Founding Product Lead

Most product roles inherit a roadmap, a team and an established way of working. This one does not.

Why Reli

We are setting a new standard in commercial fleet insurance by pricing and mitigating risks proactively, and making safer fleets better business for everyone. Trusted by market leaders. Powered by extraordinary talent and technology.

Reli is an insurance MGA, co-founded with the world's largest logistics company and built to solve the real problems and needs of commercial fleet operators and the wider insurance ecosystem. We combine insurance expertise with technology across fleet risk, loss prevention, pricing, underwriting, claims and operations. Technology helps us improve everything we do as an MGA, remove low-value work and be more present for clients, brokers and partners.

Why this role matters

Turn customer, insurance and operating problems into clear, validated and shippable product increments, owning product quality from discovery through release learning.

Working closely with a Founding Engineering Lead, the two founders and users, you will own product intent and quality from discovery through release learning - not simply manage a backlog.

What you will make happen

• Own product direction and ship useful increments: Translate company priorities into a focused roadmap and thin vertical slices that solve real user and operating problems.
• Make product intent implementation-ready: Define workflows, requirements, examples, edge cases and acceptance criteria clearly enough for fast, safe delivery.
• Protect product quality and user trust: Own product QA, adoption and release learning; jointly approve release readiness and prevent product-wrong or unclear outcomes.
• Build a high-throughput product system: Use prototypes, AI-supported workflows, reusable standards and fast feedback to reduce ambiguity, lead time and avoidable rework.
• Build product capability and the product-engineering duo: Create shared context, constructive challenge and scalable standards with Engineering, founders, users and future team members.

What you will own

User problems, functional intent and prioritisation within agreed objectives; approve product release readiness jointly with Engineering; elevate strategic, regulatory, customer-risk or material-investment decisions. You will work closely with founding Engineering Lead; the two founders; underwriting, claims, client and operations users; clients, brokers and external partners.

What you bring

• B2B SaaS product discovery and leadership
• Workflow, UX and lightweight prototyping
• Requirements, acceptance criteria and product QA
• Prioritisation across value, feasibility, risk and learning
• Technical literacy and AI-supported product delivery
• How you work: Turns ambiguity into clear choices; obsesses over the user problem, not the backlog
• How you work: Challenges directly, then commits jointly; uses ai and automation without outsourcing judgement

We care more about evidence of outcomes, judgement and learning than a perfectly linear career or identical previous title. You do not need to match every line to apply.

The working reality

You will operate without a large design, research, analytics or delivery organisation around you. The domain is complex and regulated, and speed matters. You must know when a thin solution is enough and when trust, data or control requires more care.

This is unlikely to suit someone who mainly wants to manage stakeholders and roadmaps, delegates detailed definition and QA, or needs mature product processes to be effective. This is hands-on discovery and building.

High trust. High care. High output. We give capable people meaningful freedom and context, and expect them to own outcomes. Care means supporting colleagues, clients, brokers and partners, giving direct feedback and addressing problems early. Output means solving the right problems fast to a high standard.

Join as a co-owner

We are looking for people who want to join in and act as co-owners - taking responsibility for the whole company, improving what sits beyond their immediate remit and helping others succeed. The package includes a competitive fixed salary, participation in Reli's company-wide bonus structure and participation in our stock option programme (VSOP). The VSOP gives team members the opportunity to participate in potential long-term value they help create.