Global Solutions Product Marketing Manager, Pangle (NA GTM)

Global Solutions Product Marketing Manager, Pangle (NA GTM)

Location: New York

Employment Type: Regular

Job Code: A139884A

Responsibilities

TikTok Pangle is TikTok's exclusive Ad Network, currently available in nearly 50 markets. TikTok Pangle empowers advertisers to extend their reach beyond TikTok by accessing top local publishers through trusted, intelligent and performance-driven advertising solutions. TikTok Pangle has established an industry-leading Ad Network in 20+ emerging markets, with proven success in Asia Pacific, the Middle East, and Latin America. The Pangle Product Strategy & Operations (PSO) team is part of the Global Monetization Product & Technology (GMPT) organization and has a strong advertiser focus and a dedication to technical excellence. We work with advertisers from all verticals, regional business teams, TikTok product pillar counterparts, and Pangle headquarters product and tech teams, aiming to deliver highly efficient advertising solutions to drive TikTok for Business performance ads revenue growth.

Responsibilities:

• Own and evolve TikTok Pangle's go-to-market strategy in North America, including positioning, messaging, competitive differentiation, and value propositions. Translate complex product capabilities (e.g., Brand Safety, Custom Traffic Packages, SIA) into clear, market-relevant narratives that resonate with advertisers and partners.
• Plan and execute end-to-end GTM programs for key product and solution launches at a global scale, with a strong focus on accelerating adoption and revenue impact in North America. Partner closely with HQ product and vertical solution teams to ensure successful localization and rollout.
• Create compelling, audience-centric content (e.g., sales decks, case studies, one-pagers, thought leadership) that drives awareness, education, and adoption of Pangle's solutions across the funnel.
• Define and implement Pangle Sales Enablements strategy. Collaborate with cross-functional partners and regional teams to scale and continuously refine enablement programs that empower sales teams globally.
• Identify and streamline GTM workflows where applicable to improve operational efficiency and reduce the learning curve of sales teams and clients.
• Support regional business-operation teams in realizing business opportunities through scalable internal and external activities, e.g., client meetings, seminars, training sessions, etc.
• Conduct regular research to gauge Pangle global awareness, brand health, and conceptual blockers for fine-tuning global GTM strategies.
• Monitor business performance and key GTM metrics. Identify growth opportunities, diagnose challenges, and drive cross-functional alignment to address roadblocks and improve outcomes.

Qualifications

Minimum Qualifications:

• Bachelor's degree or above, with 5+ years of experience in product marketing, strategy, or GTM roles within the internet, adtech, or digital marketing industries. Experience in mobile advertising or performance marketing is highly preferred.
• Proven track record of leading end-to-end GTM strategies and product launches, with demonstrated success in driving product adoption and business impact in North America.
• Strong storytelling and communication skills, with the ability to distill complex concepts into clear, compelling narratives for both internal and external audiences.
• Experience building and scaling sales enablement programs that improve sales effectiveness and accelerate deal cycles.
• Excellent project management skills, with the ability to independently drive complex, cross-functional initiatives across global teams.
• Strong analytical mindset with the ability to translate data into actionable insights and strategic recommendations.
• High level of ownership and proactiveness in identifying opportunities and driving execution in a fast-paced, ambiguous environment.

For Pay TransparencyCompensation Description (Annually)

The base salary range for this position in the selected city is $121600 - $288000 annually. Compensation may vary outside of this range depending on a number of factors, including a candidate's qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units. Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure). The Company reserves the right to modify or change these benefits programs at any time, with or without notice.

For Los Angeles County (unincorporated) Candidates: Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment: 1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues; 2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and 3. Exercising sound judgment.

About TikTok

TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join Us

Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day. We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.

Diversity & Inclusion

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

TikTok Accommodation

TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at