Marketing Specialist

There’s a Place for You at Capital A career at Capital Electric is more than a job. You’re investing in a brighter, more sustainable future together and joining a team that makes a real difference for our customers. Capital Electric offers electrical products and services to contractors. If it helps bring electricity to an office, home, factory or other building – you can find it here. We operate in Maryland, Virginia, Pennsylvania, West Virginia, North Carolina, South Carolina and Georgia, and are part of the Sonepar group, the world’s #1 electrical distributor with over 45,000 associates around the globe. Capital Electric is seeking a versatile Marketing Specialist / Generalist to support the execution of marketing initiatives that strengthen our brand, engage customers, drive demand, support sales growth, and enhance the customer experience. Reporting to the Marketing Manager, this role partners across the business to execute campaigns, customer programs, digital initiatives, and educational efforts that align with marketing and business objectives. This position is ideal for a marketer with 2+ years of experience in a marketing generalist or agency environment who enjoys balancing creative thinking with hands‑on execution. Primary Focus: Own the day‑to‑day execution of marketing programs, including campaign coordination, content development, events, customer education, communications, project timelines, and stakeholder collaboration to ensure successful delivery. Where you’ll Provide Support: Support analytics, e‑commerce, paid media, and social media initiatives by collaborating with internal teams and external partners to help ensure these channels contribute to overall marketing and business objectives. This role provides campaign context, coordinates cross‑functional efforts, reviews performance insights, and identifies opportunities to improve effectiveness and alignment across marketing programs. Essential Duties & Responsibilities Brand Development & Engagement Marketing Partner with the Marketing Manager to execute campaigns that increase brand awareness, customer engagement, and market visibility. Coordinate the development and maintenance of a content pipeline to be syndicated across varying channels and media. Help maintain brand consistency across all customer‑facing and internal marketing initiatives. Contribute ideas, messaging, and creative concepts that strengthen customer engagement and brand perception. Coordinate with internal stakeholders and external partners to ensure timely execution of marketing initiatives. Digital & Performance Marketing Execute digital marketing campaigns across email, website, social media, paid media, and other digital channels. Manage website updates, landing pages, campaign assets, and digital content that support customer acquisition and engagement. Collaborate with the E‑Commerce team and Procurement team to ensure promoted products are properly represented, available, and optimised for online discovery and purchase. Support campaign optimisation efforts through testing, performance reviews, and continuous improvement initiatives. Partner with internal experts, agencies, and vendors to support SEO, paid media, marketing automation, and digital advertising programmes. Assist with initiatives that increase customer adoption of digital tools, online ordering capabilities, and e‑commerce platforms. Experiential & Field Marketing Support the field in planning, execution, and pre/post‑promotion of customer events, trade shows, open houses, vendor showcases, seminars, and appreciation programmes. Coordinate event communications, registrations, promotional materials, and event logistics. Partner with sales teams and branch leadership to support local marketing initiatives and customer engagement opportunities. Assist with manufacturer‑supported marketing programmes and cooperative marketing initiatives. Customer Education Programme Coordinate marketing and promotional efforts that support Capital Electric's customer education programmes. Assist with scheduling, communications, registrations, and attendance management for training events and workshops. Partner with internal subject‑matter experts and vendor partners to promote educational content and customer learning opportunities. Help maintain educational resources, programme materials, and learning assets. Analytics & Marketing Performance Work closely with the Marketing Analytics strategist to review campaign, event, and customer engagement performance. Support reporting and insights across brand, digital, education, and field marketing initiatives. Assist with tracking marketing investments, co‑op funding programmes, and campaign effectiveness to maximise impact and remain within budget. Leverage insights to identify opportunities for improvement and optimisation. Qualifications Education Bachelor's degree in Marketing, Communications, Business, or a related field. Experience 2+ years of experience in marketing, communications, agency account management, or a related field. Demonstrated experience supporting integrated marketing programmes across both brand‑building and demand‑generation initiatives. Experience managing multiple projects and stakeholders in a fast‑paced environment. B2B marketing experience preferred. Experience within distribution, construction, industrial, manufacturing, or related industries is a plus. Skills & Competencies Growth mindset and willingness to deep dive into new skills and subject matter Understanding of brand marketing, demand generation, and performance marketing principles. Excellent project management and organisational skills. Salary: $75,000 - $85,000 with bonus potential What We Offer You We offer great family-friendly benefits to full-time associates: Healthcare plans Dental & vision Paid time off Paid parental leave 401(k) retirement savings with company match Professional and personal development programmes Opportunity to become a shareholder Employer-paid short- and long-term disability Employer-paid life insurance for spouse and dependants Robust wellness program Gym reimbursementEmployee Assistance Programme (EAP) We’re proud to be a military-friendly company, and our many employee resource groups (ERGs) help you make connections and feel supported. Learn More About Us Get to know us on YouTube, LinkedIn, Facebook and Instagram and learn how we’re “Powering Progress for Future Generations.” LinkedIn: Facebook: Learn more at Capital Electric is part of the Sonepar family of brands: Sonepar is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to their race, colour, creed, religion, national origin, citizenship status, ancestry, sex, age, physical or mental disability unrelated to ability, marital status, family responsibilities, pregnancy, genetic information, sexual orientation, order of protection status, protected veteran or military status, or an unfavourable discharge from military service, or any other categories protected by federal, state or local law. Sonepar and our family of brands are committed to the full inclusion of all qualified individuals. In keeping with our commitment, we will take the steps to assure that people with disabilities are provided reasonable accommodations. Accordingly, if a reasonable accommodation is required to fully participate in the job application or interview process, to perform the essential functions of the position, and/or to receive all other benefits and privileges of employment, please call View phone number on click.appcast.io or email View email address on click.appcast.io. EEO is the Law Applicants and employees are protected under Federal law from discrimination. To learn more, Click here. Pay Transparency Non-Discrimination Provision Sonepar follows Executive Order 11246, including the Pay Transparency Nondiscrimination Provision. To learn more, Click here. #J-18808-Ljbffr Capital Electric