Growth Marketing Specialist

The Vine Group | Carmel, Indiana | Full-time, in-office, 5 days per week at our Carmel headquarters

Salary: $75,000–$85,000 annually, plus benefits

Reports to: Senior Director of Marketing

About the Opportunity

We're looking for an analytical, curious, and ambitious marketer to join our team. Someone who's driven to solve problems, eager to learn, and versatile enough to tackle whatever marketing challenges come their way.

The Vine Group is the parent company of six direct-to-consumer brands across several industries, including a winery, premium meats, and pet food. Our marketing team serves as an internal resource for these brands, providing expertise and hands-on execution to support their business goals. While much of our work focuses on ecommerce, we also support initiatives that drive customers to the winery's physical retail locations. This role offers a great opportunity to work across different audiences, marketing channels, and business challenges.

We're a small, hands-on team that believes great ideas are only valuable when you put them into action. We roll up our sleeves, dig into problems, look at the data, experiment with solutions, and figure out how to make things work. There's no large department to hand things off to, and that's part of what makes the work fun and rewarding.

Our immediate priority is digital advertising, particularly Google Ads and Meta. You'll take ownership of these channels, evaluate existing campaigns, identify opportunities, and begin implementing improvements quickly. We need you to bring these skills from day one, but we're not hiring someone simply to manage advertising campaigns.

We're looking for someone who wants to become a well-rounded marketer, exploring opportunities across both digital and traditional marketing channels. As our brands grow, we want to find new ways to reach customers, build awareness, and drive sales beyond our existing digital advertising efforts. You'll have the opportunity to help explore those possibilities while expanding your own marketing knowledge and abilities.

What You'll Do

Own Challenges & Drive Results

• Run the day-to-day execution of marketing initiatives, from identifying opportunities with the team through hands-on implementation and performance evaluation.
• Analyze business and marketing performance to uncover opportunities for growth and improvement.
• Develop recommendations and take initiative to turn insights into action.
• Work across multiple brands, adapting your approach to different customers, products, and business objectives.
• Collaborate with the Senior Director of Marketing to prioritize initiatives and support strategies that deliver measurable results.

Execute Advertising & Explore New Channels

• Take ownership of Google Ads and Meta advertising across our portfolio of brands.
• Audit existing campaigns, identify areas for improvement, and proactively implement changes to improve performance.
• Execute and optimize customer acquisition campaigns, managing budgets with a focus on efficiency and profitability.
• Continuously test and refine targeting, creative, messaging, and campaign structure.
• Research and evaluate new advertising opportunities across both online and offline channels, helping our brands diversify how they reach and acquire customers.
• Help test and implement promising new channels, measuring their effectiveness and identifying opportunities to expand successful efforts.

Analyze, Experiment & Improve

• Dig into marketing and ecommerce data to understand what's working, what isn't, and why.
• Monitor key performance indicators, including ROAS, CAC, conversion rates, and customer lifetime value.
• Translate data into actionable insights and clear recommendations.
• Develop and execute tests to validate ideas and improve results.
• Challenge assumptions and look beyond surface-level metrics to understand what truly drives business performance.

Expand Your Impact

• Contribute to initiatives involving ecommerce, email marketing, customer retention, website optimization, brand awareness, and other areas of marketing.
• Explore new technologies, tools, and approaches that can improve how we work and the results we deliver.
• Develop new skills and take on responsibilities as business priorities evolve.
• Bring fresh ideas and perspectives to challenges, even when they fall outside your existing areas of expertise.

What We're Looking For

• 3 to 6 years of professional marketing experience, including meaningful hands-on experience with Google Ads and Meta advertising.
• Demonstrated strategic and analytical thinking skills, with the ability to turn data into actionable recommendations and measurable improvements.
• Experience managing advertising budgets, diagnosing underperforming campaigns, and implementing changes that improve results.
• Hands-on experience with Shopify or a similar ecommerce platform, and Mailchimp.
• Strong initiative and good follow-through, with a willingness to take action and consistently complete assigned work.
• A hands-on mentality and willingness to get into the details, experiment, and execute rather than simply develop recommendations.
• A natural curiosity about marketing, business growth, and customer behavior, with enthusiasm for exploring both digital and traditional marketing approaches.
• Strong communication skills and the ability to explain insights, recommendations, and results clearly.
• Comfort working across multiple brands, balancing priorities, and adapting to changing needs.
• A collaborative mindset, strong accountability, and a genuine desire to continue developing professionally.

What Will Set You Apart

• Experience working across ecommerce brands and different customer audiences.
• Familiarity with GA4, Google Tag Manager, and ecommerce analytics.
• Experience with conversion rate optimization, A/B testing, or landing page development.
• Exposure to traditional advertising, local marketing, or other customer acquisition channels beyond digital advertising.
• An interest in automation, AI, and finding smarter ways to work.
• Experience working across multiple brands, business models, or industries.

The Kind of Person Who Will Thrive Here

You don't need to know everything. In fact, we expect there will be plenty you haven't encountered yet.

What matters is how you approach those situations.

You're naturally curious and enjoy figuring out how things work. You like digging into numbers, but you're equally interested in the people, products, and business decisions behind them. You're comfortable rolling up your sleeves, trying something new, and figuring things out along the way.

You don't wait for someone to hand you a detailed playbook. You recognize opportunities, ask thoughtful questions, make recommendations, and take action. You take pride in seeing your ideas through to completion and measuring the results.

You're confident in the skills you've developed, but you're not interested in being defined by them forever. You want to keep learning, expanding your capabilities, and becoming a more complete marketer.

Most importantly, you're interested in building a career, not just filling a position. As our business evolves, we want someone who's excited to evolve with it.

If you're an analytical, motivated marketer who wants to take ownership, solve interesting problems, and keep growing, we'd love to hear from you.