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Sales and Marketing Coordinator

$46k

Westminster At Lake Ridge

Looking for a Sales and Marketing Coordinator for our Senior Living Community in Northwest Washington, DC

Commission opportunities available for Waitlist deposits and Move-in for Independent Living, Assisted Living and Memory Support

Associates degree in a Marketing or related field, one (1) to three (3) years sales and marketing experience
required; or equivalent combination of education and experience.

Salary starting at $46k commensurate with experience

Full Time Benefits
• Medical, Dental & Vision Coverage
• Company-Paid Short-Term and Long-Term Disability Insurance
• Company-Paid Life Insurance
• Paid Time Off (PTO) Accrual
• Paid Holidays
• Educational and US Citizenship Scholarship Opportunities
• Onsite CPR Training
• Certified Dementia Practitioner Training *
• Well-Being Model
• Eligible Employees May Receive Annual Employee Recognition from Residents
• UKG Wallet (Daily Pay)
• Free Use of Community Pool and Fitness Center
• Training and Growth Opportunities
• Tickets to Work
• Pet Insurance

*Available for select employees

About Rock Creek

Ingleside at Rock Creek is a not-for-profit, CARF-accredited, Life Plan Community nestled alongside Washington, DC's beautiful Rock Creek Park. A diverse group of people whose experiences and interests create the perfect balance for stylish retirement living in this engaging community. Ingleside at Rock Creek is certified as a Great Place to Work. We are CARF Certified, and Sage certified.

Job Requirements:

Associates degree in a Marketing or related field, one (1) to three (3) years sales and marketing experience
required; or equivalent combination of education and experience. Incumbent should be able to apply
practical knowledge and understanding to carry out instructions furnished in written and oral form,
possess high-quality verbal and written communication ability, possess strong customer service skills, be
self-motivated and driven, and be available for travel or weekend work. Must be proficient in the
operation of computer applications such as Microsoft Office Suite applications and Customer Relationship
Management (CRM) software. All employees are expected to uphold our ARISE values- Accountability,
Respect, Innovation, Stewardship, and Excellence-guiding our behavior, decisions, and service to others
with purpose and integrity.

Job Summary:
This position is primarily responsible for supporting the community Sales Team and the Ingleside
Marketing Team in the sales and marketing of residences to prospects and move-ins of depositors.
Additional duties include event support, clerical and receptionist work for the community Sales Team.

Key Responsibilities:

Sales and Marketing Functions
Works in conjunction with the Director of Sales to promote and sell resident
apartments in order to maintain and exceed set occupancy in order to maintain and
exceed set occupancy and reservation goals for the community.

• Coordinates post sales activity and move-in activity with Sales Counselors, Move-In & Transitions Manager, and other departments, as necessary.
• Monitors community website, social media pages, and online directories to ensure information is current and events are listed. Track and label incoming prospects in community website.
• Supports sales effort as needed by greeting walk-ins and conducting "basic" community tours.
• Maintains and provides accurate sales, marketing, and occupancy reports as needed and in a timely fashion.
• Supports the Ingleside Marketing Team with public relations efforts by communicating potential public relations stories about the community and residents.
• Manages social media channels, including creative posts and responding appropriately to comments.
• Requests online reviews from residents and family members of residents.
• Works with Ingleside Marketing Team to coordinate and execute photoshoots, videos, and marketing content.
• Manages closing paperwork.
• Manage onsite, offsite and virtual marketing/sales events - setting up date & time, coordinating resident participants, submits catering order, coordinates room set-up.
• Works beyond normal working hours, weekends and holidays and on other shifts as necessary.
• Performs other duties as assigned.

Clerical Functions
Performs clerical functions for the Sales department as well as other general office
duties as assigned.

• Organizes and maintains Sales office and drive per established protocol.
• Provides a welcoming experience and a clean showroom for prospects and depositors.
• Answers phones, directs calls to the Sales Counselors. Performs word processing and clerical duties as requested in a timely and accurate manner, must proof all work before forwarding to residents or staff, ensuring 100% accuracy.
• Updates record of all sales calls and outreach in the CRM. Follows up on sales calls as requested.
• Prepares promotional materials, including newsletters, brochures, and related items to promote throughout the local community.
• Monitors and maintains reporting on current residential inventory. Creates occupancy reports and updates them.
• Maintains depositor files in proper order until they are turned over to community leadership.
• Creates and maintains supply of application/admission and closing packages according to established protocols.
• Maintains information up to date in different databases, such as in the CRM and PointClickCare, ensuring the integrity of the database.
• Provides dashboard reports on a weekly and monthly basis.
• Process invoices and deposit refunds. Maintain checkbook.
• Monitors maintenance and housekeeping needs for campus model and reports conditions to Director of Sales.

Professional Development
Demonstrates professional development/skills competency in all activities.

Safety & Security
Complies with established safety rules and practices

ARISE Values
Uphold our ARISE values-Accountability, Respect, Innovation, Stewardship, and
Excellence-which guide our behavior, decisions, and service to others with purpose
and integrity.

• Accountability - Takes responsibility for actions, honors commitments, and holds oneself to high standards of conduct.
• Respect - Demonstrates empathy, professionalism, and a genuine appreciation for the dignity and diversity of others.
• Innovation - Contributes to continuous improvement by embracing new ideas, technologies, and ways of working.
• Stewardship - Protects and wisely uses resources entrusted to them for the benefit of the organization and its stakeholders.
• Excellence - Strives to exceed expectations through quality, attention to detail, and a commitment to personal and team success

EEO Statement
As an employer committed to Equal Employment Opportunity, Ingleside recruits, hires, and promotes
qualified persons in all job classifications without regard to age, race, color, religion, sex, sexual
orientation, gender, gender identity, gender expression, national origin, ethnic origin, disability, genetic
information, covered veteran status, or any other basis protected by law

Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.
Vacancy posted 1 day ago
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