Marketing Communications Specialist

Marketing Communications Specialist

This role is responsible for shaping and executing integrated marketing and communications strategies that strengthen brand visibility, engage a large community of automotive business owners, and support business growth. You will develop compelling content and manage multi-channel campaigns across digital, email, social media, and industry platforms. The position requires a balance of creativity, strategic thinking, and hands-on execution in a fast-paced, performance-driven environment. You will collaborate closely with internal teams and external partners to ensure consistent messaging and impactful campaign delivery. A key part of your work will involve analyzing performance data to continuously optimize engagement and campaign effectiveness. This role offers the opportunity to directly influence brand perception and member engagement across a large, established network.

• Plan and execute multi-channel marketing campaigns across social media, email, web, and industry publications to drive engagement and brand awareness.
• Create, edit, and manage high-quality content including newsletters, blog posts, website copy, press materials, and social media messaging.
• Develop and maintain social media strategy, including content calendars, posting schedules, community engagement, and performance tracking.
• Manage email marketing campaigns using tools such as HubSpot, Mailchimp, or Constant Contact, including segmentation and performance optimization.
• Collaborate cross-functionally with design, sales, web development, and external vendors to ensure timely and aligned campaign execution.
• Monitor brand consistency across all communication channels and support reputation management initiatives.
• Analyze campaign performance, website traffic, and social media metrics to generate insights and optimize marketing effectiveness.
• Develop marketing collateral such as presentations, case studies, sales materials, and press releases aligned with brand standards.

Requirements

• Bachelor's degree in Marketing, Communications, or a related field.
• 3+ years of experience in marketing communications or digital marketing with proven campaign execution success.
• Strong copywriting, editing, and storytelling skills with attention to tone, clarity, and brand consistency.
• Experience using digital marketing tools such as CRM systems, email marketing platforms, and social media management tools.
• Familiarity with marketing automation platforms such as Pardot, Mailchimp, or Constant Contact.
• Strong project management skills with the ability to manage multiple priorities in a deadline-driven environment.
• Excellent communication, collaboration, and stakeholder engagement skills.
• Preferred: experience with Salesforce, SEO/SEM, paid media campaigns, and basic design or CMS tools (Adobe Creative Suite a plus).

Benefits

• Annual salary range up to $106,100, with potential bonus or commission incentives depending on role structure.
• Comprehensive health, dental, and vision insurance coverage.
• Paid time off, holidays, and additional wellness-related benefits.
• Access to flexible compensation and early wage access programs where applicable.
• Opportunity to work in a remote-first environment with cross-functional collaboration.
• Exposure to large-scale marketing operations within a national industry leader.
• Professional development opportunities in content strategy, digital marketing, and brand communications.