Workplace Solutions, Product Marketing Manager, Vice President

About J.P. Morgan Workplace Solutions

J.P. Morgan Workplace Solutions is a global leader in equity compensation management, offering a premier cloud-based platform for share plan management. We serve over 2,000 corporate clients, from start-ups to multinational corporations, managing nearly $300 billion in assets for over a million employee participants worldwide. Our dedicated global team of over 1,000 professionals is at the forefront of transforming equity compensation worldwide.

Job Summary

We are seeking an experienced and strategic Vice President, Product Marketing Manager to join our marketing team.

At its core, this role is responsible for translating product capability into a sharp market proposition, ensuring the organization is clear on who each product is for, what problem it solves, and how it should be positioned so that clients and sales teams understand its value.

As the primary link between the product organization and the market, you will own the product narrative, define positioning and messaging frameworks, lead go-to-market planning for new products and capabilities, and act as the voice of the market inside the product organization. Your work will ensure that our clients are at the heart of everything we do, and that our sales and marketing teams are equipped with a clear, compelling, and consistent articulation of our value.

You will work closely with cross-functional teams including product, sales, demand generation, digital, and content to ensure our products are effectively positioned in the market and meet the needs of our customers.

Job Responsibilities

• Product Positioning & Messaging Own the development of clear and compelling product positioning and messaging that differentiates our solutions in the market. Define and maintain the messaging framework - the structured narrative architecture that underpins all downstream materials across sales collateral, website, campaigns, and client communications. Ensure the product is described in terms of client value rather than technical features, and that messaging is consistent across all channels.
• Go-to-Market Strategy & Product Launches Lead the development and execution of go-to-market strategies for new products, features, and services across regions. Define the launch narrative, coordinate cross-functional delivery with digital, demand generation, and content teams, and ensure new capabilities are effectively introduced to the market with clear positioning and sales readiness.
• Market Research & Competitive Intelligence Conduct thorough and ongoing market research to identify customer needs, industry trends, and the competitive landscape. Own competitive intelligence - understanding how competitors position their solutions, where we win and lose, and how to sharpen our differentiation accordingly. Use insights to inform product positioning, messaging, and go-to-market strategy, ensuring our solutions meet market demands.
• Sales Enablement Own the sales enablement strategy for product marketing, ensuring sales teams are equipped with the training, tools, messaging, and resources they need to effectively communicate the value of our solutions to prospects and customers. Keep the RFP and Sales Enablement team informed of product updates, positioning changes, and competitive developments.
• Voice of the Market Act as the voice of the market inside the product organisation. Bring back structured insights on client needs, competitive positioning, win/loss feedback from sales, and adoption patterns to inform future product development priorities. Liaise with teams across Workplace Solutions to ensure the market perspective is represented in product roadmap decisions.
• Content Strategy & Management Define the content strategy for product marketing materials, working with content writers and creative designers to produce and maintain a library of marketing assets including product brochures, case studies, whitepapers, videos, and presentations. Ensure all content is built on the approved messaging framework and accurately reflects product positioning.
• Campaign Planning & Execution Partner with demand generation teams to ensure integrated marketing campaigns - including digital marketing, events, and webinars - are built on the right product positioning and messaging. Provide the strategic product narrative that underpins campaign activity, ensuring alignment between product marketing and demand generation efforts.

Required Qualifications, Skills and Capabilities:

• Bachelor's degree in marketing, business, or a related field.
• 7-10 years of experience in product marketing with demonstrable ownership of product positioning and go-to-market strategy.
• Strong analytical and research skills, with the ability to translate data into actionable insights.
• Excellent written and verbal communication skills, with the ability to simplify technical information for a broader audience.
• Experience developing messaging frameworks and product positioning for technology products or platforms.
• Ability to work collaboratively in a fast-paced, cross-functional team environment.
• Proficiency in marketing automation tools and CRM systems is a plus.
• A proactive and self-motivated approach to work, with strong attention to detail.

Preferred Qualifications, Skills and Capabilities:

• 7-10 years of experience in product marketing in a B2B technology environment

JPMorganChase, one of the oldest financial institutions, offers innovative financial solutions to millions of consumers, small businesses and many of the world's most prominent corporate, institutional and government clients under the J.P. Morgan and Chase brands. Our history spans over 200 years and today we are a leader in investment banking, consumer and small business banking, commercial banking, financial transaction processing and asset management.


We offer a competitive total rewards package including base salary determined based on the role, experience, skill set and location. Those in eligible roles may receive commission-based pay and/or discretionary incentive compensation, paid in the form of cash and/or forfeitable equity, awarded in recognition of individual achievements and contributions. We also offer a range of benefits and programs to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more. Additional details about total compensation and benefits will be provided during the hiring process.


We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. We also make reasonable accommodations for applicants' and employees' religious practices and beliefs, as well as mental health or physical disability needs. Visit our FAQs for more information about requesting an accommodation.


JPMorgan Chase & Co. is an Equal Opportunity Employer, including Disability/Veterans

Base Pay/Salary
New York,NY $133,000.00 - $190,000.00 / year