Sr. Technical Program Manager, Marketing Technology

Marketing technology only works when the systems behind it are reliable, observable, and built to scale. As marketing becomes more data-driven, more automated, and more AI-enabled, we need someone who can move between technical details, cross-functional execution, and operational improvement without losing momentum. The Sr. Technical Program Manager, Marketing Technology sits at the intersection of marketing systems, attribution, analytics, implementation quality, and AI-enabled workflows. You'll help own how we deliver MarTech initiatives across mobile, web, vendor integrations, and measurement systems— and you'll be hands‑on enough to investigate when tracking, attribution, or data flows are not behaving as expected. This is not a coordination‑only TPM role. You'll translate business needs into clear plans, align teams around execution, debug implementation issues, and help build a more scalable, reliable marketing technology ecosystem. This role is a part of the Paid Media & Growth team, alongside Marketing Analytics and Marketing Engineering, providing marketing solutions for the Match Group portfolio of brands. Know where you belong. Match Group is a leading provider of dating services across the globe. Our portfolio includes Tinder, Match, Hinge, PlentyOfFish, The League, and others, each designed to spark meaningful connections for singles worldwide. Creating a sense of belonging doesn’t stop at our platforms—it's the foundation of every team we hire. How You'll Make An Impact Program & Technical Ownership Lead end-to-end delivery of marketing technology initiatives across mobile, web, attribution, analytics, and data systems Translate marketing and business needs into clear implementation plans, technical requirements, workflows, and rollout plans Partner with Marketing, Product, Engineering, Analytics, and vendor teams to keep complex MarTech work moving Drive prioritization, execution tracking, QA coordination, launch readiness, and stakeholder communication Help make MarTech projects easier to scope, easier to ship, and easier to support after launch Perform troubleshooting and evaluate outcomes post launch to ensure correctness of implementation Tracking, Attribution & Measurement Support and troubleshoot mobile and web attribution implementations across platforms like AppsFlyer, Meta, Google Ads, TikTok, and other marketing vendors Investigate issues across SDK implementations, server-to-server integrations, event pipelines, deep linking, consent flows, conversion discrepancies, and attribution gaps Validate tracking implementations across iOS, Android, web, and backend systems Partner with Analytics and Data teams to improve measurement quality, governance, and consistency Help ensure marketing and analytics teams can trust the data they use to make decisions MarTech Operations & AI-Enabled Workflows Support and improve marketing technology infrastructure across client-side tracking, server-side tagging, APIs, vendor integrations, campaign tracking frameworks, and operational tooling Build documentation, implementation standards, QA checklists, and troubleshooting playbooks that make the ecosystem easier to operate Use AI tools and automation to improve investigation workflows, reduce manual operational overhead, and speed up technical troubleshooting Help identify opportunities for better monitoring, internal tooling, and more resilient MarTech operations Make marketing technology systems more scalable, observable, and reliable over time We Could Be a Match If You have 5+ years of experience in marketing technology, technical program management, marketing operations, analytics engineering, solutions engineering, or a related technical role You understand mobile and web attribution systems and know how tracking implementations can break across platforms You have hands‑on experience with tools like AppsFlyer, Google Tag Manager, Meta, Google Ads, TikTok, Adjust, Branch, or similar marketing and measurement platforms You can work directly with engineers, read technical implementation details, and investigate issues independently You are comfortable debugging tracking, attribution, and measurement problems across multiple systems You can turn ambiguous business needs into clear requirements, execution plans, and operational workflows You are organized enough to drive complex cross‑functional programs, but technical enough to know when the details matter You are comfortable operating in fast‑moving environments where priorities shift and systems are not always perfectly documented You are curious about how AI and automation can make technical operations faster, smarter, and more repeatable Bonus Points Experience with server-side tagging, SQL, APIs, mobile app event instrumentation, deep linking, MMP integrations, or marketing data pipelines Familiarity with AI tooling, internal automation, or AI‑assisted investigation workflows Experience supporting large‑scale paid marketing ecosystems Exposure to cloud infrastructure, data warehouses, event‑driven architectures, or observability tools Experience working with dating, subscription, mobile app, or performance marketing businesses Why Match Group? Our mission is simple – to help people find love and happiness! We love our employees too and understand the importance of all life's milestones. Here are some of the benefits we are proud to offer: Benefits Mind & Body – Medical, mental health, and wellness benefits to support your overall health and well-being Financial Wellness – Competitive compensation, 100% employer match on 401k contributions up to 10% (cap at $10,000), as well as an employee stock purchase program to help you feel supported in your financial security Unplug – Generous PTO and 14 paid holidays so you can unplug Career – Annual training allowance for professional development and ERG membership opportunities and events so you feel connected and empowered in your work Family – Families come in all shapes and sizes so we offer 20 weeks of 100% paid parental leave, fertility, adoption, and child care resources, as well as pet insurance and discounts Company Gatherings – We host company events where our employees get to know each other and build a sense of connection and belonging! We are proud to be an equal opportunity employer and we value the rich dynamics that diversity brings to our company. We do not discriminate on the basis of race, religion, color, creed, national origin, ancestry, disability, marital status, age, sexual orientation, sex (including pregnancy and sexual harassment), gender identity or expression, uniformed service or veteran status, genetic information, or any other legally protected characteristic. Period. If you require a reasonable accommodation to participate in the hiring process — such as during pre‑employment testing or interviews — please indicate this by selecting "Yes" in the accommodation request field. We’ll reach out to discuss your needs if you're selected for the interview stage. Factors such as scope and responsibilities of the position, candidate's work experience, education/training, job‑related skills, internal peer equity, as well as market and business considerations may influence base pay offered. This salary range is reflective of Los Angeles, CA. The salary range for San Francisco, CA and Palo Alto, CA is $220,000-$250,000. For all other locations, this salary may be subject to a geographic adjustment (according to a specific city and state), if an authorization is granted to work outside of the location listed in this posting. #J-18808-Ljbffr Match Group