Marketing Specialist

The Marketing Specialist will support the marketing department’s lead generation and digital marketing functions. This position is a key contributor to marketing department programs and initiatives, driving traffic through web leads, trade show management, digital marketing, and campaign efforts. Key Responsibilities Maintain and optimize the CRM platform, developing targeted marketing campaigns, generating reports and dashboards, tracking sales opportunities, and ensuring data accuracy. Coordinate, plan, and promote scheduled trade shows while tracking expenses and ROI. Improve the company’s website through SEO, enhanced usability, and increased conversion rates. Utilize and analyze data (e.g., Google Analytics) to recommend and implement strategic promotional activities and website improvements. Monitor, leverage, and record leads in the CRM originating from web forms and industrial resources. Produce sales enablement tools such as top‑player target lists and industry playbooks. Create targeted email campaigns to boost customer engagement and awareness, using CRM to develop targeted email lists. Support internal and external promotion of marketing campaigns and programs. Manage customer information updates in the CRM and ERP system. Develop and expand technical understanding of the company’s products and their applications. Additional Skills Understanding of search engine optimization Social media marketing Strong organizational skills Excellent grammar and language skills High attention to detail Above‑average interpersonal communication skills Exceptional visual and written communication skills Qualifications Bachelor’s degree in communications, marketing, advertising, or a related field. Idea‑driven self‑starter who can start a project and see it through to completion. Google Analytics certification is a plus. Competencies Accountability/Ownership Business Knowledge Communication Skills Customer Service Interpersonal/Relationship Skills Quality‑Minded Sense of Urgency/Entrepreneurialism Time Management/Planning/Organizing Exhibits the company’s core values Physical Requirements Ability to sit at a desk and use a desktop computer for prolonged periods of time. EEO Statement Hose Master is committed to ensuring equal employment opportunities for all job applicants and employees. Employment decisions are based upon job‑related reasons regardless of an applicant’s race, color, religion, sex, sexual orientation, gender identity, age, national origin, disability, marital status, genetic information, protected veteran status, or any other status protected by law. #J-18808-Ljbffr Hose Master, LLC