Director Marketing Intelligence

Director Of Marketing Intelligence

UTHealth Houston's Marketing and Communications department is seeking a Director of Marketing Intelligence. This employee will lead the development and execution of a modern marketing intelligence capability that enables data-driven, innovative, and strategic decision-making across UTHealth Houston. This role blends advanced analytics, marketing intelligence, digital insights, and emerging technologies, including artificial intelligence, to guide marketing strategy, optimize performance, and enhance audience engagement across academic, research, and clinical missions. The Director serves as a trusted strategic partner to institutional and marketing leadership, translating complex data into actionable insights that advance organizational priorities. This is a chance to be a builder and to help modernize and expand the institution's marketing. It is a chance to innovate and bring something new and critical to UTHealth Houston. You will work a hybrid schedule at our University Center Tower location. This role is eligible for all director-level benefits.

What we do here changes the world. UTHealth Houston is Texas's resource for healthcare education, innovation, scientific discovery, and excellence in patient care. That's where you come in.

Once you join us, you won't want to leave. It's because we reward our team for the excellent service they provide. Our total rewards package includes the benefits you'd expect from a top healthcare organization (benefits, insurance, etc.), plus:

• 100% paid medical premiums for our full-time employees
• Generous time off (holidays, preventative leave day, both vacation and sick time – all of which equate to around 37-38 days per year)
• The longer you stay, the more vacation you'll accrue!
• Longevity Pay (Monthly payments after two years of service)
• Build your future with our awesome retirement/pension plan!

We take care of our employees! As a world-renowned institution, our employees' well-being is important to us. We offer work/life services such as...

• Free financial and legal counseling
• Free mental health counseling services
• Gym membership discounts and access to wellness programs
• Other employee discounts, including entertainment, car rentals, cell phones, etc.
• Resources for child and elder care
• Plus many more!

Position Key Accountabilities:

• Leads the development and execution of an enterprise marketing intelligence strategy that enables data-driven institutional decision-making.
• Establishes and governs enterprise marketing KPIs, measurement frameworks, attribution models, and performance standards to demonstrate impact and ROI.
• Develops executive-ready dashboards, reports, and insights that inform strategy, optimize performance, and identify trends, risks, and growth opportunities.
• Analyzes marketing, campaign, and audience data across the digital ecosystem (web, campaigns, search, and social) to improve engagement, conversion, and outcomes.
• Partners with clinical and university marketing leaders to generate insights supporting patient acquisition, service line growth, brand awareness, and student recruitment, using privacy-first data practices.
• Identifies, evaluates, and pilots artificial intelligence and advanced analytics solutions that enhance marketing intelligence, experimentation, and decision-making.
• Collaborates with marketing, digital, IT, and compliance teams to ensure responsible, ethical, and effective use of data and AI.
• Builds and leads a high-performing marketing intelligence team and center of excellence, promoting data literacy through training, tools, and best-practice playbooks.
• Manages Human Resources activities for direct reports in regard to: recruiting and selection; hiring and termination, training, development, mentoring, counseling, performance evaluations, and salary planning.
• Responsible for the design, execution, and effectiveness of a system of internal controls which provides reasonable assurance that operations are effective and efficient, assets are safeguarded, and financial information is reliable and compliant with applicable laws, regulations, policies, and procedures.
• Performs other duties as assigned.

Certification/Skills:

• Advanced understanding of marketing intelligence, analytics, and performance measurement frameworks.
• Strong knowledge of digital marketing ecosystems, analytics platforms, BI tools, and data architectures.
• Experience applying artificial intelligence or machine learning tools to marketing analytics or audience insights.
• Ability to translate complex analytics into clear, executive-ready insights and recommendations.
• Strong data storytelling, visualization, and executive communication skills.
• Strategic thinking with the ability to connect data insights to institutional goals and outcomes.
• Systems-thinking mindset across platforms, campaigns, channels, and audience journeys.
• Demonstrated ability to collaborate across marketing, communications, digital, IT, and clinical teams.
• Experience operating effectively in complex, matrixed, or highly regulated environments.
• Work may involve handling biohazardous, chemical, and radiological materials, as well as operating associated equipment. Required safety training and appropriate engineering and administrative controls including the use of personal protective equipment must be followed.
• AI, analytics, or data-related certification preferred

Minimum Education:

Bachelor's Degree in marketing, analytics, business, communications, data science, or a related field required

Minimum Experience:

7 years of progressive experience in marketing analytics, marketing intelligence, digital strategy, data intelligence, or marketing technology, including experience translating complex data into strategic insights and leading or influencing teams and initiatives required

Physical Requirements:

Exerts up to 20 pounds of force occasionally and/or up to 10 pounds frequently and/or a negligible amount constantly to move objects.

Security Sensitive:

This position is a security-sensitive position pursuant to Texas Education Code §51.215 and Texas Government Code §411.094. To the extent that a position requires the holder to research, work on, or have access to critical infrastructure as defined in Texas Business and Commerce Code §117.001(2), the ability to maintain the security or integrity of the infrastructure is a minimum qualification to be hired for and to continue to be employed in that position. Personnel in such positions, and similarly situated state contractors, will be routinely reviewed to determine whether things such as criminal history or continuous connections to the government or political apparatus of a foreign adversary might prevent the applicant, employee, or contractor from being able to maintain the security or integrity of the infrastructure. A foreign adversary is a nation listed in 15 C.F.R. §791.4.

Residency Requirement:

Employees must permanently reside and work in the State of Texas.