New Business Activation Lead - LA

Responsibilities About the Role TikTok's Global Business Solutions team aims to help businesses and brands of all sizes unleash their creative side, connect with our audience, and engage with new and existing customers. From designing scaled sales and service delivery programs to ensuring our customers have best-in-class tools and products at their fingertips, our team combines operational expertise with a customer-centric mindset to help businesses achieve their marketing goals on TikTok, no matter how big or small. We are looking for a strategic and high-energy Sales Lead, Acquisition to join our North America Sales team. This position will lead a team of high-performing Account Executives focused on the full sales cycle - from cold outbound to close. Your team is responsible for winning new business within the Mid-Market and Enterprise segments, moving away from warm lead funnels toward a strategic, hunter-centric offensive on named account lists. The ideal candidate has a "player-coach" mentality, possessing deep experience in Value Selling and the Challenger Sale mindset. You will be responsible for building a high-performance culture that thrives on outbound activity, multi-threaded deal navigation, and driving urgency in a competitive market. Strategy & Execution: Establish the "Acquisition Playbook" for your team. Define outbound strategies, territory management plans, and execution frameworks that enable your team to exceed revenue targets. Challenger Coaching: Guide and coach Account Executives on consultative, insight-led selling. Help them reframe customer problems, challenge assumptions, and navigate multi-threaded sales cycles with C-level stakeholders. Operational Excellence: Maintain rigorous pipeline management and forecasting accuracy. Ensure the team is leveraging 3rd party tooling and CRM data to optimize their outbound efforts and shorten sales cycles. Team Development: Hire, coach, and inspire a team of "hunters." Foster a culture of resilience, high activity, and continuous learning, ensuring your AEs are equipped to close complex, high-value deals. Cross-Functional Leadership: Partner with Business Operations, Product, and Finance to remove friction from the acquisition process, lead product workshops, and provide a strong feedback loop for platform strategy. Deal Orchestration: Serve as a senior executive sponsor on key deals. Step into high-stakes negotiations and help your team navigate complex roadblocks within legal, finance, and procurement functions. Market Intelligence: Stay ahead of industry trends and competitor tactics to ensure TikTok remains the platform of choice for new-to-platform advertisers. Qualifications Minimum Qualifications: 8+ years of professional experience in online marketing, AdTech, or SaaS sales. 3+ years of experience in a leadership or people-management role, specifically leading acquisition or "hunter" sales teams. Mastery of Sales Methodology: Deep familiarity with Value Selling, the Challenger Sale, or MEDDIC/MEDDPICC; proven ability to teach these frameworks to others. Mid-Market to Enterprise Experience: Proven track record of building and managing teams that handle multi-threaded sales cycles. Data-Driven: Capable of interpreting complex data sets to identify pipeline gaps, coach performance, and report accurately to senior leadership. Communication: Elite ability to influence and engage at a leadership level, both internally and with external C-suite stakeholders. Preferred Qualifications: Ad Sales Expertise: Deep knowledge of the digital advertising landscape (auction, biddable media, and self-serve platforms). Builder Mindset: Experience building or scaling an outbound sales function from a "warm lead" model to a "strategic hunting" model. Technical Savvy: High proficiency with CRM solutions, sales engagement tools, and prospecting intelligence tools. About TikTok TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo. Why Join Us Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day. We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We\'re resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us. Diversity & Inclusion TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too. TikTok Accommodation TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at Job Information 【For Pay Transparency】Compensation Description (Annually) The base salary range for this position in the selected city is $114000 - $228000 annually. Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units. Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure). The Company reserves the right to modify or change these benefits programs at any time, with or without notice. For Los Angeles County (unincorporated) Candidates: Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment: Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues; Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and Exercising sound judgment. #J-18808-Ljbffr TikTok