Senior Copywriter (Direct Response)

Direct Response CopywriterWe're looking for a direct response copywriter who can own messaging strategy across a client pod in our info/coaching marketing agency.You'll be embedded in a cross-functional pod alongside a strategist, media buyer, and PM - writing ad scripts, funnel copy, emails, webinars, and sales pages for clients spending $100k-$1M+ monthly on ads. You'll also be participating in creative strategy alongside your team - analyzing what's working, deciding what to iterate on, and bringing ideas backed by reasoning, not just executing what you're handed.This is not an order-taker role. You won't be waiting for someone to hand you a brief and tell you exactly what to write. You'll be reviewing performance data, understanding why winners win, and coming to creative strategy calls with "here's what we should test and why" - not just "ready for my next assignment."What Success Looks LikeYou come to creative strategy calls with prepared ideas and hypotheses - not just ready to receive directionYou can explain why a winning ad works (awareness level, belief shift, lead type) - not just that it worksYour first drafts are close to final - strategists aren't rewriting your copy, they're refining itYou know what's winning and losing across your clients without being askedIterations are based on insight (what belief shift is landing, what objection we're not handling) - not surface-level changes (let's try a different hook)The strategist trusts you to lead on messaging and creative concepts so they can focus on client relationships and offer strategyYour avatar docs and messaging foundations are useful references the whole team pulls from - not boxes you filled in to complete a taskA Day In This RoleMorning: Check the creative tracker for your clients. What launched? What's testing? Any winners or losers from the last batch? Review any feedback or revision requests that came in overnight.Writing blocks: The bulk of your day is writing - ad scripts, body copy, emails, funnel pages, or long-form projects like webinars or VSLs. You're working from briefs you helped shape, not briefs handed to you fully formed.Creative strategy calls: Weekly with your pod. You come prepared with analysis: what's working, what's not, what we should iterate on, what net-new concepts are worth testing. You leave with a plan for what's needed and why.Throughout the day:Fill out creative briefs with the strategic reasoning (idea, angle, awareness level, lead type, variation) - not just the copy itselfUpdate the creative tracker with your batch details before submitting for reviewCollaborate with your strategist on messaging direction, offer positioning, and funnel improvementsCoordinate with creative leads on video scripts and static directionEnd of day: You can answer: What's the status of my active batches? What's winning/losing for each client? What's next and why?Experience & Requirements3+ years of direct response copywriting experience; info/coaching space strongly preferredDeep understanding of awareness levels, belief shifts, and long-form persuasion structures (not just short-form social copy)Experience writing across formats: ad scripts, body copy, emails, sales pages, webinars/VSLsAbility to analyze creative performance and iterate intelligently - not just "try something different"Strong grasp of avatar psychology and offer positioning - you understand why messaging works, not just what to writeComfortable working within structured systems (creative trackers, naming conventions, brief templates)Can take loose direction ("we need to test a new angle for this audience segment") and return with developed concepts backed by reasoningWhat This Role Is NotNot word-outputting. Writing without understanding the strategy behind it - the offer mechanics, the funnel purpose, the awareness level - produces generic copy. You need to understand (or figure out) the strategic context, and push back when something doesn't make sense.Not an order-taker. Copywriters here get strategic context - and contribute to it. You should know what we're testing, why we're testing it, and bring your own ideas. "Just tell me what to write" is not how this works.Not surface-level analysis. "This ad won" is not insight. Understanding why it won - what lead, what awareness level, what belief shift - is what lets you iterate intelligently and compound wins.Not detached from performance. If you don't know what's winning and losing, you're writing blind. Creative trackers, performance data, creative strategy calls - they exist so you can write with intention, not hope.Not a solo role. Creative strategy is collaborative. Strategists, media buyers, and you all contribute to what gets tested. Same goes for funnel improvements and long-form projects.You'll Thrive Here IfYou're energized by understanding why copy works - awareness levels, belief shifts, persuasion structures - not just writing what sounds goodYou want to be a strategic partner, not a production resourceYou're curious about performance data and want your work to be measuredYou can operate with autonomy - taking loose direction and returning with developed, reasoned conceptsYou're comfortable pushing back when briefs are unclear or strategy doesn't make senseYou want to master direct response as a discipline, not just collect writing samplesThis May Not Be For You IfYou prefer clear, detailed briefs that tell you exactly what to writeYou see copywriting as creative expression rather than strategic persuasionYou're not interested in performance data or iterationYou're uncomfortable with direct feedback on your workYou want to write, not think about why you're writing itABOUT BAD MARKETING:We're a team of 170+ passionate leaders and creatives who have worked diligently to make BAD Marketing one of the largest and most robust Growth Marketing Agencies in the world. At the core of our philosophy is the belief that excellence stems from a united team working toward a common objective: to not only help our clients grow profitably but also to provide them with an experience they can't find anywhere else.We specialize in info/coaching, local lead generation, e-commerce, and information marketing; catering to clients that span from auto and local shop owners, to online consumer product brands, and more. Our approach to success involves more than just Bold And Disruptive strategies. We invest in our team through extensive training, continuous support for growth and learning, and the cultivation of a happy and confident company culture. For us, finding fulfillment in your career is just as crucial as excelling in it.BENEFITS:Comprehensive health, dental, and vision insurance plans (US Residents Only)PTOPaid US HolidaysOpportunities for professional development and advancement within the organization.A collaborative and innovative work environment with a focus on creativity and results.ADDITIONAL:9AM - 6PM ESTRemoteW2 (US Residents Only)OUR CORE VALUES:BE BADPLAY TO WINEXTREME OWNERSHIPSOLUTIONS NOT PROBLEMS