Senior Paid Search Specialist (SEM), Performance Marketing

Overview Senior Paid Search Specialist (SEM), Performance Marketing – Location: New York City Hybrid 3 days weekly Gen is a global company powering Digital Freedom through trusted consumer brands across cybersecurity, identity, privacy, optimization, and financial wellness. About the Role As a Senior Paid Search Specialist (SEM) on the MoneyLion and GOBankingRates performance marketing team (part of Gen Digital), you will run large-scale paid search programs that connect high-intent personal-finance searchers with MoneyLion’s financial products and GBR’s partner offers. You’ll manage multi-million-dollar campaigns across Google Ads , Search Ads 360 , and Microsoft Ads , driving new users and revenue through data-driven strategy and testing. You’ll work with a digital marketing team to achieve growth and efficiency targets in a fast-paced, high-growth environment. If you are an analytical, results-oriented marketer with deep SEM expertise, this is your opportunity to make a significant impact. MoneyLion, part of Gen Digital, is a leader in financial technology with a top consumer finance super app, an embedded finance platform for enterprise businesses, and a world-class media arm. GOBankingRates (GBR) is a personal finance site dedicated to helping visitors Live Richer, with content featured on top-tier outlets and connected to MoneyLion’s platform to help consumers make smarter financial decisions at scale. Key Responsibilities Plan, execute, and optimize advanced paid search campaigns across Google Ads, Search Ads 360, and Microsoft Ads. Oversee day-to-day campaign management, including bid strategies, budget allocation, forecasting, keyword research, ad copywriting, creative testing, and landing page optimization. Proactively identify growth opportunities, propose impactful solutions, and implement strategies to improve ROI and ROAS. Design and run A/B and multivariate tests, analyze performance data, and adjust campaigns based on insights. Conduct competitive and market analysis to stay ahead of industry trends and adjust targeting strategies accordingly. Track and interpret key performance metrics (ROAS, CPA, CVR, IS) and present actionable insights to leadership. Leverage AI-driven tools for automation, ad copy, analysis, and reporting. Collaborate closely with cross-functional marketing teams to align SEM initiatives with overall business objectives. Stay current on SEM innovations, platform updates, and cybersecurity/financial-services market trends to maintain a competitive edge. About You You’re an analytical, results-oriented SEM marketer who is comfortable owning large budgets, moving quickly, and making data-driven decisions to drive growth and efficiency at scale. Education Bachelor’s degree in Marketing, Digital Media, or a related field. Experience 5+ years of hands-on SEM experience with proven success managing $5M+ annual budgets. Prior experience marketing financial or cybersecurity products is a plus. Skills Expert-level knowledge of Google Ads, Search Ads 360, Microsoft Ads, and Google Merchant Center. Strong understanding of digital marketing and business KPIs. Proven success with A/B and multivariate testing. Proficiency in analytics platforms; Google Analytics, Looker, and Tableau experience preferred. Exceptional problem-solving skills, strong attention to detail, and the ability to thrive in a fast-paced, deadline-driven environment. Excellent written and verbal communication skills, with the ability to simplify complex data for diverse audiences. Relevant certifications (Google Ads, SA360, Microsoft Ads) required. Experience with automation, scripts, or bulk campaign management tools is a plus. Familiarity with AI-assisted creative tools (Copilot, ChatGPT, Gemini, Claude, Perplexity, etc.). Personal Attributes Fast-paced and adaptable: able to shift quickly as platforms, algorithms, and market conditions change while maintaining performance. Highly analytical and data-driven: curious about performance levers and comfortable making decisions based on data, testing, and statistical significance. Growth-minded and experimentation-driven: constantly seeking incremental performance through testing and iteration. Resilient and results-focused: stays motivated through volatility and aggressive goals, using setbacks as learning opportunities. The annual base salary for this position is expected to be between $100,000–$125,000 . Base salary is one component of Gen's total compensation package, which includes 401(k) match, health insurance options, disability coverage, life insurance, and unlimited paid time off . Actual salaries will vary based on a candidate’s qualifications, experience, skills, and competencies related to the role. What’s Next Our hiring process typically includes an initial recruiter conversation, followed by interviews with the team. Gen is an equal opportunity employer, and we’re committed to fair, inclusive practices at every stage of the candidate and employee journey. Employment decisions are based on merit, experience and business needs. #J-18808-Ljbffr Gen