Senior Manager, Integrated Marketing [Remote]

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Senior Manager, Integrated Marketing based in United States.

This role sits at the center of brand growth and performance marketing, driving a fully integrated strategy that connects storytelling, demand generation, and revenue impact across multiple channels. You will own the end-to-end marketing engine spanning content, social, paid media, PR, influencer, and ecommerce initiatives, ensuring every touchpoint works together to accelerate both brand awareness and conversion. The position requires a balance of strategic leadership and hands-on execution, with accountability for both top-of-funnel visibility and downstream pipeline performance. You will lead cross-functional alignment across Sales, Product, Education, and external partners to ensure cohesive messaging and campaign execution. In this role, you will shape how the brand shows up across digital ecosystems while directly influencing lead quality, customer acquisition, and revenue outcomes. It is a high-impact, fast-moving environment where data-driven decision-making and creative storytelling go hand in hand. You will also manage a small hybrid team while building scalable systems that improve marketing efficiency and performance.

Accountabilities:

• Develop and execute a comprehensive integrated marketing strategy spanning brand, content, social, PR, influencer, paid media, and ecommerce channels.
• Translate business objectives into coordinated campaign strategies that drive awareness, engagement, lead generation, and revenue performance.
• Own brand messaging architecture, positioning, and storytelling to ensure consistency across all marketing and communication channels.
• Lead content strategy and editorial planning across web, email, social media, campaigns, and events for both B2B and B2C audiences.
• Manage social media strategy and execution, including content calendars, engagement optimization, and performance growth across major platforms.
• Oversee PR and influencer programs, ensuring strong earned media presence and strategic brand amplification.
• Drive paid media strategy across search, social, and programmatic channels, optimizing performance and return on ad spend.
• Own funnel performance, including MQL generation, lead quality, lifecycle flow, and reporting in collaboration with Sales teams.
• Lead ecommerce growth strategy, including promotions, onsite optimization, and revenue tracking.
• Manage and develop a small hybrid team and external partners, ensuring alignment, execution quality, and operational efficiency.
• Build dashboards and reporting frameworks to measure marketing effectiveness, attribution, and business impact.

Requirements:

• 5–7+ years of experience in integrated marketing, digital marketing, brand strategy, or content-driven growth roles.
• Proven track record of leading multi-channel marketing campaigns with measurable impact on business growth.
• Strong expertise in content strategy, storytelling, and brand messaging across digital ecosystems.
• Experience managing paid media, social media, PR, influencer marketing, and ecommerce initiatives.
• Strong understanding of performance marketing metrics, attribution models, and funnel optimization.
• Excellent communication and storytelling skills, with the ability to adapt messaging for different audiences and channels.
• Experience managing cross-functional stakeholders including Sales, Product, and external agency partners.
• Highly organized, detail-oriented, and comfortable managing multiple concurrent priorities in a fast-paced environment.
• Familiarity with marketing tools such as CMS platforms, CRM systems (e.g., HubSpot), analytics dashboards, and project management tools.
• Experience in skincare, beauty, wellness, or consumer health industries strongly preferred.
• Strong leadership mindset with the ability to manage and develop small teams and external contributors.
• Comfortable using data and AI tools to optimize workflows, content creation, and marketing performance.

Benefits:

• Competitive salary and comprehensive benefits package.
• Full healthcare coverage including medical, dental, vision, FSAs, and HSAs.
• Life insurance (Basic Life/AD&D) and long-term disability coverage at no cost.
• 401(k) retirement plan with employer match.
• Flexible and dynamic work environment within a fast-growing consumer health and aesthetics brand.
• Opportunity to shape a high-visibility integrated marketing function with direct business impact.
• Employee wellness perks, including product-related benefits.
• Collaborative, high-performance culture focused on innovation, speed, and measurable results.

How Jobgether works:

We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team.

We appreciate your interest and wish you the best!

Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time.

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We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.