Associate Director, US Consumer Analytics

Main Responsibilities Serve as an analytics business partner to assigned consumer brands/indications; translate brand strategy, media priorities, and business questions into analytics plans and recommendations. Design and interpret insights for DTC/P ecosystem; assess use case impact and support AI-mediated engagement across the customer journey. Define KPIs, audience priorities, measurement needs, test-and-learn opportunities, and optimization questions for DTC/patient campaigns; connect engagement, media activity, audience behavior, patient journey progression, and business outcomes. Lead/support recurring performance readouts; translate analytical outputs into business implications and recommended actions. Consumer Analytics Capability Development Contribute to the US Consumer Media Analytics Strategy. Scale consumer analytics capabilities (segmentation, lookalike modeling, patient journey analytics, media measurement, attribution, reporting, test-and-learn). Define/executing business requirements, analytical inputs, and success criteria with Omnichannel/Digital/Data/Engineering/Data Science. Design and interpret analyses of large healthcare and media datasets; deliver actionable recommendations. Establish repeatable standards, templates, QA processes, and documentation; support analytics prioritization. Analytics Delivery and Cross-Functional Execution Coordinate with Therapeutic Area Advanced Analytics leads to integrate workstreams. Collaborate with Data Science/technical partners on modeling, audience creation, measurement design, test/control, and validation. Partner with Digital/Data to ensure dashboards and workflows meet business needs. Coordinate with data teams, agencies/vendors, and offshore analytics hub; ensure privacy-conscious, policy-aligned outputs. Contribute to a culture of curiosity, collaboration, inclusion, analytical rigor, and ownership. Qualifications Required Bachelor’s degree (preferably quantitative). 5+ years in commercial brand and/or media analytics (or equivalent consulting). Experience with 1st & 3rd party consumer data (CRM, CTV/OLV, Search, Social). Statistical methods, experimental design (A/B, multivariate), and causal inference for incrementality/lift. Proficiency in SQL and/or Python. Ability to translate complex findings for non-technical audiences; strong communication/presentation. Preferred Master’s/MBA/PhD (quantitative) or advanced certification. Media agency experience (e.g., Havas or similar). Multi-touch attribution expertise (pharma preferred). Experience with pharma data sources/platforms (e.g., IQVIA, Symphony/Komodo, Veeva/Salesforce, CM360/SA360, Databricks/Snowflake/Tableau/Qlik/Power BI). Benefits Healthcare and wellbeing benefits, including at least 14 weeks’ gender-neutral parental leave. #J-18808-Ljbffr Scorpion Therapeutics