Lifecycle Marketing Specialist (Retention/Email/Sms)

Wavy Studios is a digital media agency based in West Hollywood, CA that focuses on helping DTC brands, mobile apps, and SAAS brands with their Lifecycle Marketing. Aka Increase Profit, Customer Retention, and Lifetime Value. We specialize in performance marketing through Email Marketing, Paid Media Ads, and Creative Content. Role Description This is a full-time role for an Email Marketing Specialist at Wavy Studios. You'll be responsible for working with our portfolio of Clients, helping create high-converting copy, analyzing campaign performance, working with designers, and optimizing email+sms for LTV and engagement through lifecycle marketing. Qualifications Write and develop high-performing email copy for flows, campaigns, newsletters, and product launches. Own full lifecycle email strategies - including welcome flows, abandonments, re-engagement, win-backs, and upsells. Create segmentation strategies across audiences and customer journeys to improve personalization and retention. Work with Designers and build emails Run A/B tests to improve open rates, click-throughs, and conversion. Monitor key KPIs (open rate, CTR, CVR, revenue per recipient, LTV, churn) and build reporting dashboards. Collaborate with designers and brand strategists to produce compelling, on-brand creative. Work closely with client partners to gather feedback, set goals, and align campaigns to business objectives . What We Are Looking For 3+ years of hands-on email marketing experience , preferably across DTC, SaaS, or mobile app verticals. Proven success working in Klaviyo or similar platforms . Strong copywriting and creative ideation skills – you know how to sell through words and subject lines . Deep understanding of customer lifecycle, segmentation, and retention metrics . Ability to analyze data and turn insights into action . You're comfortable in dashboards and spreadsheets. Knowledge of compliance frameworks (e.g., CAN-SPAM, GDPR). Experience integrating email with SMS, push, and in-app messaging is a bonus. Familiarity with Zapier, Figma, and project management tools like Asana or Notion is a plus. A proactive, results-driven mindset and strong attention to detail. #J-18808-Ljbffr Wavy Studios