Senior UX Designer

Senior UX Designer

New York, Hybrid

Bluefish is seeking an experienced Senior UX Designer to join our growing product and engineering team. You'll work closely with leadership, product managers and engineers to create user-centered experiences at the forefront of AI Marketing. If you are passionate about solving complex problems through intuitive design and want a role where you will make an immediate impact, we'd love to hear from you!

What You'll Be Doing

• Shape the Bluefish platform with meaningful, intuitive, and impactful features aligned with user and business needs
• Lead Design Lifecycle Execution – Lead the design process from opportunity identification and vision setting to collaborating with product and engineering for high-quality execution. Define and design user journeys, wireframes, prototypes, and high-fidelity UI solutions that enhance usability and elevate the customer experience
• Cross-functional Collaboration – Work closely with product managers, engineers, and other stakeholders to align design solutions with business goals and technical constraints
• User Centered Approach – Leverage both qualitative and quantitative approaches to gather user and UX insights to drive informed design decisions
• Maintain and evolve the design system to ensure a consistent, scalable, and cohesive design language across all products
• Take full ownership of key design initiatives, ensuring that solutions are thoughtfully conceptualized, efficiently executed, and successfully shipped to users.

Qualifications

• 5+ years of experience in UX design or a related field, with a college degree or equivalent practical experience in interactive design, HCI, or a related discipline
• Experience designing for B2B SaaS platforms, enterprise applications, and data-rich dashboards, with the ability to thrive in fast-paced product environments
• Experience working with design systems and component libraries, ensuring scalable and cohesive design solutions
• Strong command of industry-standard design tools such as Figma, Adobe XD, Sketch, Illustrator, Photoshop, etc. Able to build beautiful, compelling, and functional prototypes to test with users and stakeholders
• Experience working iteratively in an agile engineering environment, collaborating closely with product managers and developers
• Hands-on experience conducting user research, usability testing, and heuristic evaluations to inform and refine design decisions
• Exceptional interpersonal, written, and verbal communication skills, with the ability to articulate design rationale persuasively across all levels of the organization, including executives

Bluefish believes that AI represents the next major chapter of the internet – and that consumers will increasingly use AI to consume information and media online. On this new AI internet, brands will need new tools and technologies to tell their stories to consumers online – and a new marketing ecosystem will be created around AI. Bluefish is building the platform that helps brands engage consumers on this new AI channel, with powerful enterprise tools to manage AI brand safety and engage consumers with thoughtful and personalized AI marketing experiences.

The Bluefish team is a tight-knit group of mar-tech industry veterans who previously helped build foundational ad-tech platforms now owned by Meta and Microsoft. Bluefish, the leading AI marketing platform for the Fortune 500, recently announced a $20M Series A funding round led by NEA, with participation from Salesforce Ventures. Additional investors include Crane Venture Partners, Swift Ventures, and Bloomberg Beta. We are a globally distributed team, with business operations based in New York City and engineering based in Berlin.

Why Bluefish & Our Values

• Unique opportunity to join on the ground floor of a fast-moving startup building at the center of AI
• Tackle challenging and abstract problems while disrupting the $300BN legacy mar-tech industry
• Join an experienced high-performing team where you will have immediate ownership and impact
• Experience a true meritocracy with significant career growth upside as the business scales

Our Values

• Demonstrated grit and resourcefulness—you find creative solutions, adapt quickly, and aren't afraid to roll up your sleeves in a fast-paced, evolving environment.
• Thoughtful and strategic thinker with the ability to anticipate needs, ask the right questions, and deliver insights that truly drive value.
• Proven ability to collaborate across functions and roles, fostering open communication and shared ownership of outcomes.
• Commitment to craftsmanship—you take pride in delivering high-quality work, paying attention to the small details while keeping the big picture in mind.
• Self-starter with a proactive mindset and a strong sense of accountability—able to drive projects forward independently while staying aligned with team goals.
• Comfortable navigating ambiguity and learning new tools, processes, or technologies to get the job done.