Director, Partner Marketing

Director, Partner Marketing

At Boundless Learning we are empowering our customers to deliver exceptional experiences that expand opportunities for learners around the world. We put learner success at the heart of everything we do, empowering our partners to deliver personalized, learner-centric experiences that boost access and create economic mobility. At Boundless Learning you'll have the opportunity to collaborate with passionate, diverse teams, where your ideas are valued, and your expertise is respected. Join us on this meaningful journey towards transforming education and making a lasting difference in the lives of learners worldwide.

The Director, Partner Marketing is responsible for developing and executing comprehensive marketing plans that drive enrollment growth for a portfolio of academic partners and programs. This role leads a small execution team to deliver integrated, high-performing campaigns across paid and organic channels. The position serves as the day-to-day marketing lead for assigned partners, coordinating closely with Partner Success, Acquisition & Retention, and cross-functional teams to ensure alignment, performance, and exceptional partner experience.

Key Responsibilities

Partner & Program Strategy

• Develop annual and quarterly partner- and program-level marketing plans aligned to partner goals, learner demand, and revenue targets.
• Translate strategic priorities into actionable campaigns, messaging, content, and channel mix recommendations.
• Represent marketing strategy in partner meetings, providing insights, performance readouts, and recommendations.
• Support market research, competitor analysis, and segmentation work to inform program positioning and demand planning.

Campaign Leadership & Execution

• Lead the development, execution, and optimization of integrated paid and organic marketing campaigns across search, social, display, web, email, and content.
• Ensure campaigns are on-brand, audience-aligned for each partner's program needs.
• Collaborate with internal teams on creative briefs, website updates, landing pages, and CRM workflows.

Performance Management

• Monitor campaign and funnel performance through dashboards and reporting tools.
• Track and report KPIs including volume, conversion rates, cost, and ROI.
• Implement continuous testing and optimization to maximize performance throughout the year.

Team Leadership & Budget Management

• Lead and mentor a growing team, setting clear priorities and fostering accountability and development.
• Manage marketing budgets for the assigned portfolio, ensuring effective allocation and monthly pacing.
• Oversee workload planning, timelines, and adherence to campaign and content production processes.

Cross-Functional Collaboration

• Partner closely with Brand, Partner, Enrollment, Retention, CX, and Technology teams to ensure alignment and integrated execution, including scaling across the full portfolio.
• Liaise with partners as needed, maintaining clear communication on strategy, expectations, and performance.

Required Qualifications

• 6–10 years of marketing experience, with demonstrated success in digital, campaign, or partner or account-based marketing.
• Experience in higher education, online learning, or performance-driven marketing preferred.
• Strong understanding of paid and organic channels, creative development, and content strategy.
• Proficiency with marketing analytics tools, dashboards, and KPI-driven performance management.
• Excellent communication and relationship management skills, including comfort presenting to partners and stakeholders.
• Experience leading teams and managing budgets.

Additional Requirements

• This position is based full-time in one of our Boundless Learning offices (Chandler, AZ or Orlando, FL)
• This role requires occasional travel, depending on project and business requirements.