direct and lead all search optimization managers assigned to client account(s)

Strategy and Implementation

• Understand the client's product and their marketing objectives and goals. 
• Develop SEM growth plans in conjunction with the rest of the Four15 Digital senior team.
• Follow established Four15 Digital search process framework 
• Work closely with other internal and external departments to develop fully integrated search campaigns 

Account Management and Reporting

• The Paid Search Manager will be required to ‘own' all aspects of their clients' accounts
• Establish and update budgets caps and ensure accounts are pacing properly
• Create and execute against the ‘optimization calendar', which includes negative search term optimization, ad testing, keyword expansion, etc.
• Present ideas for future marketing expansion or optimization 
• Monitor, track and evaluate campaign performance analytics, based on client KPI targets and baselines 
• Create monthly client reports, verify data accuracy, provide analysis and keep clients updated on the status of their accounts 
• Create campaign insights for quarterly business reviews 

SEM and General Advertising Knowledge 

• Stay current on industry trends and best practices,
• Think creatively and develop tools and innovative tactics to improve efficiencies
• Aid in creation of new business presentations 
• Work with, and in some cases direct, a team of cross-channel marketers.

Skills/Experience Required:

• 3+ plus years of paid campaign management experience required
• Bachelor's Degree (Math or Linguistic discipline preferred)
• Experience with Google Analytics
• Extensive experience with Google AdWords Editor and Bing Ads Editor
• Knowledge of all PPC metrics and definitions
• Technical and analytical mindset
• High proficiency with Microsoft Excel, Word and PowerPoint (in addition to Google Drive Stack)
• Google Certification (Fundamentals), Analytics and Advanced Certification is a plus
• Excellent attention to detail and the ability to effectively multi-task
• Excellent written communication and interpersonal skills

Skills/Experience preferred:

• Experience with Bid Management tools such as Marin or QuanticMind
• Experience with 3rd party tracking
• SEO, Display and Affiliate Management experience is a plus (hands-on experience and/or exposure to)
• Multi-lingual is a plus

Benefits and Perks

We recognize the value of a job well done, but we know you've gotta have time to leave work behind and cut loose with great people.

• Better than Competitive compensation plans to increase your salary + bonus opportunities
• 401K match
• PTO that helps support work-life balance
• Paid holidays
• Medical Benefits
  • Health
  • Dental
  • Vision
• Hybrid work schedule - 3 days in office / 2 days work remotely
• Milestone celebrations for you and your team
• Health & Fitness challenges
• Celebrate “4/15 Day” each and every year!
• Company-sponsored lunches
• Quarterly team bonding events (including off-sites and volunteer opportunities)
• Summer Friday's
• Unlimited career potential

We'd love to have you apply! We're committed to growing our team each and every day. Check out our website for more information on our mission, core values, and to get a general sense of how life at Four15 Digital would be!