Paid Ads and Media Specialist

The Wagyu Shop is a premium direct-to-consumer food brand specializing in authentic Japanese A5 Wagyu, American Wagyu, premium seafood, caviar, and luxury gifting experiences. We are looking for a results-driven digital marketer who can own customer acquisition, retention, and brand growth across multiple channels.

Position Overview

The Digital Marketing Associate will be responsible for driving online revenue growth through paid advertising, email and SMS marketing, and social media. This role requires both strategic thinking and hands-on execution, with a strong focus on performance marketing.

Responsibilities

Paid Media Management

Own and manage all paid advertising channels, including:

• Meta (Facebook & Instagram)
• Google Ads
• Microsoft/Bing Ads
• Retargeting campaigns
• Develop acquisition, remarketing, and retention strategies.
• Monitor campaign performance and optimize toward ROAS, CPA, MER, and customer lifetime value.
• Manage advertising budgets and provide regular performance reporting.

Email & SMS Marketing

• Build and manage Klaviyo email marketing campaigns and automated flows.
• Create and build the following: 
• Welcome series
• Abandoned cart flows
• Browse abandonment
• Post-purchase sequences
• Win-back campaigns
• VIP and loyalty campaigns
• Manage SMS campaigns and customer segmentation. 
• Continuously test messaging, offers, and creative to improve performance.

SEO & AI Search Visibility

• Own SEO strategy to grow organic traffic and revenue.
• Optimize product, collection, and content pages for search performance.
• Conduct keyword research and identify new growth opportunities.
• Monitor site health, indexing, page speed, and technical SEO.
• Create and optimize content that improves visibility in Google and AI-powered search platforms.
• Stay ahead of changes in search, AI discovery, and emerging customer acquisition channels.
• Track rankings, organic traffic, and revenue from search channels.
• Build partnerships and backlink opportunities to strengthen domain authority.

Organic Social Media

• Develop and execute content calendars across social platforms.
• Create engaging content that highlights products, recipes, customer experiences, and brand storytelling.
• Grow audience engagement and community participation.
• Monitor trends and identify opportunities to increase organic reach.

Influencer & Partnership Marketing

• Identify, recruit, and manage influencer relationships.
• Coordinate gifting and partnership campaigns.
• Develop strategic partnerships with chefs, creators, athletes, brands, and affiliates.
• Track partnership performance and ROI.

Analytics & Reporting

• Analyze performance across all marketing channels.
• Track KPIs including revenue, ROAS, CAC, conversion rate, email performance, and customer retention.
• Present actionable insights and recommendations.
• Use data to guide marketing strategy and budget allocation.

Qualifications

Required

• 3+ years of experience managing digital marketing campaigns.
• Hands-on experience with Meta Ads Manager and Google Ads.
• Experience building and managing Klaviyo email and SMS campaigns.
• Strong understanding of customer acquisition and retention strategies.
• Ability to analyze performance data and make optimization recommendations.
• Excellent communication and project management skills.
• Self-starter mentality with strong attention to detail.

Preferred

• Shopify experience.
• Experience with food, beverage, luxury, or eCommerce brands.
• Familiarity with influencer and affiliate marketing platforms.
• Basic graphic design or creative production experience.

The Wagyu shop is an equal opportunity employer.