The North Face: Analyst Digital Personalization - Americas

Join the North Face Family The North Face was built on a love for the outdoors and the desire to enable all types of exploration, for all people, from their backyards to the Himalayas. Over the last 50 years we've lived by our “true north,” the belief that exploration has the power to change us, to challenge us and to help us see the world from new perspectives.To help ignite a global movement of outdoor exploration, love for the natural world and an unwavering commitment to protect it, we welcome and encourage new participants to the outdoors. We extend our reach through support of non-profit organizations, establishing programs that connect participants with close-to-home recreation opportunities, and creating a connection with young leaders, inspiring them to explore and conserve. As we enter our sixth decade, we pledge to: Empower exploration and the thrill of the unknown for as many people as possible. Protect the places where we live, play, and operate. Evolve the way we make our products by improving our environmental performance and social responsibility in the supply chain. Analyst Digital Personalization The Analyst Digital Personalization is a key member of The North Face Americas eCommerce team, responsible for the identification, analysis, and measurement of opportunities to improve The North Face’s digital customer experience. Reporting to the Digital Personalization Manager, this role will focus on analyzing customer behavior, supporting optimization initiatives, and ensuring strong measurement and reporting across the experimentation program. You will play a critical role in driving optimization efforts that deliver real revenue impact and help grow the TNF eCommerce business. What you will do: Analyze end-to-end digital customer journeys to identify friction points, drop-offs, and conversion opportunities across the funnel (landing → PDP → cart → checkout) Monitor and report on key performance trends, delivering clear insights into what is happening, why, and where to act Support the development of a prioritized optimization roadmap by translating data into structured opportunities and hypotheses Partner with the experimentation agency to analyze test results, ensuring insights are clearly translated into business recommendations Evaluate site performance across key customer segments (e.g., new vs. returning, loyalty vs. guest, CDP-defined audiences) to identify differentiated opportunities Build and maintain dashboards and reporting tools that track journey performance, test outcomes, and segment-level insights Support cross-functional teams (Product, Merchandising, Marketing) with data-backed recommendations to improve customer experience and business performance How you will do it: Leverage analytics and behavioral tools (GA4, Quantum Metrics, Consumer Data Platforms (Blueconic) etc.) to develop a deep understanding of customer behavior and journey performance Apply a structured approach to analysis—connecting data → insight → opportunity → recommended action Partner closely with: Digital Personalization Manager → align on priorities and hypotheses Marketing teams → ensure insights are grounded in and contribute to audience strategy Experimentation agency → ensure consistent measurement and clear interpretation of results Incorporate segment-level analysis into all work, ensuring recommendations consider how different audiences interact with the site Maintain strong data quality and consistency by ensuring accurate tracking, KPI definitions, and reporting standards Communicate insights clearly and concisely, tailoring outputs to a range of stakeholders What success looks like: Clear visibility into customer journey performance and key friction points across the site Consistent delivery of actionable insights that influence optimization and consumer messaging decisions High-quality, trusted reporting that enables fast, data-driven decision-making Strong understanding of how different customer segments behave and respond to experience changes Effective support of the optimization program—ensuring initiatives are measured accurately and insights are captured consistently Positive feedback from cross-functional partners on clarity, quality, and usefulness of insights Free To Be, Inclusion & Diversity As a purpose-led, performance driven company, we strive to foster a culture of belonging based on respect, connection, openness and authenticity. We are committed to building and maintaining a workplace that celebrates the diversity of our associates, allowing them to bring their authentic selves to work every day. Skills for Success 3-5 years in digital analytics, eCommerce, marketing analytics, or related fields Educational Position Requirements Bachelor’s degree in business, statistics, analytics, mathematics or equivalent professional experience in a digital analytics role. What we expect you already know: Strong foundation in digital analytics tools (e.g., GA4, Quantum Metrics, Consumer Data Platform, Databricks) Understanding of eCommerce KPIs and funnel metrics (conversion rate, AOV, bounce, cart abandonment, etc.) Experience analyzing customer behavior, journeys, and performance trends Ability to translate data into clear insights and structured outputs Proficiency in Excel (or similar tools) and experience working with dashboards or reporting tools Familiarity with A/B testing, experimentation, or optimization programs Basic understanding of customer segmentation concepts (e.g., lifecycle stages, cohorts, audience targeting) What we will teach you: VF’s systems, tools, and reporting infrastructure The North Face seasonal strategy and go-to-market calendar Internal operating rhythms and cross-functional workflows VF Guiding Principles: Live with Integrity, Act Courageously, Be Curious, Act with Empathy, and Preserve. VF Guiding Principles Live with Integrity Act Courageously Be Curious Act with Empathy Preserve What’s in it For You We’re in the business of unleashing human potential, driven by the ideas, energy and commitment of our people. That’s why we offer comprehensive benefits that encourage mental, physical and financial well‑being for all VF associates. When it comes to benefits, we’re the total package. Go to MyVFBenefits.com and click on “Looking to Join VF?” to learn more. Benefits at VF Corporation You can review a general overview of each benefit program offered, including this year's medical plan rates on and by clicking Looking to Join VF?. Detailed information on your benefits will be provided during the hiring process. Please note, our hiring ranges are determined and built from market pay data. In determining the specific compensation for this position, we comply with all local, state, and federal laws. At VF, we value a diverse, inclusive workforce and we provide equal employment opportunity for all applicants and employees. All qualified applicants for employment will be considered without regard to an individual’s race, color, sex, gender identity, gender expression, religion, age, national origin or ancestry, citizenship, physical or mental disability, medical condition, family care status, marital status, domestic partner status, sexual orientation, genetic information, military or veteran status, or any other basis protected by federal, state or local laws. If you require accommodations during the application process, please contact us at View email address on click.appcast.io. VF will provide reasonable accommodations for qualified individuals to the extent required by applicable law. Pursuant to all applicable local Fair Chance Ordinance requirements, including but not limited to the San Francisco Fair Chance Ordinance, VF will consider for employment qualified applicants with arrest and conviction records. Hiring Range $90,720.00 USD - $113,400.00 USD annually Incentive Potential This position is eligible for additional compensation awards that may include an annual incentive plan, sales incentive, or commission potential. Specific details of the additional compensation eligibility for this position will be provided during the recruiting and interview process. VF Diversity Vision Statement VF is committed to creating an inclusive environment that welcomes and values the differences among all of our associates, customers, suppliers and the communities in which we live and conduct business. The continued success and growth of VF is enhanced through initiatives that promote diversity throughout VF around the world. VF is committed to providing equal opportunities in employment, and treating our VF associates and VF applicants without discrimination on the basis of their race, color, gender, age, national origin, religion, sexual orientation, gender identity or expression, marital status, citizenship, disability, protected veteran status, HIV/AIDS status, or any other legally protected basis. VF is committed to meeting the diverse needs of people with disabilities in a timely manner that is consistent with the principles of independence, dignity, integration and equality of opportunity, and will do so by striving to identify, prevent and remove barriers to accessibility wherever possible as well as by meeting the accessibility requirements under the ADA, AODA, and other applicable state, local or provincial regulations. VF is committed to digital accessibility, and to conforming to the Web Content Accessibility Guidelines (WCAG) 2.1, Level AA and complying with the ADA and AODA Standards for Accessible Design, and other applicable regulations. If you need an accommodation or have any questions regarding this statement, please send your request to View email address on click.appcast.io. VF Diversity Vision Statement VF is committed to creating an inclusive environment that welcomes and values the differences among all of our associates, customers, suppliers and the communities in which we live and conduct business. The continued success and growth of VF is enhanced through initiatives that promote diversity throughout VF around the world. VF is committed to providing equal opportunities in employment, and treating our VF associates and VF applicants without discrimination on the basis of their race, color, gender, age, national origin, religion, sexual orientation, gender identity or expression, marital status, citizenship, disability, protected veteran status, HIV/AIDS status, or any other legally protected basis. VF is committed to meeting the diverse needs of people with disabilities in a timely manner that is consistent with the principles of independence, dignity, integration and equality of opportunity, and will do so by striving to identify, prevent and remove barriers to accessibility wherever possible as well as by meeting the accessibility requirements under the ADA, AODA, and other applicable state, local or provincial regulations. VF is committed to digital accessibility, and to conforming to the Web Content Accessibility Guidelines (WCAG) 2.1, Level AA and complying with the ADA and AODA Standards for Accessible Design, and other applicable regulations. If you need an accommodation or have any questions regarding this statement, please send your request to View email address on click.appcast.io. VF Corporation VF Corporation habille les consommateurs partout dans le monde grâce à son portefeuille diversifié de marques emblématiques de style de vie, notamment Vans®, The North Face® et Timberland®. Fondée en 1899, VF est l’une des plus importantes entreprises mondiales de vêtements, de chaussures et d’accessoires. Elle exerce ses activités de façon socialement et écologiquement responsable dans de nombreuses régions du monde, catégories de produits et canaux de distribution. VF s’engage à offrir des produits novateurs aux consommateurs et à créer une valeur durable pour ses clients et ses actionnaires. VF s’engage à créer un environnement inclusif qui accueille et valorise les différences parmi tous ses associés, ses clients, ses fournisseurs et les collectivités où nous vivons et exerçons nos activités. Le succès et la croissance continus de VF sont renforcés par des initiatives qui favorisent la diversité à l’échelle mondiale. VF s’engage à offrir l’égalité des chances en matière d’emploi et à traiter ses associés et ses candidats sans discrimination fondée sur la race, la couleur, le sexe, l’âge, l’origine nationale, la religion, l’orientation sexuelle, l’identité ou l’expression de genre, l’état matrimonial, la citoyenneté, le handicap, le statut d’ancien combattant protégé, le statut VIH/sida ou tout autre motif protégé par la loi. VF s’engage à répondre aux divers besoins des personnes en situation de handicap dans des délais raisonnables, conformément aux principes d’autonomie, de dignité, d’intégration et d’égalité des chances. Pour ce faire, VF s’efforcera de cerner, de prévenir et d’éliminer les obstacles à l’accessibilité partout où cela est possible, tout en respectant les exigences en matière d’accessibilité prévues par l’ADA, la LAPHO (AODA) et toute autre réglementation provinciale, étatique ou locale applicable. VF s’engage à assurer l’accessibilité numérique, à se conformer aux Règles pour l’accessibilité des contenus Web (WCAG) 2.1, niveau AA, ainsi qu’à les normes de conception accessible de l’ADA et de la LAPHO (AODA), et à toute autre réglementation applicable. Si vous avez besoin d’une mesure d’adaptation ou si vous avez des questions concernant cet énoncé, veuillez transmettre votre demande à View email address on click.appcast.io VF Diversity Vision Statement VF is committed to creating an inclusive environment that welcomes and values the differences among all of our associates, customers, suppliers and the communities in which we live and conduct business. The continued success and growth of VF is enhanced through initiatives that promote diversity throughout VF around the world. VF is committed to providing equal opportunity in employment, and treating our VF associates and VF applicants without discrimination on the basis of their race, color, gender, age, national origin, religion, sexual orientation, gender identity or expression, marital status, citizenship, disability, protected veteran status, HIV/AIDS status, etc. #J-18808-Ljbffr Vans