Senior SEO Specialist

Job Description

Job Description

Are you passionate about staying ahead of the ever-changing world of SEO and Generative Engine Optimization (GEO)? Do you enjoy combining technical expertise, research, problem-solving, and collaboration to help clients achieve exceptional results? Join our team as a Senior SEO Specialist, where you will serve as a subject matter expert, drive SEO/GEO strategy and execution, and help elevate the knowledge and performance of both clients and team members.

Key Responsibilities:

• Primary Product Stakeholder for Advanced SEO/GEO by serving as the internal expert on SEO/GEO strategy, best practices, and product development opportunities.
• Collaborate with internal teams (e.g., WIT, CST) to deliver exceptional client experiences and ensure SEO/GEO initiatives align with client goals and business objectives.
• Act as the primary liaison with SEO/GEO software vendor(s) to maximize platform effectiveness, influence product improvements, and stay informed of new capabilities.
• Take on learning initiatives to address team and organizational knowledge gaps and industry changes related to SEO/GEO by researching emerging trends, testing new strategies, and sharing knowledge across the organization.
• Provide comprehensive training for new team members, equipping them with the tools and knowledge to contribute effectively to the SEO/GEO team’s success.
• Execute tasks, perform research on, and conduct regular audits of client websites to identify SEO/GEO issues and opportunities, providing actionable recommendations that improve performance and visibility.

Client Communication:

• This role includes direct communication with clients. The Senior SEO Specialist will provide strategic recommendations, explain SEO/GEO performance and opportunities, answer client questions, and serve as a trusted advisor on search-related initiatives.

Team Collaboration:

• This position works closely with team members across Digital Ads, Client Success, Website and Integration, Product, and other departments to deliver exceptional results for clients. Success in this role requires strong collaboration, effective communication, and a willingness to share knowledge and expertise with others. This position is part of an in-person team environment where collaboration, problem-solving, and ongoing learning are highly valued.

Requirements

• Advanced knowledge of SEO principles and best practices, including technical SEO, on-page optimization, local SEO, and content strategy, as these areas are fundamental to success in the role.
• Five or more (5+) years experience working in a client-facing SEO or marketing role, providing recommendations and strategic guidance to external clients.
• Strong analytical and problem-solving skills with the ability to interpret data, identify trends, and develop actionable recommendations.
• Excellent written and verbal communication skills to effectively explain complex SEO/GEO concepts to clients and internal stakeholders.
• Ability to manage multiple priorities and projects simultaneously while maintaining attention to detail and meeting deadlines.
• Commitment to continuous learning and professional development to stay current with evolving search technologies, algorithms, and AI-driven search experiences.

Preferred Experience:

• Experience with SEO platforms and analytics tools such as Google Search Console, Google Analytics, SEMrush, Ahrefs, BrightLocal, or similar technologies.
• Experience conducting technical SEO audits and implementing recommendations to improve website performance and search visibility.
• Experience training, mentoring, or onboarding team members, helping others develop their SEO knowledge and skills.
• Experience with Generative Engine Optimization (GEO), AI-powered search, or emerging search technologies is highly preferred as the search landscape continues to evolve.

Position Details:

• Position Type : Full-time, non-exempt
• Compensation : Hourly

Benefits

Work at a “Best Place to Work” Company

RentVision was recently certified as a Great Place to Work, one of Fortune’s Best Workplaces in Advertising & Marketing, one of Lincoln’s Best Places to Work, one of the Best Places to Work in Multifamily, and we recently scored a 4.6/5 on Gallup’s Q12 Engagement Survey.

401(k) Match

Planning for your financial future is important. We offer enrollment in our company sponsored 401(k) as well as contribution matching to help you get it done.

Health Insurance

We care about your health. RentVision offers enrollment in health, vision, dental insurance plans, and also pays a portion of health insurance premiums.

Life Insurance

You’re important to us and we want you to know that. We offer life insurance to employees at no out-of-pocket cost.

Short-Term and Long-Term Disability

We’re here to help when the unexpected happens. We provide both short-term and long-term disability insurance to all of our employees. Our short-term disability plan also offers medical leave for pregnancy.

Paid Time Off

It’s all about that healthy work-life balance—work hard, play hard, right? RentVision provides paid time off and paid holidays, including extra time off around Thanksgiving and Christmas.

Paid Parental Leave

At the end of the day, family matters most. We know the importance of those precious moments you have with your new little one, so we provide paid parental time off.

Fizzy Friday

You work hard all week, so why not have a little fun on Friday? At 3:30 PM we celebrate a week’s worth of work with games, snacks, and fizzy beverages. Hope you like competition.

Recognition Lunch

You’re one in a million, and we want you to know that. Every month we celebrate our employees with a free lunch (yeah, you read that right) and recognition galore.

Unlimited Coffee

Need a pick-me-up? We’ve got a coffee machine stocked full of cappuccinos, lattes, black coffee, and more.

Discounted Gym Membership

If you've got the drive, we've got you covered. We partnered with a local gym to provide a total package gym membership for just $10 a month.

About RentVision

RentVision was founded in 2009, after our Founder and CEO, David Watson, spent multiple weekends hunting for an apartment. After weeks of searching, he signed a lease on a unit he’d never seen. Frustrated by this experience, David believed there had to be a better, easier way to confidently rent an apartment. This sparked the idea for a new innovation—the industry's first Walkthrough Video Tour. RentVision has been innovating, developing, and growing ever since.

Today, we operate in the multi-family marketing industry where we create software platforms, build websites, offer strategic advising, deliver media solutions, and travel the country sharing industry knowledge. We are part tech company and part full-service organization, combining the best of both worlds: excellent software solutions with remarkable client service. Learn more about our company at -company.

Our Purpose : To consider others as more important than ourselves.

Our Mission : To make renting apartments easy.

Our Vision for Our Clients : To deliver a predictive leasing platform that optimizes marketing and revenue management.

Our Vision for Prospective Residents : To help people rent an apartment without needing to drive anywhere.

Our Core Values :

• Be Remarkable - We use our intelligence, personality, and unique skills to deliver amazing results.
• Systemize Excellence - We build and do what is excellent, efficient, and repeatable.
• Considerate Candor - We seek and give direct feedback that is thoughtful and productive.
• Maximize Talent - We know our weaknesses. We live in our strengths.
• Team Hustle - We deliver success through hard work and camaraderie.