Segment Marketing Manager

Segment Marketing Manager position is a mid-level position that actively develops and drives specific segment(s) plans with oversight from Senior Segment Marketing Manager. This person partners collaboratively and cross-functionally with Marketing and Communications teams and other departments to fulfill plan deliverables across channels on time and on budget. The Segment Marketing Manager develops a deep understanding of segment behaviors, industry trends, and the competitive landscape to proactively provide education and strategic consultation to stakeholders and collaborative partners. This person also understands how line-of-business services, products, solutions, and the implementation and customer experience/care model meet the segment's needs. How you will spend your time Development of marketing strategies and tactics that help the line of business meet their objectives. Educate internal Marketing and Communications team and cross‑functional partners on audience behaviors that will drive impactful channel and tactic execution. Project management of marketing plan deliverables across channels with cross‑team members. Identify strategic opportunities to increase market value to the business, with measurable KPIs. Guide execution of strategies and marketing campaigns through the Marketing Operations and External Communication/Content teams, and/or external vendor ecosystem to meet strategic objectives. Complete informative creative briefs including goals/objectives, audience detail, key messages, wire frames, outlines, content recommendations, etc. Work with cross‑functional teams as appropriate, to assist with planning & development of new and evolved products, platforms, and delivery channels. Ensure KPIs are set, tracked, analyzed and measured for marketing initiatives. Utilize results to provide insights and meaning to evolve and refine marketing strategy and recommendations. Assist with budget development and manage marketing activities within budgets. Provide appropriate marketing consultation for segment needs at the market leadership level. Interact consultatively with key leadership and stakeholders on a regular basis. Other duties as assigned. Qualifications 8‑10 years of progressively more responsible positions in marketing; Bachelor’s degree (B.A.) or a combination of education and experience that provides an equivalent background. Financial Services background desired. Salesforce experience desired. Proficiency with Microsoft Office (PowerPoint, Word, Excel). Project management experience. Demonstrated strategic planning experience. Experience with leveraging KPIs for strategic decision‑making and guidance. Ability to track and analyze competitive activities. Understand segmentation and experience using segmentation in marketing planning. Experience with a variety of marketing distribution channels (multi‑channel marketing). Experience working in a matrix environment, and/or leading initiatives through cross‑functional project teams. Demonstrate editing, written and verbal skills. Detail‑oriented with exceptional organization skills/successful prioritization (ability to multitask). Compensation Range $69,230.00 - $149,000.00 Benefits UMB offers competitive and varied benefits to eligible associates, such as Paid Time Off; a 401(k) matching program; annual incentive pay; paid holidays; a comprehensive company sponsored benefit plan including medical, dental, vision, and other insurance coverage; health savings, flexible spending, and dependent care accounts; adoption assistance; an employee assistance program; fitness reimbursement; tuition reimbursement; an associate wellbeing program; an associate emergency fund; and various associate banking benefits. Benefit offerings and eligibility requirements vary. UMB is an Equal Opportunity Employer. UMB and its affiliates are committed to inclusion and diversity and provide employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex (including gender, pregnancy, sexual orientation, and gender identity), national origin, age, disability, military service, veteran status, genetic information, or any other status protected by applicable federal, state, or local law. If you need accommodation for any part of the employment process because of a disability, please send an e-mail to View email address on click.appcast.io to let us know the nature of your request. If you are a California resident, please visit our Privacy Notice for California Job Candidates ( to understand how we collect and use your personal information when you apply for employment with UMB. #LI-RM1 #J-18808-Ljbffr