Marketing Manager

LANE4 Property Group Marketing and Communications Manager Reports to: Managing Partner Term of Employment: Full-time; In-office, with office-first hybrid potential Overview LANE4 Property Group is seeking a dynamic Marketing and Communications Manager to lead and execute the company’s marketing initiatives. This role is responsible for elevating the firm’s brand and image, supporting leasing, investment, development, and property management activities, and driving business development through high-impact marketing efforts. The ideal candidate is both strategic and hands‑on while managing the department and mentoring department colleagues. Key Areas of Responsibility Brand & Strategy Develop and implement a comprehensive marketing strategy aligned with the firm’s business objectives Maintain and enhance brand identity across all advertising mediums Position the firm and its principals as leaders in the Kansas City commercial real estate market Manage public relations for the company Business Development Partner with leadership and brokers to create proposals, presentations, investment memorandums, and pitch materials Support client relationship management efforts through targeted marketing outreach Identify opportunities to enhance visibility with investors, tenants, and industry partners Property Marketing Work with Marketing Coordinator to support brokers by creating and managing marketing campaigns for commercial property listings, including offering memorandums, listing brochures, signage, and email campaigns Coordinate and execute building photography and virtual tours Ensure all property marketing materials are accurate, compelling, and delivered on schedule Digital & Content Marketing Manage company websites, ensuring all content remains current Develop and execute social media strategy on LinkedIn and Instagram Lead the writing, layout design, and editing of various sales and marketing materials including the company’s annual market report, case studies, marketing collateral, presentations, etc. Promotions & Events Plan, coordinate, and execute events at retail shopping centers and project milestones such as ribbon cuttings, ground breakings, and grand openings #J-18808-Ljbffr